1. The shift from one screen (TV) to truly multi-screen entertainment; 2. Moving from contextual-based targeting to audience-based targeting; 3. […]
Outfront is on the cusp of delivering a network of 50,000 connected screens -- liveboards -- informed by a tech stack platform that will make OOH not just smarter, but intelligent. Liveboards will be addressable in real time reacting to real audiences that are passing these displays in real life. […]
If you are running a national campaign, set up your system to run that automatically without manager input. For local specials, teach the manager how to use the CMS to have those ready to go. This way you avoid flooding managers with too much information. […]
Nienhaus: Some of the new formats and innovations in out-of-home are truly remarkable, especially for a channel that is the modern successor to the original advertising form-branded signage. Finding ways to tap into and connect to mobile experiences is a really interesting opportunity for the medium. […]
Other DPAA Board members are José Avalos, VP, Retail & Digital Signage Worldwide Director, Intel; Dan Hight, SVP, Channel Partnerships, GroundTruth; Marc Kidd, CEO, Captivate Network; Peter Krieger, President & COO, Adspace Networks; Mike Maas, CEO, AMI Entertainment; John Partilla, CEO, Screenvision; Burr Smith, Chairman & CEO, BroadSign; and Andreas Soupliotis, CEO, Hivestack. […]
When designing content for display on a digital sign, typography is often overlooked. As inconsequential as it may seem, your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances. […]
Boohma OOH planning software will offer: Location-based research with the country's largest OOH catalog (500,000+ units) from 350 vendors on an intuitive map-based interface; Audience insights built on behavioral and attitudinal data for more specific targeting; Amplified intelligence using an innovative AI-powered recommendation engine — the first in the OOH industry; Smart planning at scale to quickly craft tailored plans for each location across multiple markets; Result measurement based on combining software targeting and data sciences. […]
The New York Metropolitan Transportation Authority ("MTA") has awarded OUTFRONT Media the advertising and communications concession agreements for subway, commuter rail and buses, as well as billboards. […]
The End of Days It has been a troubled few years for retailers, and whispered warnings from inside the industry have become impossible to ignore. Indeed, the Atlantic has declared “The Great Retail Apocalypse of 2017”, while Forbes asked mournfully whether brick-and-mortar is “Obsolete”. Demands for disruption and innovation have reached fever pitch. […]
Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella that, in a New Zealand and Australian advertising first, uses facial mapping technology to determine their mood and personalises creative to match. […]
Chris Riegel at his King’s Landing offices. Dayton, OH-based STRATACACHE has fully acquired an interesting Finnish startup called Walkbase that generates in-store analytics on shopper characteristics and patterns. […]
"Data analytics holds the key to optimizing digital out-of-home (DOOH) ad campaigns, and Neustar is at the forefront of providing such insights and knowledge," said Barry Frey, President & CEO of DPAA. "We welcome Neustar as a member and look forward to working with them to grow the DOOH industry. […]
Digital signage has become the future of retail signage. Big name brands everywhere have begun using digital signage in stores nationwide to display information such as promotional material, product pricing and videos. But for the dozens of uses digital signage has, most retailers are still wondering: is digital signage worth the cost? […]
Location-based advertising is most effective when the data used is both accurate and precise. But important differences lie between the two and using one without the other can mean the difference between talking to the masses rather than the individual. […]
The customer can receive updates on wait times and appointment details through push notifications on their phone and IoT-enabled digital signage throughout the branch. […]