A good OOH campaign depends on a variety of factors; things like regionality, channel mix and campaign weights are all important in determining success. But the one thing that has been proven to be the most influential is probably the most underrated; the creative itself. […]
Higher education is one of the fastest growing sectors in digital signage – a recent study from Russell Reynolds Associates found that 73 percent of educational institutions see digital signage as “crucial” for the future of communication. Real Digital Media has responded to this growth by creating an entirely new segment devoted specifically to higher education. […]
The problem with most of this expensive eye-tracking equipment is that is needs to be calibrated and does not always work in real-world situations, only capturing eye contact if the person looks at a specific area – usually right at the camera itself. The problem gets worse when crowds of people walk past or the light quality becomes poorer as it gets dark. […]
The addition of RPi continues NEC’s open platform philosophy utilizing OPS slots that provides the bridge for a variety of computers and digital signage OPS-compliant solutions. Now with the addition of low-cost RPi, software application developers and digital signage content creators have a flexible and scalable platform to choose from. […]
[Florian] has been working on a project called info-beamer for just this use case, and now he has something spectacular. He can display a video on multiple monitors using multiple Pis, and the configuration is as simple as taking a picture with your phone. […]
ChiveTV provides entertaining and addictive content that keeps people in venues — all for free with no strings attached. We update our programming constantly through each establishment's internet connection," Resig said. "Besides keeping patrons entertained and staying longer, bars with ChiveTV have something the bar next door doesn't have so we offer a competitive advantage to bars. […]
Legibility-first thinking is what has turned the OOH landscape into a sea of yellow backgrounds and black typography that are ultimately ineffective. So let’s come up with a great idea that will stick with viewers THEN make sure the execution is legible. […]
Time will tell, but you’ve got to think in North America’s larger cities – where in many cases commercial property costs are steep – that some auto dealers will start following the lead of European automakers who are shifting from large footprint dealerships to small retail settings that lean heavily on digital. […]
The new 10,000 sq. ft. fan store store at Chicago’s United Center – home to the NBA Bulls and NHL Blackhawks – includes several digital interactive features designed to immerse people in the culture and excitement of the teams. […]
Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to a recent report from Kantar Media. Berkshire Hathaway was No. 2 in advertising spend in the United States in 1Q17. […]
At the Long Island center where they offered continuing education classes and weekend seminars, JIBEI needed a welcome display in the lobby, a message board in the lounge and a menu board in the cafeteria. The screens would display class listings and seminar agendas in addition to announcements and dynamic menus. […]
Out of home (OOH) advertising revenue rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]
The conversion of premium Classic Out of Home sites into Digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving significant growth in Digital Out of Home. Total Out of Home revenue for the quarter is £278 million. This is up 1.7% year on year. […]
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77% of all consumers want to see messages relevant to location. Starbucks next right. 4 blocks to Sonic. […]