Tech and online brands are turning to OOH because it is the only medium that allows them to cross the digital divide and connect with their customers in the physical world. As OOH is present in all urban environments, digital advertisers can reach their audiences throughout the day, not only when they are online. […]
The many faces of the upcoming "The Emoji Movie" are now passing judgment on gridlock and crappy weather in major cities across the U.S. in a digital outdoor campaign from Lamar Advertising. If traffic sucks, billboards will display a meh-faced Gene (TJ Miller) or Poop (Patrick Stewart), while better roadflow will summon the happy Smiler (Maya Rudolph). […]
To define the audience, building/land owners usually have audience metrics based on their clientele. Research companies such as Geopath also offer further insight by collecting data from mobile phones and cars to precisely determine the audience of a given location. […]
It is possible for the traditional media to change and reap commercial rewards. For example, the outdoor industry set up a new measurement and planning system that was aggressively marketed to advertisers and agencies, along with support and training. As a result, out-of-home advertising experienced double digit growth, be it off a smaller base than traditional television or print media. […]
“You’ll really start to see branded retail experiences—physical spaces that become augmented with digital signage or experiences. You could walk into your local coffee shop and have this digital interaction with virtual characters or people whether it’s in your glasses or on your mobile device. […]
The campaign is scheduled on APN Outdoor’s innovative XtrackTV, with the technical script creating the effect of a ‘nose’ sneezing when a gush of wind blows through the city tunnel. […]
Toronto-based Cineplex Digital Media is working Toys “R” Us on a new digital store concept that blends digital endcaps, interactive look-up screens and point of sale kiosks. The concept is being tested at a store in the greater Vancouver area. […]
Flash has been gradually disappearing out of digital signage platforms and playlists for several years, but the company behind the technology, Adobe, made it known yesterday it is formally end-of-lifing it by 2020. Adobe said Tuesday it will stop updating and distributing its Flash Player at the end of 2020. […]
Toronto-based solutions provider Dot2Dot Communications has acquired another Toronto-area solutions provider, Pixel Point Digital. “We’ve been supporting the leaders of Pixel Point for over 10 years, their work and flair for innovative solutions is a tremendous asset to our growing business as we move forward,” says Andy McRae, Dot2Dot’s GM, in a press release. […]
Clear Channel UK will support the mayor of London’s #LondonIsOpen for Summer campaign, placing ads on over 100 of its state-of-the-art New World Payphones phone kiosks around the capital. The campaign, which runs throughout the summer will appear on over 100 Adshel Live screens situated right across the city from Barnet to Bexley Heath and from Enfield to East Ham (and everywhere in between). […]
Deeble added, “By the end of 2017 we plan to have 4,000 digital screens in 700 locations. VMO’s On-the-go network consists of On-the-go TV – (Outdoor digital TV units) and On-the-go Extra – (portrait screens at the entry of convenience stores), – both found on the petro forecourt. The networks key point of difference is its ability to engage without any distractions. […]
Finally, if we were to custom-design for OOH, wouldn’t the end result be even better brand recollection and brand amplification? Our opinion is that it would. Marketing consultant Sequent Partners recently found that as much as 70% of ROI can be attributed to creative quality, which says it all. […]
We've been working with an ABC affiliate for 4 years. The anchors love using these cameras and normally use them twice in a live 30 minuet news broad cast. We choose to purchase 360 degree hi resolution ip cameras for our traffic / weather cams so that you can get multiple shots (5 to 15) from one camera. […]
Hammersmith Towers, one of London’s most prestigious double sided digital screens, has been won by Outdoor Plus. The site, regarded as one of the UK’s best digital advertising opportunities, delivers OOH’s biggest audience on the affluent west London Gateway to the A4/M4 corridor. […]
JCDecaux has launched its Gate Line Channel which includes new premium 80-inch digital 6-sheet screens, as well as adding extra locations. The 80-inch screens provide a 23% increase in visual area. With a footfall of 2.2 million every week, JCDecaux can now deliver a combined total of 40 million digital viewed impressions over a week at London Waterloo. […]