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What Does The Walmart-Vizio Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot (16:9)

by Dave Haynes. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts on its smart TVs, via a platform and TV operating system called SmartCast. That platform gives Walmart a way to reach consumers at scale on connected TVs, a medium that is rapidly overtaking more traditional linear broadcast/cable TV. […]

sixteen-nine.net
Thu, Feb 22, 2024 at 4:49 PM

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