Editors’ Picks

Digital signage content tips for summer (Mvix)

Retail establishments should leverage the vacation mindset by digitally advertising merchandise that will appeal to those looking to relax. Think outdoor furniture, gazebos, fire pits, tiki torches, or pool equipment. Getting Social: Businesses who build loyal followings can use the summer season to crowd-source social media campaign content. […]

mvixdigitalsignage.com
Fri, Aug 11, 2017 at 4:36 PM

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16:9: IoT And Digital Signage Come Together To Improve Logistics

Guest Post: Rich Ventura, NEC Display Solutions Rich Ventura Bain and Company predicts that by 2020, annual revenues for IoT vendors selling hardware, software and complete solutions will exceed $470 B. […]

sixteen-nine.net
Fri, Aug 11, 2017 at 4:35 PM

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16:9: Video: Coca-Cola’s Morphing Times Square LED Board

Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square. […]

sixteen-nine.net
Fri, Aug 11, 2017 at 12:29 PM

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16:9: Tesco Adds Endless Aisle Interactive Stations In Largest UK Stores

Kiosk manufacturer Evoke Creative has announced a nice deal to build and rollout indoor and outdoor interactive kiosks for Tesco, the biggest grocer in the UK. The indoor units from the Liverpool company will go into some 140 Tesco Extra stores, with another 30 units have been commissioned for using outside of the stores. […]

Fri, Aug 11, 2017 at 8:27 AM

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Best winner stories from the 7 years of Ocean Digital OOH Creative Competition (Ocean Outdoor)

Over the coming weeks we will retell some of our amazing winner stories from the past 7 years of the competition. Having come up with a winning concept, Ocean then help agencies and brands make the idea a reality on our digital out of home networks in the UK and across the world, creating brand attention and earned media in spades. […]

oceanoutdoor.com
Fri, Aug 11, 2017 at 7:46 AM

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Four tips on how to secure a loan for your OOH ad business (Billboard Insider)

Look for debt before you need it, cultivate multiple lenders, know your lender and don’t borrow too much. […]

billboardinsider.com
Fri, Aug 11, 2017 at 5:16 AM

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IHS Digital Signage Industry Tracker Q2-2017 Summary available to DSF Members

IHS offers DSF Members exclusive access to IHS’s Digital Signage Industry Tracker Executive Summary report each quarter. For nearly 50 years, IHS has assisted customers harness the power of information to improve their business results. […]

digitalsignagefederation.org
Fri, Aug 11, 2017 at 5:12 AM

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WATCH: World’s biggest OLED screen at Dubai Mall (The National)

The giant screen is built from 820 panels of LG’s OLED signage at the mall’s Dubai Aquarium & Underwater Zoo, one of the largest in the world. Emaar Entertainment, the entertainment business of Emaar Properties, partnered LG on the record-breaking project. […]

thenational.ae
Fri, Aug 11, 2017 at 5:00 AM

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New research team claims ‘next-generation’ algorithms for estimating gaze direction (RDMag)

I thought it already existed [Ed]. The effectiveness of highway billboards and posters may soon be better understood, as researchers have developed a method to track data and measure gaze direction. […]

rdmag.com
Fri, Aug 11, 2017 at 4:56 AM

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Location-based ad tech firm Vistar Media receives US patent on handling location data from mobile devices (USPTO)

A set of possible geographic locations for the mobile device is determined based at least in part on the reported location and a device density map describing a historical distribution of mobile devices over a geographic region. […]

patft.uspto.gov
Thu, Aug 10, 2017 at 5:53 PM

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Nestlé’s new DOOH campaign for Nescafé Gold Organic is powered by influencer-generated content (Campaign Brief)

The creative will showcase authentic, quality content created by Social Soup's highly engaged micro-influencer community, recognising the role and influence of influencer generated content (IGC) alongside branded content within the marketing mix. […]

campaignbrief.com
Thu, Aug 10, 2017 at 5:42 PM

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16:9: HTML5 Can Be Rocket Fuel For Interactive Retail Digital Signage

Guest Post: Michal Lisewski, Merixstudio Let’s imagine a family’s trip to the local shopping mall, and how web technologies and screens make that visit entertaining and worthwhile. […]

sixteen-nine.net
Thu, Aug 10, 2017 at 5:34 PM

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OOH advertising business lessons from the last recession (Billboard Insider)

A bet-the-farm acquisition at an above market multiple won’t survive the next recession. A startup company using 80% debt financing to construct a bunch of spec digital signs won’t survive the next recession. Guess when the Clear Channel buyout closed and Clear Channel Outdoor and iHeart loaded up on debt? […]

billboardinsider.com
Thu, Aug 10, 2017 at 5:30 PM

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How OOH is powering the content for celebrities’ social sharing (Billboard Insider)

OOH is increasingly providing the (literal) backdrop for social content. Celebrities like Shawn Mendes, Henry Cavill, and Serena Williams are famously photographing themselves in front of their outdoor displays and posting them on owned social outlets. Thanks to celebrities’ massive social followings, the shared network effect for their brand’s earned media is huge. […]

billboardinsider.com
Thu, Aug 10, 2017 at 5:25 PM

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OOH ad company JCDecaux has a long-term vision for its Middle East operations (The National)

Martin Sabbagh comes across as a confident chief executive unfazed by but equally realistic about the current challenges facing his firm JCDecaux in the region with advertisers holding back as the fallout from low oil prices makes other CEOs hesitate over spending. […]

thenational.ae
Thu, Aug 10, 2017 at 5:17 PM

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