Editors’ Picks

Clear Channel’s DOOH network backs VisitLondon advertising campaign (Breaking Travel News)

Clear Channel UK will support the mayor of London’s #LondonIsOpen for Summer campaign, placing ads on over 100 of its state-of-the-art New World Payphones phone kiosks around the capital. The campaign, which runs throughout the summer will appear on over 100 Adshel Live screens situated right across the city from Barnet to Bexley Heath and from Enfield to East Ham (and everywhere in between). […]

breakingtravelnews.com
Wed, Jul 26, 2017 at 7:33 AM

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Val Morgan Outdoor expands DOOH network in petrol and convenience to 3000 screens (BandT)

Deeble added, “By the end of 2017 we plan to have 4,000 digital screens in 700 locations. VMO’s On-the-go network consists of On-the-go TV – (Outdoor digital TV units) and On-the-go Extra – (portrait screens at the entry of convenience stores), – both found on the petro forecourt. The networks key point of difference is its ability to engage without any distractions. […]

bandt.com.au
Wed, Jul 26, 2017 at 7:29 AM

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South Africa: Creative is the key to effective OOH advertising (Bizcomunity)

Finally, if we were to custom-design for OOH, wouldn’t the end result be even better brand recollection and brand amplification? Our opinion is that it would. Marketing consultant Sequent Partners recently found that as much as 70% of ROI can be attributed to creative quality, which says it all. […]

bizcommunity.com
Wed, Jul 26, 2017 at 7:18 AM

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How Durden Outdoor generates revenue from weather/traffic cameras mounted on digital billboards (Billboard Insider)

We've been working with an ABC affiliate for 4 years. The anchors love using these cameras and normally use them twice in a live 30 minuet news broad cast. We choose to purchase 360 degree hi resolution ip cameras for our traffic / weather cams so that you can get multiple shots (5 to 15) from one camera. […]

billboardinsider.com
Tue, Jul 25, 2017 at 5:32 PM

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Outdoor Plus wins prestigious Hammersmith Towers digital billboards from Ocean Outdoor (Outdoor Plus)

Hammersmith Towers, one of London’s most prestigious double sided digital screens, has been won by Outdoor Plus. The site, regarded as one of the UK’s best digital advertising opportunities, delivers OOH’s biggest audience on the affluent west London Gateway to the A4/M4 corridor. […]

outdoorplus.co.uk
Tue, Jul 25, 2017 at 5:04 PM

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JCDecaux launches London Waterloo Channel with premium 80” digital 6-sheet screens

JCDecaux has launched its Gate Line Channel which includes new premium 80-inch digital 6-sheet screens, as well as adding extra locations. The 80-inch screens provide a 23% increase in visual area. With a footfall of 2.2 million every week, JCDecaux can now deliver a combined total of 40 million digital viewed impressions over a week at London Waterloo. […]

jcdecaux.co.uk
Tue, Jul 25, 2017 at 4:54 PM

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Outfront Media partners with Giphy for DOOH campaign in subway system (Video, Cheddar)

Outfront Media’s Andrew Sriubas on how the company’s partnership with Giphy is paving the way for a new wave of advertising. […]

cheddar.com
Tue, Jul 25, 2017 at 4:47 PM

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Vistar Media Launches Support for Video Ad Serving Template (VAST) in Out-of-Home Advertising (WebWire)

Location ad tech firm Vistar Media has launched support for Video Ad Serving Template (VAST) creative for media owners. This allows media owners to accept the standard digital creative format from the online world, opening new sources of demand and making it easy for advertisers to seamlessly execute video campaigns across digital out-of-home (DOOH) media. […]

webwire.com
Tue, Jul 25, 2017 at 4:35 PM

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Lessons from Digital Signage Expo 2017 (DSConnection)

“One of the most relevant sessions for me was one in which the speaker talked about using data as an input to content management. […]

digitalsignageconnection.com
Tue, Jul 25, 2017 at 4:10 PM

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16:9: LG Starts Marketing 88-Inch Stretch Digital Signage Display

The super-wide 88-inch stretch LCD that LG started showing back in February at ISE in Amsterdam appears to be just about ready for the market – with the Korean electronics giant sending around an email blast. My inbox had this in it this morning: As the new 88″ Ultra Stretch Signage display is bound to debut, we’re giving you an exclusive first-peek into our newest display. […]

sixteen-nine.net
Tue, Jul 25, 2017 at 9:08 AM

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16:9: Atletico Madrid’s New Stadium Has 300+ Digital Signage Screens

The Spanish football (soccer) team Atletico Madrid will have a new stadium when the new season starts in a few weeks, and it will open with more than 300 digital signage screens and another 500 IPTV screens. The Wanda Metropolitano, located in East Madrid, is running the signage and IPTV on UK-based Tripleplay’s software platform and using LG WebOS SoC display panels. […]

sixteen-nine.net
Tue, Jul 25, 2017 at 8:48 AM

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Two experts pick their favourite out of home winners at the 2017 Cannes Lions (Campaign)

And then I saw "Pass the Heinz". At first, I thought: what’s all the fuss about? The art direction is old-fashioned and the line feels outdated. […]

campaignlive.co.uk
Tue, Jul 25, 2017 at 7:13 AM

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Live local sports video portal ScoreStream finds value in collaborating with DOOH networks

How do you see digital out-of-home fitting into your business model? Once folks realize they can see up-to-the-second coverage of their local high schools, they are thrilled and delighted by that content whenever and wherever they happen to be. Digital out-of-home represents to us countless incremental points of distribution for our highly unique, highly desirable content. […]

digitalsignageadvertising.wordpress.com
Tue, Jul 25, 2017 at 5:25 AM

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MediaPost: Clear Channel Outdoor Maps Out New Deal With Cuebiq, Focuses On Local Data

After a short testing period, Clear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-based provider Cuebiq to incorporate its location insights and visitor attribution analysis into its advertising campaigns. "For a long time, out-of-home (OOH) was more of a gut check," said Andy Stevens, SVP, research & insights, CCOA. "Now we can prove that OOH works. […]

mediapost.com
Mon, Jul 24, 2017 at 3:40 PM

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How outdoor’s digital transformation is winning over advertisers (Marketing Week)

The outdoor ad industry has invested huge amounts in a digital transformation that has helped reignite excitement among marketers by making the format more creative, interactive and targeted. […]

marketingweek.com
Mon, Jul 24, 2017 at 3:02 PM

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