“Rubicon Project has been offering private marketplaces for display since 2012, followed quickly by mobile app, video and audio. We regard digital-out-of-home as a logical extension of that technology. We couldn’t be more excited to join DPAA to underscore that commitment. […]
Hivestack helps marketers target consumers based on where they are and places they’ve been. Hivestack consists of a platform and a demand facilitation strategy. Hivestack’s full ad tech stack platform includes an SSP for DOOH media owners, an ad exchange with APIs to monetize unsold inventory, a geotemporal DOOH ad server, and a DSP used by digital agencies to buy DOOH programmatically. […]
As part of the integration, Splash uses the Hivestack Exchange APIs to make ad requests from all unsold spots in a loop of a digital unit. If Hivestack has demand for the unit, it responds in realtime with a VAST file that envelopes the creative. […]
The French audience analytics software firm Quividi has added one of Shuttle’s small form factor PCs to the list of digital signage players compatible with its platform. Shuttle’s DH110 media player has been certified to run Quividi’s VidiReports software in a single screen/single camera mode, as well as in a dual screen/dual camera mode. […]
Pretty much every convenience store I’ve been in, for almost 20 years doing this stuff, has left me shrugging about their digital signage effort – but the program put in by a travel stop chain called Love’s is an exception. It looks really good. And smart. […]
Coke has been advertising in New York's Times Square for 97 years, but never as big—and bold—as it is now. Its new billboard, touted as the world's first 3-D robotic sign, will hover over the tourist mecca. Composed of more than 1,500 LED screens, its content is programmed by time of day. […]
In out-of-home, data enables buyers to better target the most appropriate audience, while sellers benefit from optimization of their media assets. So what's the difference between 1st, 2nd and 3rd part data? First-party data-- the most valuable among marketers. […]
After nearly nine months of renovation, London's famous Piccadilly lights will soon be switched back on with a new-look digital screen that updates its mosaic appearance. […]
Audi is the launch partner for the new Birmingham screen, targeting Audi drivers with a campaign to support its after sales car service. The campaign, which is planned through Omnicom Media Group’s PHD in London and Talon, breaks on Monday, September 11 and runs across all VRT locations. […]
Submissions are judged according to their creativity, innovation and how effectively each succeeded in breaking through to the consumer and achieving campaign goals. The Digital Out-of-Home Awards will take place on November 1, 2017 at the DPAA Video Everywhere Summit. […]
New services unveiled Monday to help businesses analyze data from web-enabled autos thrust Adobe into competition with big rivals such as Alphabet Inc.'s Google, which provides software inside vehicles. Adobe will provide analytics, marketing features and help automate audio ads, enhanced by the company’s artificial intelligence feature called Sensei. […]
So when I saw video of the University of Texas Longhorns’ football locker room, with LCD screens over every locker, it occurred to me that this was going to be something that would get emulated by other schools. Turns out that U of T borrowed on something another big football program, Texas A&M’s Aggies, did three years ago. […]
• Out of home continues to perform well off the back of increased inventory, digitisation and tech development. Radio and cinema are stable while the print format continues to be impacted by the shift to digital. […]
Larger, more impactful display solutions are in demand, with LED starting to eclipse LCD, as it allows for large, bespoke digital canvases, which are becoming increasingly affordable as LED prices fall. Transparent and curved LEDs integrated into store fittings are becoming more common, with ‘dot-pitches’ options for environments that require short viewing distances. […]
New to digital signage? You’re in luck because barrier to entry has never been lower. Essentially, digital signage is the application of installing a network of video screens inside a specific location (indoor or outdoor) to promote specific advertising, messaging, or brand visuals. […]