Last month, the company was unable to repay the short-term bridge secured financing provided by Roche Enterprises in the aggregate principal amount of $416,000. Roche Enterprises issued a notice of default to the Company announcing its intention to foreclose upon the company’s assets and conduct a public sale of the assets under the Uniform Commercial Code. […]
India's out-of-home (OOH) sector is experiencing a surge as advertisers explore new ways to reach consumers and as operators upgrade their measurement capabilities. […]
“There’s a general IoT security problem,” stated Eben. “We took a network that was designed to be resilient to nuclear war and we made it vulnerable to toasters.” However, security tends to get “squeezed”, because “you don’t need it until you need it. […]
This spring, Land’s End became the first fashion advertiser to promote its messaging in combination with time and temperature information on JCDecaux digital billboards throughout Chicago. The apparel chain’s mixture of horizontal and vertical creative, which featured its swimsuit line, proved to be the perfect complement to pertinent information about the day in the Windy City. […]
When Blip came to us with the concept of selling our digital space in eight second increments on a platform that mirrored buying advertising on-line, many of our folks were skeptical. I felt compelled to serve as an incubator for the model because I saw the potential of bringing thousands of businesses into our medium that never could have afforded to do out-of-home in an urban environment. […]
Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its sheer scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media planning and execution mapping. […]
We gave the Grand Prix for traditional outdoor to a huge, iconic Twitter campaign, created by Twitter’s in-house creative team. It is work that is beautiful and simple. And the art direction is masterful—the relevance of the topics, the perfect selection of images, and the perfect compositions incorporating the hashtags. […]
In July 2015, JCDecaux combined its business with South African brand Continential Outdoor. JCDecaux is investigating further digital opportunities to make their assets more functional. This includes incorporating facial recognition and number plate recognition software into these assets, CCTV, mobile communication cells, and possibly even technology that can warn of earthquakes and tsunamis. […]
Despite some forward-facing sensibilities, Cannes generally celebrates a collective step backwards. The majority of the attention goes to bloated TV, print, and out-of-home campaigns. These mediums made advertising sense 20 years ago, but not any longer. […]
By Ken Klein, Executive Vice President, Outdoor Advertising Association of America Sex offenders, panhandlers, and rock musicians won in court on the First Amendment. Localities trying to regulate signs based on content have lost. Today’s Supreme Court – led by conservatives — is pro-free speech. […]
Is it me or are we all fed up with programmatic terminology? There are DSPs, SSPs, DMPs and RTBs? I want ABCs that are as easy as 123. […]
Reversing a slight April decline in U.S. advertising spending, May posted a 7% gain over the same month in 2016. Digital media returned to its strong double-digit percentage gains -- up 16%, according to Standard Media Index. […]
Baton Rouge-based Lamar Advertising is continuing its growth in the airport advertising business with the acquisition of Atlanta, Georgia-based Corey Airport Services, a boutique advertising agency that specializes in airport advertising displays. The acquisition, which will close July 1, will nearly double the number of airports in which Lamar is doing business. […]
Travellers in departure lounges will be targeted using the power of beacons to promote the release of Exile – a thriller by bestselling author James Swallow. […]
Vyoma's network has more than 2,100 screens at railway ticket counters in 14 states across the country, reaching over 120 million consumers per month. The company has plans to expand reach across markets and demographics with a focus on the transit space. […]