Editors’ Picks

Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home? (EMC Outdoor)

There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very little changes, punctuated by short bursts of rapid, major changes, moving forward in fits and starts. […]

emcoutdoor.com
Tue, May 23, 2017 at 5:51 PM

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How a billboard ad company is going programmatic OOH (DigiDay)

When JetBlue wanted to promote its new credit card recently, it worked with Outfront Media to create a digital billboard located at 1500 Broadway in New York City. The Android-based billboard used the airline’s active flight schedule and the Google Maps API to tell Times Square visitors how fast they could get to various travel destinations from where they were: 38 minutes to John F. […]

digiday.com
Tue, May 23, 2017 at 5:13 PM

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Parisien: Mobile Location-Based Standards and the Future of DOOH (Quividi)

In this video, I will explain the significance of the Interactive Advertising Bureau and the Mobile Marketing Association’s Media Rating Council-sponsored audience standard, which is dubbed the Location-Based Advertising Measurement Guidelines, to the digital out-of-home and digital place-based space. And it risks to be highly significant indeed. […]

youtube.com
Tue, May 23, 2017 at 5:11 PM

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What dynamic outdoor advertising can do: six examples (eConsultancy)

FMCG brands use April Fools creative at ASDA. The FT targets transatlantic travellers at Heathrow. Skoda tells people how quickly they can escape the rat race. […]

econsultancy.com
Tue, May 23, 2017 at 5:09 PM

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MediaPost: Programmatic/Ad-Tech Vet Ari Buchalter Named Intersection CEO

Intersection manages and sells media in many of the biggest media markets and transit hubs in the country, such as Philadelphia, Chicago, San Francisco, and Seattle. One of the most exciting aspects of the digital transformation of out-of-home media is the ability to integrate with programmatic solutions. […]

mediapost.com
Tue, May 23, 2017 at 4:59 PM

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Porn digital signage incident at Union Station caused by unsecured software (DSToday)

Last week's release of a pornographic video on a kiosk touchscreen at Washington D.C.'s Union Station was caused by someone who gained access to the kiosk's desktop operating system that was not properly secured. The system's software was not hacked, as originally reported by several media sources. […]

digitalsignagetoday.com
Tue, May 23, 2017 at 10:38 AM

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Don’t Freak Out, But Those Digital Adverts at the Shopping Mall May Be Watching You (Oddity Central)

The monitoring system was accidentally revealed at the beginning of May, when the system crashed and software code was displayed on screen instead of the usual ads. Linus Tech Tips forum user “Nepturion” happened to be passing by Peppe’s Pizza, in an Oslo shopping center, when he noticed the bizarre code generated on the digital advertising banner. […]

odditycentral.com
Tue, May 23, 2017 at 7:42 AM

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Clear Channel Airports signs five-year advertising deal for Dominican airports (Passenger Terminal Today)

Out-of-home advertising firm Clear Channel Airports (CCA) has signed a new five-year partnership with Aeropuertos Dominicanos Siglo XXI (Aerodom), to provide cutting edge advertising solutions to four of its airports in the Caribbean nation of the Dominican Republic. […]

passengerterminaltoday.com
Tue, May 23, 2017 at 7:17 AM

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State Rep. Hanes works with NC OAA on statewide emergency messaging system

“In addition to providing a platform for critical emergency messaging, including Amber Alerts and severe weather information, digital billboards also provide local businesses the opportunity to change their advertising messages throughout the day in an incredibly cost effective manner. […]

wschronicle.com
Tue, May 23, 2017 at 7:04 AM

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Top 5 Takeaways from the OAAA\Geopath National Convention + Expo LOOKOUT 2017 (Media Village)

Storytelling. Media Amplification. The Power of Creative. […]

mediavillage.com
Tue, May 23, 2017 at 12:06 AM

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Five trends that will have the largest impact in the digital signage industry (DSConnection)

Consolidation; OLED replacing LCD; Screens get smarter; SaaS is the norm; Big Data drives content. […]

digitalsignageconnection.com
Mon, May 22, 2017 at 6:36 PM

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A look into DPAA’s programmatic DOOH standards (DSConnection)

“A key aspect of what the DPAA is doing around these standardization specs is that they establish a set of parameters for DOOH that capture the specifics of the industry and standardize it in a way that is understandable for digital buyers. […]

digitalsignageconnection.com
Mon, May 22, 2017 at 6:30 PM

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How to engage Millennials with digital signage (Mvix)

While old-school laptops and (gasp) desktops at the office may not intrigue them much, sleek, well-programmed and engaging digital signage will catch their eye and deliver a targeted message. Campus digital signage was effective in reaching them while they were students so it’s natural to bring the same communication tools to your business. […]

mvixdigitalsignage.com
Mon, May 22, 2017 at 6:25 PM

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DOOH Network Captivate pitches its 10,000 elevator and lobby displays to advertisers in this Upfront/New Front season (Media Village)

During these Upfront/NewFront weeks, Captivate steps up its own messaging, incorporating spots about its service into the ad rotation, then circulates these messages among targeted buildings which house top advertising agencies, Fortune 500 companies and key television or digital media advertisers. […]

mediavillage.com
Mon, May 22, 2017 at 7:56 AM

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JCDecaux launches new digital superstructure, The Edinburgh Arch (JCDecaux)

Sainsbury's, Jaguar, Vodafone and The Walt Disney Company are launch partners for the digital billboard. Situated at the Gogar Roundabout, this large-format roadside location is a unique gateway to the city; positioned in proximity to the RBS Headquarters and the prestigious Edinburgh Business Park, home to blue chip companies including HSBC and J.P. Morgan. […]

Mon, May 22, 2017 at 7:37 AM

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