Editors’ Picks

The evolution of digital signage (SignLink)

Larger, more impactful display solutions are in demand, with LED starting to eclipse LCD, as it allows for large, bespoke digital canvases, which are becoming increasingly affordable as LED prices fall. Transparent and curved LEDs integrated into store fittings are becoming more common, with ‘dot-pitches’ options for environments that require short viewing distances. […]

signlink.co.uk
Tue, Sep 12, 2017 at 7:59 AM

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How to implement digital signage: from RFP to installation (MyTechDecisions)

New to digital signage? You’re in luck because barrier to entry has never been lower. Essentially, digital signage is the application of installing a network of video screens inside a specific location (indoor or outdoor) to promote specific advertising, messaging, or brand visuals. […]

mytechdecisions.com
Tue, Sep 12, 2017 at 7:50 AM

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3 common misconceptions about location-based marketing (Campaign Asia)

We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales. […]

campaignasia.com
Tue, Sep 12, 2017 at 7:44 AM

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GPS isn’t the answer when it comes to location-based marketing (Mumbrella)

These are questions you can only answer for the consumer if you’ve accurately placed them at home and in-store, and brought these two data sets together. Until location-based marketing can accurately attribute a person to the store they’re in, this level of cooperation and kind of value proposition is what businesses will have to deliver to really reach their customers. […]

mumbrella.com.au
Tue, Sep 12, 2017 at 7:35 AM

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The Drum: Out of home will never be entirely digital: KBH managing director

I genuinely think that a combination of digital and classic is the best option for advertisers in many situations, especially if they need broadcast cover and frequency. If you're sharing a screen with lots of other advertisers, that frequency is going to go down and everyone knows that frequency is one of the key effectiveness measurements in advertising. […]

thedrum.com
Mon, Sep 11, 2017 at 7:29 PM

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Upcoming panel: Digital Out-of-Home and Programmatic: Current Practices, Future Growth

Digital marketers, DOOH network, ad tech, and mobile data providers share their view of DOOH programmatic, where we are now, and plans for continued growth. Last year, more than half of online display and video advertising was bought. This share will eventually grow and expand to include Digital Out-of-Home (DOOH) and Digital Place Based (DPB) media. […]

newyork.advertisingweek.com
Mon, Sep 11, 2017 at 7:25 PM

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Virgin Trains in OOH’s ‘first’ with ads that use traffic and geo data to compare journey times (Campaign)

Virgin Trains is combining traffic and location data to accurately tell drivers stuck in traffic how much longer their journey will take them by car compared with how long it would take by train. […]

campaignlive.co.uk
Mon, Sep 11, 2017 at 7:21 PM

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16:9: Real-Time Data On UK Billboards Reminds Traffic-Jammed Motorists They Should’ve Taken Train

Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. […]

sixteen-nine.net
Mon, Sep 11, 2017 at 4:14 PM

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Download DOOH Creative for One America Appeal Hurricane Relief (OAAA)

In an unprecedented demonstration of national unity, all five living past presidents have come together in support of OneAmericaAppeal.org which is collecting donations to help those affected by the devastating hurricanes that have struck the United States in recent weeks. […]

oaaa.org
Sun, Sep 10, 2017 at 9:22 PM

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OOH ads reach vast majority of Canadian consumers (SignMedia)

Approximately 96 per cent of Canadian consumers notice out-of-home (OOH) advertising and 78 per cent pay attention to it, according to the OOH Marketing Association of Canada’s (OMAC’s) 2017 BrandSpark Shopper Study. Among the study’s key findings, approximately 75 per cent of urban ‘millennials’—i.e. […]

signmedia.ca
Sun, Sep 10, 2017 at 6:53 PM

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A Complete Guide to Courthouse Digital Signage: Whitepaper (Mvix)

Consider the numerous ways that digital messaging solutions can improve courthouse operations: Time-specific dockets can show visitors real-time scheduling information about their appointments or upcoming meetings. Display court announcements, last minute room changes, and other schedule adjustments that may pop up. […]

mvixdigitalsignage.com
Sun, Sep 10, 2017 at 2:57 AM

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How Daktronics built the Piccadilly Lights digital billboard (Ocean Outdoor)

The new display and control system creates a medium that is unparalleled in operational functionality compared to its predecessors. We will see content manipulated and represented in ways not seen before on Piccadilly; interactive functionality will engage with the audiences like never before – Piccadilly Lights will lead a new era of digital media. […]

oceanoutdoor.com
Fri, Sep 8, 2017 at 6:11 PM

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16:9: Holographic Display On Coming Smartphone A Precursor To Larger Digital Signage Versions?

A spin-off from HP Labs is working with RED – the high-def digital camera guys – to release a smartphone that features a holographic display – a glimpse at tech that also has digital signage touted as a use-case. Red Digital Cinema is working with Leia Inc on what’s being billed as the world’s first lightfield “holographic” smartphone – the HYDROGEN ONE. […]

sixteen-nine.net
Fri, Sep 8, 2017 at 2:09 PM

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3 digital signage options for retail kiosks (DSToday)

Historically, the cost and complexities of digital signage discouraged operators of retail kiosks from investigating its potential benefits. But as digital screens become a more common component of kiosks in other environments, interest in digital signage for retail kiosks is increasing. […]

digitalsignagetoday.com
Fri, Sep 8, 2017 at 7:05 AM

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16:9: Digital Signage Display Market Forecasted To Grow By 18% Annually: IHS Report

The digital signage display market is expected to see a compound annual growth rate (CAGR) of 18.2% over the next four years, with the biggest growth coming in displays that are 65-inches or larger. The forecast comes from research firm IHS Markit, one of a small handful of companies that actually invests real time, people and money studying this market. […]

sixteen-nine.net
Thu, Sep 7, 2017 at 7:14 PM

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