Katy Hindley, innovation director at Posterscope. The 2023 Kantar Media Reactions report showed a wide disconnect between advertising that marketers favour versus advertising preferred by consumers. Not one of marketers’ top five preferred channels were reflected among consumers. […]
Kevin Gephart. When I was at Clear Channel Minneapolis/Saint Paul, market rank 16, we billed $34 million with a staff of 12 reps. That is very misleading because a certain percent (I don’t know the exact number) of that was imported sales from other Clear Channel offices (including national) that ran in Minneapolis. […]
A Scot who runs global partnerships for the huge AV integrator GPA put out a post this weekend on Linkedin that is framed as ... […]
DOOH Academy published this slide showing the process that happens between an advertiser and a DOOH screen. […]
Just a few years back, some in the AV world might have responded to that question with “it’s my job to the get that network up and running. What happens with the content after that is the client’s concern, out of my control.” That was then. […]
GroupM highlights the strong performance of OOH with the market growing by 15% to €70m in 2023. This is forecast to grow by around 7.5% in 2024 to €74.4m. Of this, digital OOH (DOOH) will continue to drive growth again with a forecast 11.8% increase to €38.7m in 2024. […]
The Korea Economic Daily (KED) has secured a 7-year contract to take over all airport advertising media at Seoul Incheon International Airport (ICN), the largest medium-hub airport in South Korea. Under this agreement, KED will replace existing static advertising lightboxes with LED advertising screens at Terminal 1 and Terminal 2 of the airport. […]
Jared Belsky, CEO of Acadia. 1. You can see 90% of these same people when you are in NYC for 50% the money, and 80% less Advil intake. […]
Mike Stead, Director, Global Partnerships for the World’s Largest AV Integrator - GPA. *It’s 2024* folks. And you’re asking exhibitors to print their own badges at home, and bring them to the show to be put in plastic badge holders. […]
By Ben Summer, reporter. The 'communication hubs' would contain defibrillators and phones but an anti-advertising group criticised their size and impact. Several street billboards in Cardiff have been denied planning permission over concerns they would ruin the look of the city's streets. […]
Lisa & Dan Nausley. Saying “I’ll try” often hints at a lack of commitment. Anyone can attempt something, but true dedication involves a willingness to fully commit. […]
Billboard Insider’s take: No surprise that half of our readers have property insurance on billboards but we doubt that 50% of the billboards in the country are insured against damage. Most digital billboards are insured because each digital face costs 4 times as much as the steel monopole. […]
Kevin Conlin of Autonomous Power Solutions tells Billboard Insider he is working on a solar powered hydration station. The station has advertising possibilities in that it can be wrapped or have a digital display or both. The system is in design prototype stage. […]
HONG KONG -- Bravo Media has won the exclusive advertising concession to operate media resources on MTR's East Rail Line, Tuen Ma Line, Light Rail, and MTR Bus, commencing from 1st Jan 2024. MTR Corporation is the largest public transport service provider in Hong Kong with an average 4.823 million weekday passengers in Nov 2023[1]. […]
Charles E. Ramirez, The Detroit News. The Detroit Lions may have let last Saturday's heartbreaking 20-19 loss to the Dallas Cowboys go, but some fans are using billboards to shout that they haven't. […]
