Following a funding round that raised €1.5m, Adtower Digital Media says it intends to expand into Northern Ireland and the UK by the second quarter of 2018. The company has 150 digital locations in its network, and plans to increase this to 300 by the end of the year. […]
By Michael Provenzano, CEO and founder of Vistar Media. Out-of-home ads are richly tied to consumer location and intention, and are of an advertising sector that is set to explode: As connected cities grow and internet access in public spaces becomes the norm, digital out-of-home advertising will drive overall OOH revenue to a projected $42.7 billion by 2020, according to a recent PwC report. […]
An application that extends beyond advertising may be in the offing, with significant revenue potential for OOH media companies. […]
In the past I have chosen major manufacturers, as well as the smaller companies and startups for my top picks. This year major manufacturers including Crestron, QSC, Shure, NEC Display Solutions, Barco and others made the list. I happened to select an industry distributor for the first time. […]
Concerned passersby can set the whales free by texting donations to the Born Free Foundation, with each donation of £5 causing one to break free from the confines of its tank, and swim to freedom. However, as each orca is freed, a new one will take its place, awaiting the next generous donation. […]
Outdoor Advertising Convention (OAC) -- India’s OOH industry event for knowledge sharing, business-to-business meetings, and exhibition of digital technologies, media and materials – returns to Mumbai that had hosted several earlier editions of this Convention. […]
Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for San Pellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather temperature, location and time of day. […]
Hear advertising and media leaders talk about the benefits of engaging consumers outside the home using Digital Out of Home/Digital Place Based Advertising. Hear their view of this growing sector and the role of location data in DOOH. […]
Independent Outdoor Network (ION), an outdoor advertising company based outside Hartford, Connecticut, has completed its first major U.S. acquisition via an asset swap. ION's acquisition consists of several hundred bulletin displays throughout Wisconsin, South Carolina, Tennessee, Georgia, Illinois, and Missouri. […]
The screens share performance metrics including, but not limited to, occupancy trends, number of open tickets and how long they're open, number of apartment tours per community, and applications received. Individual offices have access to their metrics and those of other communities for comparison and to encourage healthy competition. […]
Advertisers can enjoy up to 26% additional returns when combining Out Of Home with their TV and Digital media activity, according to the Analytic Partners ROI Benchmarks study. This compares favourably to other media mixes, such as Digital and TV only or Digital, TV and Magazines which provides additional incremental ROI of 21% and 22% respectively. […]
The acquisition adds a variety of traditional static displays, dynamic digital displays, wraps and clings, interactive exhibits and custom advertising displays in eight major airports, enhancing Lamar’s airport advertising portfolio in major cities across the U.S. […]
The new contract, awarded to Primesight after a competitive tender, is the biggest roadside contract in the UK and is made up of over 2,000 billboards. Primesight said it plans to build another 20 digital billboards on Network Rail land by the end of the year. The current estate includes over 70 digital 48- and 96-sheets and reaches an estimated 78% of the UK population. […]
Traditional out-of-home advertising has been a one-way display. But today’s interactive customer needs something with more dialogue and interaction. The Australian interactive media company Powder Room Interactive Media recently pioneered a touchscreen portal that allows consumers to “chat” with brands and buy or sample their products exactly when and where they want them. […]
This contract will be exercised jointly by an entity that will be ultimately 75% owned by JCDecaux and 25% by DXB Média Advertising. This exclusive contract covers the installation, operation, upkeep and maintenance of 418 advertising lamp posts strategically positioned along the famous Jumeirah Beach Road, as well as 50 fully-interactive e-Village® situated in iconic locations around the city. […]