Smirnoff celebrated inclusivity in nightlife culture for the next chapter of their “We’re Open” campaign on the Piccadilly Lights, over the festive period. […]
When we forward a form to the client to fill out, we’re not practicing what we preach in OOH; Less is more. Keep it simple. Instead, we’re giving clients free reign to write everything and anything which usually turns into too much information. […]
The City Council is slated to approve what it’s calling the Digital Billboard Exchange Program on Monday, through which companies could erect changing digital billboards in exchange for tearing down single-subject signs along major arteries. “The idea is that we’re reducing sign clutter overall in the city by concentrating where it makes sense,” said Chief Planner Jason Burton. […]
Brave, bold ideas, innovative use of technology and cutting-edge creative collaboration will be the driving forces behind the best in OOH advertising in 2018. Creativity, accountability and flexibility: these are the things that define brilliant outdoor advertising and will shape the future of a vibrant out-of-home industry over the coming year. We can already see it. […]
Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that out-of-home media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital. […]
1. Augmented Reality. 2. […]
A Japanese start-up company says it has developed the technology to produce bendable light-emitting diode (LED) screens, a development that could revolutionize the way information is presented. PI-Crystal Inc., an entrepreneurial spinoff from the University of Tokyo, said Dec. 8 that the LED panel it developed can bend freely like a curtain. […]
Seattle is the birthplace of Starbucks, the world largest coffee chain. Seattle’s Pier 52 is the busiest ferry terminal in the United States. This week’s Geopath Market Spotlight focuses on the Seattle DMA. […]
That’s the lesson of Image Media v City of Chicago. Chicago used to have an unusual regulatory process for approving large billboards. […]
Imagine riding your bus or train to work. You’re a bit bored and a little distracted as you need to keep checking your watch and listening for the station announcements to be sure you don’t miss your stop. Looking around you see a paper advertisement promoting a recently renovated auto museum. […]
From dynamic video walls to engaging shelf-edge displays, retailers are using digital signage to increase brand awareness and maximize in-store sales. […]
One of the nice perks of being a Digital Signage Federation member – along with the private jet access I assume I now get as a newly-minted director – is access to the quarterly industry summary put together by IHS Markit. Q3 is now available, and as might be expected, there’s some interesting stuff in there. […]
Digital out of home (DOOH) media revenues worldwide are up 13% this year, with the U.S. estimated to expand by more than 10%. In actual dollars, that’s more than $3 billion in the U.S. […]
On Wednesday, March 28 at 4 p.m., Stephanie Gutnik, Vice President of Business Development for Broadsign, will present a session that will explore why media buyers have neglected this medium and suggest ways that media owners, salespeople and consultants can effectively pitch DOOH against other media. […]
Retail remains the largest end-user group for transparent digital signage, according to a new report from market research firm Technavio, which predicts the technology will experience a compound annual growth rate (CAGR) of 29 per cent from 2017 to 2021. […]
