Technology has changed our lives. Can you imagine yourself having to look for a phone booth to make a call? And write a report for your company with typewriter? […]
Using GIPHY, the world's first and largest GIF search engine, OUTFRONT will be integrating full-motion GIFs on its ON Smart Media Liveboard technology in Boston's commuter rail system. These engaging PSAs aim to promote rider etiquette and safety awareness in a new, engaging way. […]
The debate opened with Ritson declaring “I measured my penis this morning” and only got better from there. Ritson makes an entertaining case that digital metrics are over-complex, unreliable and just plain bullshit. […]
Following a funding round that raised €1.5m, Adtower Digital Media says it intends to expand into Northern Ireland and the UK by the second quarter of 2018. The company has 150 digital locations in its network, and plans to increase this to 300 by the end of the year. […]
By Michael Provenzano, CEO and founder of Vistar Media. Out-of-home ads are richly tied to consumer location and intention, and are of an advertising sector that is set to explode: As connected cities grow and internet access in public spaces becomes the norm, digital out-of-home advertising will drive overall OOH revenue to a projected $42.7 billion by 2020, according to a recent PwC report. […]
An application that extends beyond advertising may be in the offing, with significant revenue potential for OOH media companies. […]
In the past I have chosen major manufacturers, as well as the smaller companies and startups for my top picks. This year major manufacturers including Crestron, QSC, Shure, NEC Display Solutions, Barco and others made the list. I happened to select an industry distributor for the first time. […]
Concerned passersby can set the whales free by texting donations to the Born Free Foundation, with each donation of £5 causing one to break free from the confines of its tank, and swim to freedom. However, as each orca is freed, a new one will take its place, awaiting the next generous donation. […]
Outdoor Advertising Convention (OAC) -- India’s OOH industry event for knowledge sharing, business-to-business meetings, and exhibition of digital technologies, media and materials – returns to Mumbai that had hosted several earlier editions of this Convention. […]
Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for San Pellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather temperature, location and time of day. […]
Hear advertising and media leaders talk about the benefits of engaging consumers outside the home using Digital Out of Home/Digital Place Based Advertising. Hear their view of this growing sector and the role of location data in DOOH. […]
Independent Outdoor Network (ION), an outdoor advertising company based outside Hartford, Connecticut, has completed its first major U.S. acquisition via an asset swap. ION's acquisition consists of several hundred bulletin displays throughout Wisconsin, South Carolina, Tennessee, Georgia, Illinois, and Missouri. […]
The screens share performance metrics including, but not limited to, occupancy trends, number of open tickets and how long they're open, number of apartment tours per community, and applications received. Individual offices have access to their metrics and those of other communities for comparison and to encourage healthy competition. […]
Advertisers can enjoy up to 26% additional returns when combining Out Of Home with their TV and Digital media activity, according to the Analytic Partners ROI Benchmarks study. This compares favourably to other media mixes, such as Digital and TV only or Digital, TV and Magazines which provides additional incremental ROI of 21% and 22% respectively. […]
The acquisition adds a variety of traditional static displays, dynamic digital displays, wraps and clings, interactive exhibits and custom advertising displays in eight major airports, enhancing Lamar’s airport advertising portfolio in major cities across the U.S. […]