Geopath has assembled a trove of data on the US out of home market. Today Geopath analyzes San Francisco. Future posts will cover other top US DMAs. […]
Maybe other companies have done this … dunno … but thought this is a pretty clever way to set up a reveal of a new LED spectacular sign. A monster wraparound LED board at 20 Times Square switches on this evening, and the manufacturer behind it, SNA Displays, has content that shows virtual curtains, which I assume are moving subtly. Clever. […]
The company said its bottom line climbed to $8.43 million, or $0.19 per share. This was higher than $5.54 million, or $0.13 per share, in last year's first quarter. Analysts had expected the company to earn $0.14 per share, according figures compiled by Thomson Reuters. […]
About those high stakes U.K. advertising is growing at twice the rate of the rest of the economy and has the highest per capita export value in the world, according to the Office for National Statistics. For every pound spent on advertising in the U.K., £6 ($7.79) is generated for the economy—totaling £4 billion ($5.2 billion) in exports annually, according to the Advertising Association. […]
Wireless connectivity effectively un-tethers the Kiosk, ATM or Digital Signs enabling the ability to move it anywhere. It also makes it easier to re-deploy machines to different locations. Installation becomes true “plug and play. […]
Location data enables advertisers to connect digital and physical world behaviors. But the reality is, much of the location data is not as accurate as promised: In fact, a recent Forrester study revealed that one-third of digital marketers in North America cited inaccurate location data as the leading challenge their organization faced. […]
Ubiquitous smartphone ownership and wifi penetration in cities around the world are contributing to the significant pool of data available to inform outdoor creative. Surprising then, that smart, data driven campaigns are still the exception rather than the rule for digital OOH. […]
Andy Sriubas, Chief Commercial Office, OUTFRONT Media: ROI is usually determined by third party research that measure factors like awareness, recall, intent to purchase, etc., as a result of a consumer seeing an ad on one of our assets. […]
Real-time proof-of-play monitoring for DOOH advertising networks. […]
Mel Stott recently chatted with Shoumitro Goswami, COO of Vyoma Media. In what types of venues are your screens located? We are currently located at railway stations across India and have been fortunate to have an on-going relationship with the Indian Railways for a number of years now. […]
There is a handy tool that can help business owners gauge the reliability of digital signs and help ensure they make a smart investment. Mean Time Between Failures is a concept that was first developed to measure reliability in the 1940s for military applications. […]
Apart from establishing the Standard Operating Procedure (SOP), the IOAA and AAAI will ensure proper codification and verification of all OOH sites to remove elements of corruption and wrongful reporting. […]
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Washington, DC-based TransitScreen has built up a business tapping into and visualizing real-time mass transport and ride share data to pass along organized, easily digested information to people in buildings and public spaces. They’ve now added a new bolt-on feature that makes sense – information and directions to nearby services. […]
Via Linkedin Here’s a look at the new self service ordering kiosks piloted by the massive Subway QSR chain. […]