Editors’ Picks

Creative OOH ads generate an 11 times better result: OAAA webinar recap (Billboard Insider)

The link between creativity and effectiveness has increased over time because social media magnify the impact of a creative campaign via sharing. Pre-2002 creative campaigns were 3 times more effecting than non-creative campaigns. Post-2002 creative campaigns were 12 times more effective than non-creative campaigns. […]

billboardinsider.com
Tue, Aug 1, 2017 at 4:24 PM

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Game of Thrones Broadcasts Fan-Reactions in User-Powered Digital OOH Campaign (Grand Visual)

Fan reactions to the popular Game of Thrones drama, now in its seventh series, are being captured and shared moments later in a new digital OOH campaign from Sky Atlantic. The user-generated content is collated, moderated and distributed to multiple media owners through OpenLoop, QDOT’s dynamic digital OOH campaign management platform, just hours after each episode airs. […]

grandvisual.com
Tue, Aug 1, 2017 at 4:17 PM

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16:9: Changi Airport Previews Incredible 70-Metre Immersive LED Wall

Singapore’s Changi Airport has started providing peaks inside the new Terminal 4, which is set to open before the end of this year. One of the big features is a vast immersive fine pitch LED video wall at the security screening area. […]

sixteen-nine.net
Tue, Aug 1, 2017 at 9:58 AM

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How much for that subway ad? Outdoor is king for brands on the rise (Linkedin)

Smart + bold outdoor creative is heating up NYC streets. I’ve recently become obsessed with it. Not only because it’s gotten way more interesting - but because I never realized how accessible it could be. […]

linkedin.com
Tue, Aug 1, 2017 at 7:40 AM

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Australian DOOH network Medical Channel rebrands as Medical Media (MediaWeek)

Australia’s largest and fastest-growing digital health media network, Medical Channel, has launched a major rebranding campaign that will see it change its name to Medical Media and offer new content. The rebranding includes: • A change in the name of the business to better reflect the work Medical Media does. […]

mediaweek.com.au
Tue, Aug 1, 2017 at 7:19 AM

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If you want LinkNYC-style free Wi-Fi kiosks in Miami Beach, vote here (Miami Beach)

Live in #MiamiBeach + love #freewifi? Head to City Hall and vote Kiosk 1 if u want to see Links on the beach! […]

Tue, Aug 1, 2017 at 5:45 AM

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The rise of the 48-shit poster (Campaign)

Outdoor ads used to be great. So what happened? Paul Burke investigates. […]

campaignlive.co.uk
Mon, Jul 31, 2017 at 5:47 PM

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Largest OOH survey in the world identifies three universal trends: location, location, location (Pioneering OOH)

In the UK, location-based messages resonate even more with consumers, and this becomes even further pronounced amongst specific audiences. For instance, 90% of London fashion consumers (“Londoners who are passionate about shopping in store to buy fashion items”) are interested in location-based DOOH content. […]

pioneeringooh.com
Mon, Jul 31, 2017 at 5:19 PM

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How Clear Channel’s new location data tools help achieve up to 248% lift in billboard campaign ROI (MediaVillage)

Clear Channel Outdoor Americas has improved its RADAR OOH (Out of Home) insights and analytics tool by adding Cuebiq's real-time mobile analytics and location data. The value? Location, location, location. […]

mediavillage.com
Mon, Jul 31, 2017 at 5:07 PM

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How global brands are using OOH advertising (Rapport via Youtube)

A look at how some of the world’s most valuable brands are using OOH around the world. […]

youtube.com
Mon, Jul 31, 2017 at 5:01 PM

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Motion and 5 other must-haves in every digital signage design (Mvix)

Elements like (but not limited to) proximity, alignment, repetition, scale/proportion, contrast, color, and space all serve to enhance visual design and create a desired effect. Finding a balance where basic design principles complement without overshadowing content is the name of the game. […]

mvixdigitalsignage.com
Mon, Jul 31, 2017 at 5:00 PM

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The future of metrics in out-of-home advertising (Measurence)

OOH is that it’s such a changing and undervalued medium. If your brand is on a tight budget, this may not be the best medium for you. However, if you have a little bit more flexibility with your budget, it can really provide an interesting opportunity to blur the lines of the Omni-channel experience. […]

bit.ly
Mon, Jul 31, 2017 at 4:14 PM

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16:9: Local UK Tourism Council Builds Digital Attractions Stand

A project doesn’t need to be big and expensive to be well done and effective. Here’s a simple but well executed tourism application that adds digital to an attractions brochure rack. The borough of Pendle in the UK created a visitor information point in the café area of retailer Boundary Mill’s flagship store outlet, based in Colne, Lancashire. […]

sixteen-nine.net
Mon, Jul 31, 2017 at 9:21 AM

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UK: Giant digital billboard StarLights goes live at Spaghetti Junction (Pioneering OOH)

Designed, manufactured and constructed by Elonex, StarLights consists of two super-size LED HDR (High Dynamic Range) advertising screens. The screens are positioned to face high volume traffic travelling both north and south at the iconic Spaghetti Junction location, the main route to and from Birmingham city centre and gateway to the entire UK motorway network. […]

pioneeringooh.com
Mon, Jul 31, 2017 at 7:42 AM

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PSFK: How Some Brands Are Starting To Bet Big On Augmented Reality

It is predicted that in the next 12 to 18 months there will be more advancements made in hardware beyond individual phones that will power AR into retail with digital signage and experiences. […]

psfk.com
Mon, Jul 31, 2017 at 7:35 AM

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