The Drum: Marrying accurate and precise location data for a powerful duo
Location-based advertising is most effective when the data used is both accurate and precise. But important differences lie between the two and using one without the other can mean the difference between talking to the masses rather than the individual. […]
thedrum.com
Wed, Sep 27, 2017 at 7:18 AM
Wed, Sep 27, 2017 at 7:18 AM