Editors’ Picks

Who’s watching? Face recognition means goodbye to hiding in crowds (Naked Security)

What is acceptable in China may not be the case in the US, so learned the FBI. In May 2016, the FBI was reminded of the 2008 E-Government Act that requires government agencies to publish a “privacy impact assessment” as they rolled out their Next Generation Identification-Interstate Photo System (NGI-IPS). […]

nakedsecurity.sophos.com
Thu, Jun 29, 2017 at 7:07 AM

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An Out-of-Home Renaissance at Cannes Lions (MediaVillage)

This year, Cannes Lions truly brought the art and science of advertising to life. The buzz is no longer about the ad tech takeover, but more about the establishment of ad tech as an integral part of the multi-media/multi-channel strategy. […]

mediavillage.com
Thu, Jun 29, 2017 at 12:28 AM

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Parisien: How “context hacking” boosts the effectiveness of DOOH campaigns (Quividi via YouTube)

An ad that is designed to take into account the context in which it is viewed can be dramatically more effective than one that doesn’t. Robert Cialdini's 2016 book, “Pre-suasion”, is the context hacking bible in which he lays out the research that demonstrates how what one does in the key moments before the message is delivered can have a drastic effect on the impact of that message. […]

youtube.com
Thu, Jun 29, 2017 at 12:25 AM

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JCDecaux wins the 10-year tender for the Sao Paulo Metro advertising concession

The blue (line 1), green (line 2) and red (line 3) lines of the Sao Paulo metro, which carries around 4.4 million passengers per day across six lines, cover 52 of the network's 61 stations. […]

nasdaq.com
Wed, Jun 28, 2017 at 5:28 PM

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AdWeek: The 19 Best Outdoor Ads of the Year, as Judged in Cannes

See below for the two Grand Prix winners and all the gold honorees. There is some traditional outdoor work, but most of it goes well beyond static billboards. […]

adweek.com
Wed, Jun 28, 2017 at 5:04 PM

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A look at the award-winning Mvix XhibitSignage: Content-rich digital signage (Mvix video, 1:59)

Mvix was named winner of the 2017 DIGI Award for Best Digital Signage Software. XhibitSignage is a cloud-based, content-rich digital signage software. It is the central application for all your Mvix needs, from building and distributing dynamic content to remotely managing a network of touchscreen displays, digital signs, video walls and 4K displays. […]

youtube.com
Wed, Jun 28, 2017 at 5:01 PM

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16:9: PatientPoint Digital Screen Network Closes $140M Investor Round To Fund Expansion Plans

PatientPoint, a digital screen network already in 31,000 doctors’ offices and 1,000 hospitals in the U.S., has completed a $140 million investment round intended to make the footprint even larger. The money, the company says in a press release, will be used for existing programs, and for acquisitions and partnerships. […]

sixteen-nine.net
Wed, Jun 28, 2017 at 8:00 AM

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16:9: Milestone AV Acquired By France’s Legrand

The French building infrastructure firm Legrand has acquired Milestone AV Technologies, the Minneapolis-based parent company of several big pro AV brands like Chief, Sanus and DA-Lite. […]

sixteen-nine.net
Wed, Jun 28, 2017 at 7:59 AM

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How OOH and tourism industry work together (Exterion Media)

According to Exterion Media UK’s award-winning consumer panel, work.shop.play., a quarter of Londoners said advertising on public transport prompts them to start thinking about a holiday, more so than advertising seen on TV and in magazines. According to work.shop.play, in 2016, 56% of UK urbanites’ spending priorities were taking a short break away, while 55% were taking a long break abroad. […]

exterionmedia.com
Wed, Jun 28, 2017 at 7:39 AM

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BT starts replacing old phone boxes with DOOH ad-funded InLinkUK WiFi hotspots (PCmag)

BT has installed its first new InLink ultrafast WiFi hotspot in Camden High Street, London, offering hundreds of passersby download speeds of up to 1Gbps on their phones and tablets, for free. […]

uk.pcmag.com
Tue, Jun 27, 2017 at 5:54 PM

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Reuters: France’s JCDecaux, America Movil create joint OOH advertising venture in Mexico

The two groups will merge their out of home (OOH) advertising businesses, with JCDecaux holding 60 percent of the new company, JCD Out Of Home Mexico, S.A. de C.V. (JCDecaux MX), and the rest held by a wholly owned subsidiary of America Movil, JCDecaux said. […]

ca.reuters.com
Tue, Jun 27, 2017 at 5:39 PM

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OOH: The Spice in Your Media Plan (EMC Outdoor)

I like to cook. By no means am I a gourmet chef, but I get by. Chili is one of my favorite dishes to prepare for my family. […]

emcoutdoor.com
Tue, Jun 27, 2017 at 11:19 AM

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16:9: Panasonic, TransitScreen Form Smart City Alliance

Panasonic and TransitScreen have formed a strategic alliance that gives the North American wing of the Japanese tech company access to transport data to use in some of its smart city applications, marketed under a platform called CityNOW. […]

sixteen-nine.net
Tue, Jun 27, 2017 at 11:05 AM

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16:9: OLEDs On Walls And Ceiling In Seoul Skyscraper Elevator

The elevator that takes visitors to the observatory level of the Lotte World Tower skyscraper in Seoul is lined floor to ceiling, AND ceiling, with OLED displays that for the minute-long ride up immerse people in scenes of the Korean mega-city. […]

sixteen-nine.net
Tue, Jun 27, 2017 at 8:11 AM

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2017 OOH EMEA Poster-Scape According to Bitposter (Infographic on Linkedin)

Interesting.... I see a few new company names but I couldn't find some established, well-known companies serving the OOH ad industry. […]

linkedin.com
Tue, Jun 27, 2017 at 2:34 AM

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