Editors’ Picks

MIT Tech Review: The Startup Behind NYC’s Plan to Replace Phone Booths with 7,500 Ad-funded Connected Kiosks

All these services are free to use, in part because the 10-foot-tall kiosks display ads that generate funds the cities share with the companies that designed and run the technology. They have estimated that the city of New York will earn more than half a billion dollars in revenue over 12 years from the LinkNYC partnership. […]

technologyreview.com
Tue, Jul 18, 2017 at 4:15 PM

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Whose Roar is Loudest? Black Swan at Cannes Lions 2017 DOOH Campaign (YouTube)

The Black Swan Twitter Influence Leaderboard on Le Grand Screen at Cannes Lions 2017 - in association with Clear Channel Outdoor and voodooh Out of Home specialists. […]

youtube.com
Tue, Jul 18, 2017 at 7:58 AM

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5 tactics to keep in mind with digital signage (DSToday)

S […]

digitalsignagetoday.com
Tue, Jul 18, 2017 at 7:10 AM

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How digital signage companies can defend against tech disruption (Omnivex)

In fact, the most competent companies in the world should be the most worried about digital disruption. Often, these organizations have established systems and processes that they are reluctant to change with disruptive technologies, even when the business benefits could be significant. […]

omnivex.com
Tue, Jul 18, 2017 at 7:07 AM

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JCDecaux renews the exclusive advertising concession for Brussels Airport (JCDecaux)

Brussels Airport Company (BAC) has once again chosen to entrust JCDecaux to be responsible, as of 1 January 2018, for installing, managing and marketing the advertising displays inside, outside and around Brussels Airport. The airport is one of the most important airports in Europe with 21.8 million passengers per year. […]

jcdecaux.com
Tue, Jul 18, 2017 at 5:05 AM

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20 independent agencies have joined Bitposter, the automated platform for trading out of home (OOH) media (Bitposter)

Digital and full service agencies are using the Bitposter platform to access OOH media as it reduces the barriers to entry into a medium which is undergoing significant change through digitisation, and becomes increasingly valuable to advertisers. […]

bitposter.co
Tue, Jul 18, 2017 at 2:00 AM

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Is there a viewability crisis in out of home advertising? (AdNews)

Industry sources are concerned the rapid conversion of static to digital billboards is diluting brands' share of voice in the channel, AdNews can reveal. The outdoor industry has also conceded that outdoor audience measurement system MOVE hasn't kept up with the transition to digital, leading some to questions the accuracy of campaign reporting. Standardisation is also a problem. […]

adnews.com.au
Mon, Jul 17, 2017 at 5:56 PM

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Digital Signage Summit Europe 2017 recap (Blooloop)

With almost 700 digital signage and digital out of home (DooH) professionals in attendance, this, the 11th DSS, was the best attended, with an increase of over 50% on last year’s event. The event had the theme, “Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation”. Immersion. […]

blooloop.com
Mon, Jul 17, 2017 at 5:25 PM

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US Out of Home Companies More Risky Than Stock Market (Business Insider)

Investment analysts use beta to compute the volatility or risk of an stock. Beta measures how much a single stock varies compared to a change in the stock market. The stock market has a beta of 1. […]

billboardinsider.com
Mon, Jul 17, 2017 at 5:22 PM

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Exterion Media UK takes over South Western rail OOH ad franchise from JCDecaux (Pioneering OOH)

The contract covers over 1,200 advertising sites across 92 stations. SWT saw over 300 million entries and exits in 2016, and delivers high volumes of commuters into London Waterloo daily from South West London and the South West Home Counties commuter belt. […]

pioneeringooh.com
Mon, Jul 17, 2017 at 5:09 PM

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The Drum: Sainsbury’s counting down the hours to sunset in DOOH campaign

Playing on the public’s love of the summer, the digital out of home campaign sees billboards count the hours until the sun will set, using real time data fed to the placements. […]

thedrum.com
Mon, Jul 17, 2017 at 5:00 PM

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16:9: Nanolumens Puts One Patent Infringement Lawsuit On Hold

NanoLumens has filed a dismissal, without prejudice, on one of the patent infringement lawsuits it launched about a month ago against four U.S. competitors. The  suit against Gable Signs & Graphics, Inc. […]

sixteen-nine.net
Mon, Jul 17, 2017 at 9:38 AM

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16:9: Overhead LEDs Come Alive At Bomb Factory

Here’s a couple of shots of a nice temporary application of LEDs suspended over the crowd at a corporate event staged at a Dallas venue called The Bomb Factory. Live event design and production provider Goalen Group used PixelFLEX 3.9mm LEDs for a supplier awards ceremony held by a big aerospace manufacturer. […]

sixteen-nine.net
Mon, Jul 17, 2017 at 9:12 AM

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16:9: Fine Pitch LED Now Good Enough To Use As Movie Theatre Screens

Anyone who has been to a signage trade show in the last two or three years has likely looked at fine pixel pitch LED screens and concluded they were starting to look pretty damn good, but I doubt few though they were the sorts of things that could replace big movie theater screens and projectors. […]

sixteen-nine.net
Mon, Jul 17, 2017 at 8:19 AM

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blowUP media launches a new network of premium digital billboards across the Netherlands (Blowup Media)

The screens themselves are situated in prime position to attract the attention of the diverse audiences living, working and socialising across three cities. blowUP media has pioneered the Giant Poster business in Europe over the last 25 years by giving the world’s biggest and most cutting-edge brands the opportunity to reach their audience with big, bold, compelling advertising messages. […]

blowup-media.com
Mon, Jul 17, 2017 at 7:23 AM

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