Editors’ Picks

How train operators can use DOOH advertising to generate non-farebox revenue (European Railway Review)

Research by KBH reveals there is opportunity to unlock revenue from an emerging new shopper group – the commuting consumer. The research proved the ability of traditional on-train ad formats to command attention: a staggering 94% of this new shopper archetype notice on-train ads during their journey. […]

europeanrailwayreview.com
Wed, Jul 5, 2017 at 8:02 PM

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Digital out-of-home revisits advertising’s origins in new ways (Marketing Mag)

With real-time screens and live-data feeds, DOOH takes all the factors of context and place to cater to public interest: this maximises engagement and improves the overall advertising experience. It also allows for unprecedented innovation and breakout creative campaigns. […]

marketingmag.com.au
Wed, Jul 5, 2017 at 7:47 PM

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Out-of-Home Advertising Enters a New Era for Restaurants (QSR Mag)

Enhanced targeting and measurement capabilities are changing the way quick-service restaurants engage customers. Beyond reaching hungry customers right before the exit for your quick-service franchise, it was hard for quick-service owners to see a direct, measurable link between ad spend and sales. […]

qsrmagazine.com
Wed, Jul 5, 2017 at 7:39 PM

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How Geopath’s new tools help OOH ad sales (Billboard Insider)

In the last couple months we had a client which wanted to do a hiring campaign. We reached out to Geopath and they were able to layer job searches by location in our market to help our client decide where to advertise. We have a client which want to target veterans. […]

billboardinsider.com
Wed, Jul 5, 2017 at 7:33 PM

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The media industry is battling to reinvent itself in response to a changing market (Campaign)

Scott Hagedorn, global chief executive of Hearts & Science, reckons the last big shift was about 15 years ago, when the internet and digital media first went mainstream. Sir Martin Sorrell, chief executive of WPP, says it is the biggest change since media departments separated from creative shops two decades ago. […]

campaignlive.co.uk
Wed, Jul 5, 2017 at 7:31 PM

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16:9: Today And Tomorrow: Digital Signage Trends

Guest Post: Sean Matthews, Visix There’s really no escaping it – digital signage is here, and here to stay. It’s becoming so commonplace that people are starting to expect it when they enter a facility. Soon enough, places that don’t have digital signage will seem quaint and old-fashioned, or sadly out of touch with the times. […]

sixteen-nine.net
Wed, Jul 5, 2017 at 8:14 AM

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Primedia Outdoor system identifies consumer ‘convergence nodes’ in Gaborone (Bizcommunity)

Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer ‘convergence nodes' - hubs of commercial activity frequented by an economically active population and where money changes hands. The outdoor advertising media company says the system will enable its customers to make more effective decisions. […]

bizcommunity.com
Wed, Jul 5, 2017 at 7:44 AM

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OOH at Cannes Lions: Campaigns We Love (JCDecaux)

Clever OOH campaigns play with the medium’s countless formats and possibilities for original message delivery. Here we look at some of our favourite pure OOH executions across every prize category. […]

jcdecaux.com
Wed, Jul 5, 2017 at 7:38 AM

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New technologies can make retail work for every generation (Retail Customer Experience)

Retailers are now taking steps to shift their efforts to accommodate all generations with a special focus on the Baby Boomers who tend to be less tech-savvy than millennials. One tactic retailers are using is implementing smaller store layouts to help reduce customer confusion and anxiety levels when shopping. […]

retailcustomerexperience.com
Wed, Jul 5, 2017 at 7:16 AM

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Coke integrates AI with digital signage and mobile (VentureBeat)

Consider their recent digital signage pilot with grocery chain Albertsons in which Google-integrated endcaps served up Coca-Cola ads based on data gathered from nearby smartphones. The setup can’t dig up any specific personal identifiable information, but gathers substantial info from DoubleClick ad data that tracks customers’ browsing habits. […]

venturebeat.com
Wed, Jul 5, 2017 at 7:11 AM

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Morgan Stanley Times Square HQ Digital Signage (Video, 2:00; by Magic Digital Signage)

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Wed, Jul 5, 2017 at 7:01 AM

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JCDecaux launches new digital OOH advertising space in Sydney’s premium locations (Mumbrella)

The new Digital Spectaculars continue JCDecaux’s Digital roll out, which began with the Sydney launch in May last year and now spans a network of sites in Sydney, Brisbane and Melbourne, creating the most premium, CBD located, digital out-of-home solution in the country. […]

mumbrella.com.au
Wed, Jul 5, 2017 at 5:55 AM

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Canada: OOH Continues to Garner High Attention Levels (OMAC)

The latest results from the Shoppers Study show that OOH continues to have a high degree of opportunity to engage and interact with shoppers. The study found that Canadian consumers who are very active and alert leads to a higher recall of OOH. […]

omaccanada.ca
Tue, Jul 4, 2017 at 5:43 PM

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The state of OOH advertising in India (Financial Express)

The OOH advertising industry in India is around Rs 2,600 crore and grew at a healthy rate of 7% CAGR during 2011-16. Digital OOH is set to propel the industry’s growth on the back of 100 smart cities. Currently, the Indian out-of-home industry is at a growth stage with only 10% of OOH inventory being digital, whereas 40% of the medium has moved to digital in international markets. […]

financialexpress.com
Tue, Jul 4, 2017 at 5:28 PM

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Four Key Ways IoT Is Driving Marketing Attribution (BandT)

Outdoor advertising giant, JCDecaux launched a media planning tool, ORBIT, in Australia in 2015, which allows the company to bring together data including consumer category behaviour, lifestyle and media habits, household expenditure and demographic profiling at the local-area level. […]

bandt.com.au
Tue, Jul 4, 2017 at 5:26 PM

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