Editors’ Picks

Digital signage software maker Mvix launches Brand Experience solution for healthcare providers (PRNewswire)

The solution engages patients via an integrated communication strategy - on site at the medical practice and online on social media. The goal is simple: an integrated communication approach will showcase the practice on social media and within the office to reinforce the brand, practice philosophy, and educate the patient, thereby improving profitability. […]

prnewswire.com
Tue, Aug 8, 2017 at 4:28 PM

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APN Outdoor renews bus contract, CEO retires (ProPrint)

APN Outdoor has won the state transit contract for Sydney Buses for a further five year term on improved financial terms, while its CEO Richard Herring is retiring, effective September 30. APN Outdoor has held the Sydney transport contract for two decades. The new contract involves nearly 2,000 buses across more than a dozen city depots. […]

proprint.com.au
Tue, Aug 8, 2017 at 7:29 AM

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What’s the Deal With Billboards? (Target Marketing)

I'm not sure how many people are going to be able to take action on a billboard like that. Perhaps if they drive that way to work every day, the name will stick in their heads and they'll remember to look the company up once they get in the office ... maybe. […]

targetmarketingmag.com
Tue, Aug 8, 2017 at 5:11 AM

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DOOH drives robust OOH ad spend growth in APAC: Magna (Campaign Asia)

Investment in digital OOH (or DOOH) is growing in every environment and has seen unit numbers jump 70,000 to 300,000 worldwide in two years, and revenue increase by 30 percent. These are the headline findings in ‘Why Out Of Home Performs’, a joint study by Magna Intelligence and Rapport, IPG Mediabrand’s out-of-home agency, into OOH’s continued growth and impact. […]

campaignasia.com
Mon, Aug 7, 2017 at 5:54 PM

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Marketers take out-of-home advertising in new directions this summer (Marketing Dive)

Advertisers this year seem committed to creating more elaborate, immersive, interactive and memorable experiences with their out-of-home (OOH) advertising. […]

marketingdive.com
Mon, Aug 7, 2017 at 5:52 PM

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Power-over-Ethernet promises big changes in digital signage (Press Release Point)

The ability to run a single cable that serves the dual purpose of powering a device while also sending content to that device is a great advantage. And not having to run power to the device’s location is a convenience in itself. But the benefits of POE run much deeper. […]

pressreleasepoint.com
Mon, Aug 7, 2017 at 5:41 PM

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Ten reasons why out-of-home advertising outperforms (Adobo)

The Why Out-of-Home Outperforms study is based on an analysis of the global OOH industry and OOH advertising in 70 countries. Below are 10 key reasons behind the resilient and consistent performance of OOH media in those markets. […]

adobomagazine.com
Mon, Aug 7, 2017 at 5:34 PM

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DOOH ad tech firm QDOT opens new development hub and makes multiple hires in LATAM expansion (Marcommnews)

QDOT delivers smart, scalable, connected, campaign management platforms for the global digital out of home advertising market. Technical director, Juan Pablo Russo, heads up the new team of developers in Montevideo and London. […]

marcommnews.com
Mon, Aug 7, 2017 at 5:32 PM

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Magna: Global OOH advertising spend to grow by 14%, to reach $33bn by 2021 (Mumbrella)

The Media Economy Report says the OOH market share has hovered around 6 per cent of global advertising spend for the past five years. However, the market share is said to have increased from 8 per cent to 10 per cent of traditional media advertising during that time. […]

mumbrella.asia
Mon, Aug 7, 2017 at 5:00 PM

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Ask the Board: The Full Potential of Touch Interactivity (DSConnection)

“Touch interactivity has emerged as a new, flashy tech, but still has a long way to go. […]

digitalsignageconnection.com
Mon, Aug 7, 2017 at 4:36 PM

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16:9: Colorado Company Puts Ad Screens On Ski Hill Chairlift Safety Bars

Via In The Snow The endless quest to put advertising screens in front of theoretically captive audiences has now reached the snowy slopes of ski resorts – with a Colorado company called Alpine Media Technology planning to have LiftDigital screens running on chairlift safety bars by the time some resorts are operating this winter. […]

sixteen-nine.net
Mon, Aug 7, 2017 at 8:53 AM

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16:9: Uniqlo Adds Interactive Vending Machines

Japanese fast-fashion apparel retailer Uniqlo is installing a test wave of interactive vending machines in U.S. malls and airport concourses – in a move reminiscent of what Best Buy has done with gadget vending machines in airports. The vending units have a big interactive touch screen on the front and will dispense two SKUs – heat-retaining shirts and lightweight down jackets. […]

sixteen-nine.net
Mon, Aug 7, 2017 at 8:26 AM

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OOH most effective in driving online activity and impulse purchases (Maler)

Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. This survey provides critical data supporting the value of OOH in digital marketing plans. […]

malerdso.com
Mon, Aug 7, 2017 at 3:10 AM

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Clear Channel Outdoor’s parent iHeartMedia edges closer to bankruptcy with 2Q loss (Star Advertiser)

iHeartMedia Inc. lost $174 million in the second quarter as the radio, billboard and digital giant edged closer to bankruptcy as it struggles under more than $20 billion in debt, the company said Thursday. […]

staradvertiser.com
Fri, Aug 4, 2017 at 7:20 PM

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QMS Wins Advertising Concession For Canberra Airport (BandT)

The Canberra Airport advertising concession, attracting three million passengers per annum, represents two significant milestones for QMS. The first being geographical expansion into the ACT – a market highly regulated against the development of roadside billboards, and secondly, a move into the prestigious airport media category. […]

bandt.com.au
Fri, Aug 4, 2017 at 7:11 PM

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