The creative will showcase authentic, quality content created by Social Soup's highly engaged micro-influencer community, recognising the role and influence of influencer generated content (IGC) alongside branded content within the marketing mix. […]
Guest Post: Michal Lisewski, Merixstudio Let’s imagine a family’s trip to the local shopping mall, and how web technologies and screens make that visit entertaining and worthwhile. […]
A bet-the-farm acquisition at an above market multiple won’t survive the next recession. A startup company using 80% debt financing to construct a bunch of spec digital signs won’t survive the next recession. Guess when the Clear Channel buyout closed and Clear Channel Outdoor and iHeart loaded up on debt? […]
OOH is increasingly providing the (literal) backdrop for social content. Celebrities like Shawn Mendes, Henry Cavill, and Serena Williams are famously photographing themselves in front of their outdoor displays and posting them on owned social outlets. Thanks to celebrities’ massive social followings, the shared network effect for their brand’s earned media is huge. […]
Martin Sabbagh comes across as a confident chief executive unfazed by but equally realistic about the current challenges facing his firm JCDecaux in the region with advertisers holding back as the fallout from low oil prices makes other CEOs hesitate over spending. […]
Why Advertisers Want Your Network. Advertisers can target DPB spots nationally as well as locally. DPB is better than TV advertisements, because advertisers are able to access the consumer while they’re out and about at places where they are in the purchasing mindset. […]
Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic sign billed as the world’s first 3D robotic LED billboard. It has 1,715 moving and 245 static LED cubes, with an overall visual footprint of 240 square meters, which in no metric terms, is approximately a lot. […]
A Detroit-based startup called Waittime has developed a data-driven, multi-screen platform aimed at improving the fan experience at sports and entertainment venues, by telling people where the washroom and concession lines are shorter. The company installs sensors in venue concourses, with the data they spit out interpreted using artificial intelligence to determine wait times. […]
“Lisa and Ray Worley in the low-rise apartment near that no-frills diner on N 73rd St., you two should entertain the idea of this bar cart,” says one of the brand’s customized out-of-home ads in a new campaign from barrettSF. “After all, this bar cart is great for small-space entertaining. And you do a lot of it. […]
The expanding capabilities of digital signage, coupled with more economical software and equipment, are creating more opportunities for companies and organizations looking to engage consumers interactively in outdoor environments. […]
Like gold, the growth of OOH has been fairly consistent, even with considerable volatility in other channels (what you could buy for an ounce of gold in 1929, you can buy today for the same amount, in spite of several catastrophic financial crises since). But let's say something bad happens in the world of media. […]
IPG’s MAGNA issued a new report yesterday that reads like a David Letterman top-10 list about why OOH is so freaking awesome. I’ll give them credit for one thing—they didn’t get all techno-jargony when they wrote up the findings. No, it’s actually pretty readable. […]
Out-of-home (OOH) advertising accounts for a significantly higher share of spending than the global average in several Asian markets, a region which also leads the way in terms of per capita spending on this medium. […]
Here are two things to consider when engaging in Outdoor advertising for luxury goods: The local residents/through-traffic around your ad site are looking to make luxury purchases Outdoor advertising also caters to a growing tourist segment, this is something to think about in your design concepts. […]
Interview with William Eccleshare, Chairman & CEO, Clear Channel International, about the future of Programmatic OOH. […]