"We suggest you improve your security. Sincerely, your friendly neighbourhood hackers," a message on the screen read. It was posted on a large outdoor display at the Liverpool One shopping centre in the city. […]
Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. […]
Over the weekend, Netflix added to its list of fun advertising stunts for HOC by posting a faux-guerrilla video of someone defacing a Frank/Claire “Together we are strong” billboard by graffiti-ing an upside-down flag on it. […]
The system at the OAAA trade show enabled attendees wearing smart badges to be recognized and greeted on a digital display as they entered, and to access content about the show and local points of interest by tapping a phone against the badges. […]
Three billboards went live on May 1st and 29th respectively, and will be on display throughout the month of June, coinciding with the high summer travel season. This particular deployment is set in three key locations: 7th Avenue & 48th Street, 5 Times Square & 41st Street and 727 Seventh Avenue between 48th & 49th Street. […]
The study, from Zenith Media, indicates that traditional media will account for 69% of global media consumption in 2017. Meanwhile mobile Internet use will rise to 26% of global media consumption in 2019, up from 19% in 2016, but still falling short in dethroning traditional media such as newspapers, magazines, broadcast TV, radio, Cinema and outdoor advertising. […]
Full disclosure: I grew up in a family where “a good year” was defined in part when dad bagged an elk out West. When my father, Tom, trekked into remote mountain areas of Colorado, with an elk-hunting permit, mom would hike with him. We all have a stake in animal preservation, especially hunters. […]
A Shenzhen company called Nexnovo sent me pix, tech details and a video about a transparent LED mesh wall on the corner of a building in Tokyo, and I am scratching my head wondering why the job was done like this. […]
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Retail Keynote: Blending The Experiential With The Transactional. Clear Channel AV Solutions In DOOH. The Future Of Retail In A Smart And Connected World: How Technology Drives Business Transformation. […]
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With the WannaCry ransomware running amock across the globe and our favourite rum-loving pirate’s latest instalment being held captive by hackers, it is an ideal time to make sure that you have an ironclad digital security plan in place. This is especially important for digital signage network security. […]
Each Grand Prize winner earned the creative teams a free trip to Cannes Lions Festival of Creativity, as well as $50,000 of media space on the Astral Out-of-Home network for the client to run the campaign. Winners have been announced throughout May, with winners from the final region, Montreal, being announced last week at C2 Montreal. The full list of winners from each region can be found below. […]
The Tory leader is considering dispatching the advertising vans around the country as the part of a final push to convince voters she is best placed to negotiate Britain’s exit from the European Union. Tory strategists are hoping that switching the focus to the fact that Brexit talks start just 11 days after next Thursday's general election will concentrate minds among the electorate. […]
Display nerds at last week’s annual Society for Information Display’s annual DisplayWeek, this year in LA, saw among other things e-paper technology that was both color AND video capable. Tech developed by Silicon Valley start-up CLEARink, based on R&D that came out of the University of British Columbia, was among the Best In Show winners at the event. […]