As Placed CEO David Shim describes it, location ad accuracy is a viewability problem. […]
There are some indoor environments that would actually benefit from using rugged displays, and as outdoor displays begin to move into the mainstream, the need for them to be provided with ruggedized bodies will become ever more important. […]
The legality of the cameras is unclear. The Dutch Data Protection Authority (AP) states that cameras in public places, which are used for commercial purposes, are not permitted. However, Exterion, the advertising company who owns the advertising billboards, insists that the billboards wholly comply with the law. […]
CIVIQ’s “WayPoint” system is touted as the “next generation in transit customer engagement,” providing commuters and city-goers with a “seamless WiFi roaming experience,” free emergency calls, and a tablet interface for directions and public service announcements. […]
Towering above the major four-way intersection of General Holmes Drive and Joyce Avenue, ‘The Kingsford’ is the largest digital billboard to impact this highly-sought after audience as they leave the precinct, taking advantage of the recent road changes to ensure exceptional impact, uncluttered viewing and extended dwell times for those travelling past. […]
Nearly a dozen large billboards line the roadway between Route 140 and the Walpole town line, many electronic boards with the ability to flash ads for vodka, TV shows or casinos in high definition on a rotating basis. But not all the ads are hawking products. […]
Global digital out-of-home (DOOH) media revenues are on pace to grow 13% to a projected $13.4 billion in 2017, while US DOOH advertising sales are advancing at a 10% rate to an expected $3.2 billion for the full year, according to pacing data through July 31, PQ Media revealed today to Digital Signage Pulse. […]
Geopath President Kym Frank says the money that outdoor advertising industry put towards digital has made OOH more interactive and targeted. Meanwhile, the opportunity to measure the reach and effectiveness of outdoor has brought new relevance to the medium. Nonprofit Geopath had been known as the Traffic Audit Bureau for Media Measurement. […]
But outdoor advertising hasn’t been able to keep up. Tracking online “users” and tracking “number of people who walk within 10 feet of this signage” are very, very different — the latter being much more challenging. […]
Ocean Outdoor has a national footprint in the UK, covering the key cities of London, Birmingham, Manchester, Glasgow, Leeds, Edinburgh, Liverpool, Newcastle and Bristol. It operates high-profile properties including Piccadilly Lights, The IMAX Waterloo and Eat Street @ Westfield London. […]
Sponsored Feature. Many businesses who deploy digital signage as a channel for content marketing end up running out of material at some point and are unsure of how to get more. With this in mind, we’ve devised a step-by-step guide for generating content for digital signage. […]
Besides VRT pioneering out of home programmatic capabilities, Ocean’s exclusive technology has been collecting useful data that can now be used by planners alongside considered insights to strategically plan campaigns and serve content that make customers tick. How should VRT unique insights shape your marketing plan? […]
Blip Billboards is a marketplace where advertisers can buy as many or as few digital billboard spots as they want. This innovative marketing approach allows for advertisers of all sizes, and with a wide range of budgets to purchase time on digital billboards across the country. […]
Ad campaigns now are being created based on location patterns, such as how long a person stays in a particular store or fast food restaurant and where they come from and where they go from there. When it was owned by Qualcomm, beacon-maker Gimbal specialized in large venues, such as sporting arenas. […]
Created by JCDecaux, Virgin Australia and Vizeum Australia, the panels were randomly activated at peak pedestrian traffic times with players including Shane Mumford from GWS Giants, Tom Bellchambers from Essendon, Alex Rance from Richmond, Tex Walker from the Adelaide Crows and Chad Wingard from Port Adelaide. […]