Overlaying impactful imagery with robust contextual signals like location, time of day and even the weather delivers highly customised creative that people will engage with. […]
Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to tell competitors what’s working. But here’s a short case study out of New Zealand about screens in the forecourts and inside New Zealand BP gas stations and c-stores. […]
During DAA Summit, 2017, an innovation panel devoted to Out of Home Advertising (OOH) included business leaders discussing how audience data is playing a larger role in this oldest of advertising media. […]
OOH for Fast Fashion proliferated on the London Underground network – an intelligent choice, given the footfall and the target demographic of 16 to 35 year-olds. Coverage has since expanded to 6-sheet bus shelter ads, traditional 48-sheet – often displayed in inner city locations, and an inexorable rise in digital formats and celebrity ambassador / endorsements on social media. […]
With more than 50 media products and platforms, Tamedia now wants to add outdoor advertising to its marketing offer. Tamedia is therefore planning to acquire a majority stake in Geneva-based Neo Advertising SA. […]
The new stadium will include LED signage, public wi-fi access, mobile point of sale, and click-and-collect food and drink systems. […]
While self-service initiatives provide significant ROI opportunities, businesses should understand all of the necessary costs and how they plan to fit those costs in their current budget before moving forward.To that end, here are some commonly asked questions related to that investment along with answers. […]
All these services are free to use, in part because the 10-foot-tall kiosks display ads that generate funds the cities share with the companies that designed and run the technology. They have estimated that the city of New York will earn more than half a billion dollars in revenue over 12 years from the LinkNYC partnership. […]
The Black Swan Twitter Influence Leaderboard on Le Grand Screen at Cannes Lions 2017 - in association with Clear Channel Outdoor and voodooh Out of Home specialists. […]
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In fact, the most competent companies in the world should be the most worried about digital disruption. Often, these organizations have established systems and processes that they are reluctant to change with disruptive technologies, even when the business benefits could be significant. […]
Brussels Airport Company (BAC) has once again chosen to entrust JCDecaux to be responsible, as of 1 January 2018, for installing, managing and marketing the advertising displays inside, outside and around Brussels Airport. The airport is one of the most important airports in Europe with 21.8 million passengers per year. […]
Digital and full service agencies are using the Bitposter platform to access OOH media as it reduces the barriers to entry into a medium which is undergoing significant change through digitisation, and becomes increasingly valuable to advertisers. […]
Industry sources are concerned the rapid conversion of static to digital billboards is diluting brands' share of voice in the channel, AdNews can reveal. The outdoor industry has also conceded that outdoor audience measurement system MOVE hasn't kept up with the transition to digital, leading some to questions the accuracy of campaign reporting. Standardisation is also a problem. […]
With almost 700 digital signage and digital out of home (DooH) professionals in attendance, this, the 11th DSS, was the best attended, with an increase of over 50% on last year’s event. The event had the theme, “Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation”. Immersion. […]