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Tuesday, June 13, 2017 Tue, Jun 13, 2017

What is business intelligence in DOOH and how to use it in digital billboard programming (Billboard Insider)

When I speak of Business Intelligence, I mean specifically the customer’s sales transaction data which can be mined to provide insights into the correlations that exist between products and the specific triggers that entice someone to make a purchase. This kind of analysis needs to be used to build an objective based advertising strategy. […]

billboardinsider.com
Tue, Jun 13, 2017 at 12:17 AM

Monday, June 12, 2017 Mon, Jun 12, 2017

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