Of course, the fundamental goal of building a positive brand perception has always been a key reason to communicate on CSR. To achieve this, brands turn to OOH as it offers the kind of mass reach and fast cover build unparalleled by other media. […]
Exterion Live will offer complete management of experiential campaigns across transport, retail, urban, sports and entertainment with its clients Transport for London, National Rail, Westfield, London Designer Outlet and Wembley Park. […]
Guest Post: Mike Kilian, MVIX Signage, whether it be analog or digital, is at its foundation a form of advertising. The intention of most signs is to attract people to come closer, capture those same people with the content on display, and send customers, consumers, or the general public on their way with a call to action. […]
Ever since electronic paper first came out of R&D labs observers have been wondering if the tech could 1) go from black and white to color, and 2) evolve from static to motion graphic images. The first challenge was cleared a few years ago, and now it looks like the second one has also been cleared. […]
Exterion Media, the Out-of-Home advertising company, has launched a new arm focused on working with brands to develop experiential advertising campaigns akin to the recent Game of Thrones stunt at King’s Cross St Pancras. […]
Sansi North America Displays aka SNA Displays sent over images of new LED displays now up and running in the NYC offices of what is coyly referred to as the world’s largest athletic apparel brand. The signature part of the project is 13 LED “clouds” – LED displays suspended lobby ceiling that sync up and sequence visuals. […]
For the year, net income per share is now expected to be between $3.09 and $3.19, lower than previous guidance of $3.13 to $3.28 per share. On average, seven analysts polled by Thomson Reuters expect earnings of $3.12 per share for the year. Analysts' estimates typically exclude special items. […]
The decision by APN Outdoor’s leaders to move to the cloud allows them to easily analyze the effectiveness and profitability of its ads to support growth and outmaneuver its competition. […]
Developed to address a need for greater and immediate insight on ad performance for advertisers, and to provide a dependable means for A/B testing, the Creative Report Card uses facial recognition and eye hover data from cameras mounted on the digital displays to provide marketers with a creative score for their ads. […]
While it is now possible to use dedicated players, stick-based players and slot-based players, the reality is that all of these options fall short of the ability to deliver digital signage content over a customer’s network. Streaming across multi-cast-enabled networks is a powerful, cost-effective solution to delivering enterprise-level digital signage content. […]
The solution engages patients via an integrated communication strategy - on site at the medical practice and online on social media. The goal is simple: an integrated communication approach will showcase the practice on social media and within the office to reinforce the brand, practice philosophy, and educate the patient, thereby improving profitability. […]
APN Outdoor has won the state transit contract for Sydney Buses for a further five year term on improved financial terms, while its CEO Richard Herring is retiring, effective September 30. APN Outdoor has held the Sydney transport contract for two decades. The new contract involves nearly 2,000 buses across more than a dozen city depots. […]
I'm not sure how many people are going to be able to take action on a billboard like that. Perhaps if they drive that way to work every day, the name will stick in their heads and they'll remember to look the company up once they get in the office ... maybe. […]
Investment in digital OOH (or DOOH) is growing in every environment and has seen unit numbers jump 70,000 to 300,000 worldwide in two years, and revenue increase by 30 percent. These are the headline findings in ‘Why Out Of Home Performs’, a joint study by Magna Intelligence and Rapport, IPG Mediabrand’s out-of-home agency, into OOH’s continued growth and impact. […]
Advertisers this year seem committed to creating more elaborate, immersive, interactive and memorable experiences with their out-of-home (OOH) advertising. […]