Editors’ Picks

Urbanisation in Africa: Balancing act to benefit brands and out of home advertising (Media Online)

The geo- and psychographic targeting benefits that out of home provides are a natural conduit to facilitate the new conversation that marketers have with their consumers. Out of home advertising has the ability to reach and influence all economic sectors of the market, in the right place and right time. […]

themediaonline.co.za
Wed, Aug 2, 2017 at 6:54 PM

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APN Outdoor CEO Richard Herring exits after 22 years (AdNews)

APN Outdoor has confirmed its CEO Richard Herring will depart the company in September. News of his retirement was first revealed by The Australian. The move comes just a few months after APN Outdoor and Ooh!Media’s failed merger, which, had it been successful, would’ve meant the stepping down of Herring as CEO and would've see Ooh!’s Brendon Cook become CEO of the joint company. […]

adnews.com.au
Wed, Aug 2, 2017 at 6:50 PM

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Trust in OOH: powerful messaging of political campaigns (JCDecaux)

Political messaging in OOH is often provocative, but how has the role of OOH in the political media-mix evolved? […]

Wed, Aug 2, 2017 at 6:45 PM

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Out of home slowing but outperforms traditional media (Billboard Insider)

The July 31, 2017 OAAA Outlook has a fascinating slide comparing US out of home revenue growth with other forms of media. US out of home revenues are projected to decline from 3% growth in 2016 to 1.9% growth in 2017. Slowing growth is nothing to get excited about but but all the other forms of traditional media (TV, Radio, Newspaper and Magazine) are projected to shrink. […]

billboardinsider.com
Wed, Aug 2, 2017 at 5:27 PM

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16:9: Vienna’s Airport Gets Megaboard DOOH Wall At Security Checkpoint

I have mixed feelings about this new “megaboard” video wall at the security clearance area at Vienna, Austria’s international airport. On the plus side, it’s pretty damn clever to turn the facade for the screening area into an out of home advertising opportunity. […]

sixteen-nine.net
Wed, Aug 2, 2017 at 4:52 PM

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16:9: Amazing: Dubai Mall Turns On World’s Largest OLED Video Wall

The massive Dubai Mall in guess where has just turned on a new OLED video wall that breaks a bunch of records for sheer scale. It is 50 meters wide by 14 meters tall, fronting the aquarium attraction in the mall. The digital canvas is 1.7 billion pixels. […]

sixteen-nine.net
Wed, Aug 2, 2017 at 3:51 PM

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16:9: Interactive Digital So Fun Your Eyes Bleed Black

This is an experiential marketing deployment by MVP Interactive at the Comic-con convention this past weekend in San Diego, built for Audible to showcase the release of an X-Files audio series, Cold Case. […]

sixteen-nine.net
Wed, Aug 2, 2017 at 3:18 PM

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BBC: Cardiff billboard offensive images display after hack

Swastikas and far-right images were displayed on the Queen Street screen on Tuesday night after a hacker gained control and selected what was shown. Writing in an anonymous online post, the hacker claimed there was a security vulnerability with the screens. BlowUP media, which controls the billboard, has been contacted for comment. […]

bbc.com
Wed, Aug 2, 2017 at 2:47 PM

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16:9: Line Friends Tops New Times Square Store With 1,600 Sq. Ft. LED

Content is a factor, of course, but’s generally kind of amazing how good a 10mm pitch outdoor LED sign can look these days. This is an upgraded LED board that replaced an older digital display used by Aeropostale to advertise its brand outside a Times Square retail store. The new one is for LINE FRIENDS, an Asian retailer built around sticker characters. […]

sixteen-nine.net
Wed, Aug 2, 2017 at 2:32 PM

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Experiential: A Natural Extension to Out of Home (EMC Outdoor)

Out of home experts spend a lot of time discussing and plotting the various paths that a target demographic will travel from the time they leave their home, to the time they return. […]

emcoutdoor.com
Wed, Aug 2, 2017 at 11:24 AM

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WPP’s global out-of-home division, tenthavenue, invests in US-based smart city tech start-up LOOM Media (Digitallook)

Through sponsorship and marketing programs, LOOM will assist with the economic development of "Smart Cities" and other civic innovations. It will work with cities to provide access to brands seeking creative ways to reach and engage communities in five key areas: community spaces, health and wellness, sustainability, travel and transportation. […]

digitallook.com
Tue, Aug 1, 2017 at 10:50 PM

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The Australian: Billboard firm APN Outdoor hunts new CEO to replace Herring

APN Outdoor Group has hired headhunter Egon Zehnder to find a replacement for chief executive Richard Herring, who is believed to be exiting the billboard company. Mr Herring’s departure was on the cards on the back of a proposed merger with oOh! Media, but because the plan never eventuated, his future at the company remained unclear. […]

theaustralian.com.au
Tue, Aug 1, 2017 at 5:52 PM

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Eye Airports acquired by its management team and employees (Moodie Davitt)

UK. Airport media specialist Eye Airports has been acquired by its management team and employees, led by Managing Director Rachel Davies. The business, which manages advertising and promotional space at 17 UK regional airports, was formed 11 years ago by entrepreneur and founder of AdGroup Andrew Walker. […]

moodiedavittreport.com
Tue, Aug 1, 2017 at 5:47 PM

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AdSemble launches ‘industry’s first’ cross-platform digital billboard campaign analytics (PRWeb)

Online marketplace for digital out of home (DOOH) advertising AdSemble has launched the industry’s first cross-platform digital billboard performance report, allowing advertisers to check on their OOH marketing performance across all vendors and locations. […]

prweb.com
Tue, Aug 1, 2017 at 5:12 PM

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Leading Irish out-of-home network to use BroadSign’s automated digital signage software to power over 300 sites

Adtower will use BroadSign’s software to power its displays in gas stations, convenience stores and other retail locations across Ireland. The initial deployment will consist of 150 retail locations and will increase to 300 locations by the end the year. Following a €1.5 million capital investment, Adtower is set to further expand into the Northern Ireland and UK markets by Q2 2018. […]

broadsign.com
Tue, Aug 1, 2017 at 4:35 PM

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