We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales. […]
These are questions you can only answer for the consumer if you’ve accurately placed them at home and in-store, and brought these two data sets together. Until location-based marketing can accurately attribute a person to the store they’re in, this level of cooperation and kind of value proposition is what businesses will have to deliver to really reach their customers. […]
I genuinely think that a combination of digital and classic is the best option for advertisers in many situations, especially if they need broadcast cover and frequency. If you're sharing a screen with lots of other advertisers, that frequency is going to go down and everyone knows that frequency is one of the key effectiveness measurements in advertising. […]
Digital marketers, DOOH network, ad tech, and mobile data providers share their view of DOOH programmatic, where we are now, and plans for continued growth. Last year, more than half of online display and video advertising was bought. This share will eventually grow and expand to include Digital Out-of-Home (DOOH) and Digital Place Based (DPB) media. […]
Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train. […]
Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. […]
In an unprecedented demonstration of national unity, all five living past presidents have come together in support of OneAmericaAppeal.org which is collecting donations to help those affected by the devastating hurricanes that have struck the United States in recent weeks. […]
Approximately 96 per cent of Canadian consumers notice out-of-home (OOH) advertising and 78 per cent pay attention to it, according to the OOH Marketing Association of Canada’s (OMAC’s) 2017 BrandSpark Shopper Study. Among the study’s key findings, approximately 75 per cent of urban ‘millennials’—i.e. […]
Consider the numerous ways that digital messaging solutions can improve courthouse operations: Time-specific dockets can show visitors real-time scheduling information about their appointments or upcoming meetings. Display court announcements, last minute room changes, and other schedule adjustments that may pop up. […]
The new display and control system creates a medium that is unparalleled in operational functionality compared to its predecessors. We will see content manipulated and represented in ways not seen before on Piccadilly; interactive functionality will engage with the audiences like never before – Piccadilly Lights will lead a new era of digital media. […]
A spin-off from HP Labs is working with RED – the high-def digital camera guys – to release a smartphone that features a holographic display – a glimpse at tech that also has digital signage touted as a use-case. Red Digital Cinema is working with Leia Inc on what’s being billed as the world’s first lightfield “holographic” smartphone – the HYDROGEN ONE. […]
Historically, the cost and complexities of digital signage discouraged operators of retail kiosks from investigating its potential benefits. But as digital screens become a more common component of kiosks in other environments, interest in digital signage for retail kiosks is increasing. […]
The digital signage display market is expected to see a compound annual growth rate (CAGR) of 18.2% over the next four years, with the biggest growth coming in displays that are 65-inches or larger. The forecast comes from research firm IHS Markit, one of a small handful of companies that actually invests real time, people and money studying this market. […]
Understanding where regional spend is highest enables brands to better target their advertising budgets. What OOH opportunities are available to brands in different regions? Within a one-week campaign, what level of regional cover can be achieved using different environments? […]
Bid-stream location data comes from multiple sources including GPS, cell towers, WiFi and IP addresses, but it rarely comes from the device itself. The report goes on to critique location data coming from exchanges on multiple fronts. […]