“We foresee that before 2020, OOH digital media ad spend will surpass the traditional billboards which has been in existence since 1970s with over 15,000 structures cross Malaysia,” he said. […]
Digital signage is entering a new phase of interactivity, driven largely by digital-native millennials. It is familiar to them, mostly because of their prolific use of mobile technology. “Interactivity is quick, which is good for those on the go. […]
The OOH audience is in an active mindset, open to visual stimulation and brand interaction. OOH offers the unique opportunity for brands to have a physical presence during the everyday journey of urban consumers. And with innovative, outside-the-box campaigns Tourism advertisers can leave a lasting impression by beginning the consumer experience before the departure. […]
In total, the jury awarded Gold Lions to 20 outdoor campaigns, six from the US, three each from Brazil and the UK, and one each from Australia, Canada, Colombia, Germany, India, Mexico, Singapore and Spain. […]
Our team evaluates almost 50 events per year, so to help you choose which ones to attend, we’ve gone through the who, what, where, when and why of each of our favourites. Hope to see you there! […]
Presented by NewBay Media, the Best of Show Awards recognize new and outstanding products exhibited at the InfoComm 2017 show. Just recently, Mvix also won the 2017 DIGI Award for Best Digital Signage Software. […]
Posterscope and Carat have launched a dynamic, digital OOH campaign for Vauxhall Motors as part of a nationwide campaign to launch the company’s new flagship vehicle, the new Vauxhall Insignia Grand Sport. The campaign launches this week and uses real-time traffic data to deliver contextual ads to motorists stuck in traffic jams. […]
Location data allows businesses to understand consumer behavior, drive sales and inform decisions in incredible ways. However, the underlying technology needs for accurate location intelligence are exceedingly complex. […]
Agency and client teamed up with Verifone Media, Kinetic and some handy GPS software to show skeptical city folk that Newark Airport or EWR is considerably closer. In place of your standard taxi-top ad, the agency fitted 125 yellow cabs with trackers to show exactly how much faster your commute would be if you were flying out of Jersey. […]
We have forged the industry’s first-ever and now patent pending Digital Billboard Performance Report analytics that takes into account how many impressions each billboard is yielding alongside with factoring in for overages in “flips” or “plays,” based on whether or not a loop was sold out the week your ad was displayed across every location, regardless of billboard operator. […]
A credit card company reported a 70% increase in new accounts after introducing a credit card for millennials that was designed to inspire an emotional connection. The idea of luring customers in with enticing smells and sounds isn’t new. In fact, today’s tech advancements make it easier than ever to craft a true multi-sensory brand experience. […]
Out of home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where I already am”. […]
Other DPAA Board members are Don Allman, President & CEO, Intersection; José Avalos, VP, Retail & Digital Signage Worldwide Director, Intel; Marc Kidd, Chief Executive Officer, Captivate Network; Peter Krieger, President & Chief Operating Officer, Adspace Networks; Mike Maas, Chief Executive Officer, AMI Entertainment; John Partilla, Chief Executive Officer, Screenvision; and Burr Smith, Chairman & Chief Executive Officer, BroadSign. […]
A static registration plate may be used by nefarious people to track a vehicle's routes, locations, destinations, or other activity. With available software and an array of cameras, unauthorized people may record thousands or millions of vehicles, identify and catalog the registration numbers, and then correlate the vehicles' locations with previous scans to obtain route information. […]
"Would I look up?" said the global chief creative officer of Publicis Worldwide. "Would I give a shit? […]