Editors’ Picks

OOh!Media: How brands benefit from the opportunity digital brings to outdoor (BandT)

Cook sees new media, particularly mobile, as complementary to established channels like outdoor advertising. “Digital has been a positive change, having built scale we’re now seeing the connection with all location based media. Now you’re seeing original, classic out-of-home media working with the new upstart, mobile,” he laughs. […]

bandt.com.au
Tue, Jul 4, 2017 at 5:12 PM

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The Drum: When AI can paint a Rembrandt, what next for creatives?

In comparison with industry sectors such as automotive or healthcare who are utilising emerging technology to truly transform their sectors, the marketing industry starts to look like a bit of a laggard. Put up against driverless cars or breakthroughs in cancer research, targeted content, chatbots and branded VR product experiences all start to look hugely underwhelming. […]

thedrum.com
Tue, Jul 4, 2017 at 4:58 PM

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France installed AV market survey: confidence is flat (Installation-International)

Around half our respondents thought that their turnover would increase by more than 5% over the next 12 months. […]

Tue, Jul 4, 2017 at 4:44 PM

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Outdoor reps try hardest to visit media agencies while magazines do least, survey suggests (Mumbrella)

Sales staff from outdoor companies visit media agencies more often, are happier in their jobs and more service orientated than any other medium, a survey of agency staff has suggested. The outdoor industry also fared well for being seen as proactive, with 32% saying they were most proactive. Just 6% nominated newspapers as most proactive, with cinema on 7%. […]

mumbrella.com.au
Tue, Jul 4, 2017 at 7:24 AM

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Clear Channel’s William Eccleshare on The Out of Home Advertising Renaissance (CityAM)

The proliferation of interconnected devices and high-speed internet, combined with the price of slimline screens plummeting to scaleable affordability, has seen the market share of out-of-home advertising totally boom in the last decade or so. The rise has been both rapid and transformational for the industry. […]

Mon, Jul 3, 2017 at 6:02 PM

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DOOH creative problems beneath the Cannes Lions hype (ExchangeWire)

The Digital Outdoor category has been a bit of a mess since it was added to the festival in 2009. Since then, campaigns we’ve produced have won a total of 12 Cannes Lions. Only three of them were awarded in outdoor and only one of those was specifically for Digital Outdoor – our area of craft/labour/love. […]

exchangewire.com
Mon, Jul 3, 2017 at 6:01 PM

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Common mistakes operators make in upgrading DOOH networks (DSConnection)

Shiny object chasing – it’s impossible to try every new technology available, and the grass can always look greener when you hear about the latest and greatest new tech. Getting in too early – this can sometimes be costly and dangerous. […]

digitalsignageconnection.com
Mon, Jul 3, 2017 at 5:55 PM

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Out of home advertising comes to the powder room (Mumbrella)

Interactive advertising is coming to rest rooms around Australia’s airports as Melbourne based Powder Room Interactive Media rolls out touchscreen interactive vending machines allowing consumers to “chat” with brands and buy or sample their products. […]

mumbrella.com.au
Mon, Jul 3, 2017 at 5:51 PM

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US Out of home stocks lag during second quarter (Billboard Insider)

A stock index consisting of Lamar, Outfront and Clear Channel Outdoor declined by 4.2% during the second quarter of 2017 while the Standard and Poors 500 was up 2.7% for the quarter. […]

billboardinsider.com
Mon, Jul 3, 2017 at 5:31 PM

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Outdoor Advertising Continues To Eclipse TV in Australia (ShareCafe)

Growth in the sector has recently been driven by digitisation. Digital revenues in Australian outdoor advertising increased rapidly to 40% of sector revenues in 2016 from just 8% in 2012. The current market generated $790m in net revenue in 2016. […]

sharecafe.com.au
Mon, Jul 3, 2017 at 5:21 PM

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How blending DOOH advertising with social media can boost your campaign’s visibility and reach (Bizcommunity)

The introduction of digital out-of-home (DOOH) and explosion of the access to smart phones has opened up a world of opportunity for creative execution and seamless integration with social media campaigns, as well as real-time audience engagement. […]

bizcommunity.com
Mon, Jul 3, 2017 at 5:14 PM

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The Drum: Dell and Sony Pictures reveal Times Square Spider-Man Homecoming billboard game

Participants can enter the game by accessing a URL promoted on two digital screens in Times Square. The first screen promotes Dell’s Inspiron 15 7000 gaming laptop gaming while driving footfall to the game in Times Square, which will have a leaderboard for entrants to compete over. The game requires players to rapidly tap their phone screens to help Spider-Man scale the building. […]

thedrum.com
Mon, Jul 3, 2017 at 5:02 PM

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Media buyers warn Facebook viewability ‘diabolical and horrible’ (AdNews)

“If you try to replicate TV dollars, which is audio and visual across a big screen, the viewability on Facebook is about 2%,” a media buyer tells AdNews. These stats have been verified to AdNews by a third party verification firm. […]

adnews.com.au
Mon, Jul 3, 2017 at 7:48 AM

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Warc: Australian consumer electronics brands cut digital adspend in favor of newspapers, cinema and radio

Advertising expenditure in the consumer electronics (CE) category fell by 7.7% year-on-year to $20.1m in the first quarter of 2017. The sector was also down 0.2% to $123.79m for the calendar year 2016. […]

warc.com
Mon, Jul 3, 2017 at 7:28 AM

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‘Waitrose Spring’ DOOH campaign storms Outdoor Media Awards (Campaign)

The competition, now in its 11th year, has been rebranded from the Outdoor Planning Awards to reflect the transformation of the UK media industry. It aims to reward and showcase excellence in outdoor advertising. The 2017 winners were revealed last night at a ceremony and party at London’s Renaissance Hotel. […]

campaignlive.co.uk
Sun, Jul 2, 2017 at 2:50 PM

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