TSItouch has won a patent for a solution that allows a layer of protective glass over a digital signage display to be applied without actually bonding the glass to the LCD. U.S. Patent #9,671,824 for the Glass Retention Bezel System (GRBS) was granted last month to the Uniontown, PA company. […]
Some of today’s most creative, effective ads in out of home (OOH) media are posted by state departments of transportation, on behalf of safety. Billboards designed by award-winning ad agencies are fundamental to government-sponsored multi-media campaigns to reduce traffic deaths and injuries. […]
London-based outdoor advertising firm, Primesight has partnered with automotive giant Ford for some innovative advertising tech that combines traditional out-of-home (OOH) adverts with mobile marketing. […]
In contrast, digital formats for these media saw good performance, though not enough to offset total declines. Digital ad income for national newsbrands (up 25.4%), radio (up 8.1%), broadcaster VOD (up 7.2%) and out-of-home (up 27.6%) rose strongly. […]
Adjusted revenue up +1.5% to €1,641.4 million; Adjusted organic revenue up +0.4%, with an accelerating Q2 at +1.5%; Adjusted operating margin of €255.0 million, down -3.6%; Adjusted EBIT, before impairment charge, of €115.1 million, down -4.5 %; Net income Group share of €74.1 million, down -7.8%; Adjusted free cash flow of €30.1 million, down -69.4%; Adjusted organic revenue growth rate expected to be around +3% in Q3 2017. […]
The OOH ad operator said it expects current quarter adjusted organic growth to reach around 3 percent, doubling from second quarter. Pick up in Chinese business in June is helping offset ongoing weakness in France, while the company warned that the UK is starting to slow down. […]
Cutting edge signs: The "holy grail" of digital signs feature a number of recent advancements, such as the ability to use dynamic content and divide the sign into advertising "zones," giving advertisers a more powerful medium. This is especially valuable for larger signs and digital billboards that lend themselves to segmenting. […]
NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies buying video ad positions for online to seamlessly push that same video to digital out of home ad networks. […]
Toront0-based software startup Neuranet has released the 2nd generation of its HTML5-based responsive ad-building software, called Flexitive 2.0. The cloud-based platform lets creatives build animated, video-supported ad spots that adapt to unlimited sizes, across any device, operating system, app or browser. […]
A contract awarded to Lamar Advertising Company for indoor and outdoor advertising in terminals 2 and 4, along with airport parking venues, guarantees a minimum of $350,000 a year to the Airport Authority or 55 percent of Lamar’s gross advertising sales, whichever is greater. […]
We have an opportunity to really change the market with new channels like TV, audio and DOOH [digital out-of-home]– we need to be sure we do the right thing. I think we will, especially with Open AP and other endeavors that have popped up on the periphery. […]
The conference, called the Digital Signage Expo, is vital to companies like ours, as it’s the biggest out-of-home signage conference in the world. For my company, Medical Media, a digital health media network, this was not only an important business milestone, but also a useful networking event that I had prepared to attend months in advance. […]
Sony Pictures Animation is bringing everyone’s favorite emojis from the mobile screen to the silver screen and ahead of the movie’s release, those same characters have popped up on digital billboard screens in Chicago. Working with JCDecaux and using real-time traffic and weather information, Sony could display different emojis based on current conditions in the city. […]
What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? […]
The path to purchase or action is no longer a linear journey but rather requires us navigating a complicated ecosystem; OOH speaks to consumers on that path who are able to activate a mobile purchase at any point on that journey. […]