Why Advertisers Want Your Network. Advertisers can target DPB spots nationally as well as locally. DPB is better than TV advertisements, because advertisers are able to access the consumer while they’re out and about at places where they are in the purchasing mindset. […]
Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic sign billed as the world’s first 3D robotic LED billboard. It has 1,715 moving and 245 static LED cubes, with an overall visual footprint of 240 square meters, which in no metric terms, is approximately a lot. […]
A Detroit-based startup called Waittime has developed a data-driven, multi-screen platform aimed at improving the fan experience at sports and entertainment venues, by telling people where the washroom and concession lines are shorter. The company installs sensors in venue concourses, with the data they spit out interpreted using artificial intelligence to determine wait times. […]
“Lisa and Ray Worley in the low-rise apartment near that no-frills diner on N 73rd St., you two should entertain the idea of this bar cart,” says one of the brand’s customized out-of-home ads in a new campaign from barrettSF. “After all, this bar cart is great for small-space entertaining. And you do a lot of it. […]
The expanding capabilities of digital signage, coupled with more economical software and equipment, are creating more opportunities for companies and organizations looking to engage consumers interactively in outdoor environments. […]
Like gold, the growth of OOH has been fairly consistent, even with considerable volatility in other channels (what you could buy for an ounce of gold in 1929, you can buy today for the same amount, in spite of several catastrophic financial crises since). But let's say something bad happens in the world of media. […]
IPG’s MAGNA issued a new report yesterday that reads like a David Letterman top-10 list about why OOH is so freaking awesome. I’ll give them credit for one thing—they didn’t get all techno-jargony when they wrote up the findings. No, it’s actually pretty readable. […]
Out-of-home (OOH) advertising accounts for a significantly higher share of spending than the global average in several Asian markets, a region which also leads the way in terms of per capita spending on this medium. […]
Here are two things to consider when engaging in Outdoor advertising for luxury goods: The local residents/through-traffic around your ad site are looking to make luxury purchases Outdoor advertising also caters to a growing tourist segment, this is something to think about in your design concepts. […]
Interview with William Eccleshare, Chairman & CEO, Clear Channel International, about the future of Programmatic OOH. […]
SME buyers who engage with media owners using the Direct Marketplace will be able to log into an online environment where all the media owner’s inventory is listed and searchable. The SMEs can then search online to identify the frames they are interested in and then book directly though the platform. […]
Of all the external factors, location has been the leading trend among nine of Posterscope’s core markets (the UK, France, Germany, Italy, Spain, Japan, Australia, the USA, and Singapore). […]
In October, the industry will celebrate Digital Signage Week, also in New York. Learn more here. OAAA is once again supporting the DailyDOOH Investor’s Conference on Tuesday, October 31, with a panel discussion, as well as the Digital Signage Federation Coffee and Controversy that morning. […]
OOH advertising is now a US$29 billion market, responsible for approximately 6% of the $500 billion global advertising spend; and its revenue is expected to grow by 3% to 4% per year in the next five years to reach US$33 billion by 2021, MAGNA Intelligence’s study predicts. […]
The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish. For those who stop to admire him, the imaginative cuttlefish – a natural master of camouflage – will detect the colour of the current viewer’s clothing, morphing his on-screen colour to match his admirer and relay a personal message. […]