The new challenge for advertisers is to create digital signage content that adds value to encounters with their brands. These six companies have managed to develop immersive content that leads individuals through unforgettable branded experiences. […]
Politics and laws are in a bit of “who knows what’s gonna happen next?” state these days in the U.S., but assuming states that decriminalized marijuana are not shut down federally, this is a big growth area for a bunch of industries – including digital signage. […]
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The future of digital signage will comprise many functions and features including personalization, data analysis, augmented reality, interactive media and artificial intelligence. Technologies will be trickier. Nobody wants to show down and wait. […]
The buying and selling process. Educating the creative agencies. Moving away from price to value. […]
The latest Digital Signage & Professional Displays Market Analysis from IHS Markit – which the company makes available to Digital Signage Federation members – has a bunch of interesting nuggets of information. […]
Campbell’s Soup Chases the Weather. Oreo Captures the Eclipse. Citi Bank Goes Digital in the City. […]
The first quarter of 2017 attracted 25 submissions from OMA members, including Adshel, APN Outdoor, Bishopp Outdoor Advertising, JCDecaux, oOh!media, Paradise Outdoor Advertising, and QMS Media. Guest judges included M&C Saatchi associate creative director Paula Keamy, Tonic Health marketing manager Joanna Mitchell and Ayuda managing director Remi Roques. […]
The Outdoor Advertising Association of America (OAAA) shows how out of home (OOH) advertising can be impactful in its many forms. […]
A rewrite of North Carolina’s outdoor advertising regulations could bring more financial compensation to owners of roadside billboards when governments require they be dismantled to make way for new projects. But government officials, including Gov. […]
The emergence of System on Chip technologies has certainly stirred the pot in the digital signage world; dividing opinions within the hardware industry but unifying the Content Management System community. While the argument can be made for and against SOC, it can become somewhat pointless; there is a place for both. […]
It looks like the Department of Transportation and its connected agencies will be forced to postpone the implementation of RA 10913, or the Act Defining and Penalizing Distracted Driving. […]
“It’s quite clear that sign-makers are looking to move into the digital space as their customers and vertical markets are demanding this,” says Bartram, adding: “The problem is that many of them do not have the expertise internally and see it as a risky investment. […]
Organised by UBM Trust, OLED CHINA 2017 and DIGITAL SIGNAGE 2017 will be held from September 20-22 at Shanghai New International Expo Centre (SNIEC), along with two other UBM Trust flagship events SIGN CHINA 2017 & LED CHINA 2017. The four concurrent events will bring together 1,300 exhibitors covering 100,000 sqm exhibition space. […]
Digital Out of Home revenue reported for the quarter January to March 2017 is £107 million, up by a significant 28% on Q1 2016. Digital now accounts for 42% of all Out of Home revenue, an increase of 9.4 percentage points on Q1 2016. Total Out of Home revenue for the quarter is £252million. […]