PPDS has added entry-level, on-premise CMS capabilities to update and manage content on its Philips B-Line series of 4K Business TVs – enabling users ... […]
Goddard said the out-of-home sector has “responded well to these challenges”, maintaining its global market share while leaning into new opportunities afforded by new technology. “Digital has opened up new opportunities for the medium across the world,” he said. “There is now virtually nothing we can’t do with increasingly three-dimensional screens. […]
If you are into projection mapping and going to Barcelona for ISE, you might want to put this free public show on your schedule ... […]
LG Electronics (LG) CEO, William Cho. High-growth and high-profit core businesses will also see larger investment in 2024. These include B2B businesses, such as vehicle components, HVAC, built-in appliances and digital signage, as well as the webOS platform business. […]
This is a nice tribute and legacy for a well-known and much-loved pro AV industry veteran who passed away early and unexpectedly last year: ... […]
SAN FRANCISCO, January 16, 2024 - PRN, a STRATACACHE company, has partnered with Place Exchange, an SSP for programmatic out-of-home (OOH) media, to enable PRN’s many retail clients to take advantage of mutually acceptable programmatic brand advertising incremental to PRN’s direct advertising sales services. […]
The long-running digital signage software platform Scala has been focused in recent years on retail as its main vertical – and that’s even more ... […]
By: Jeff Gunderman, Founder, DOOH Academy. To understand it fully we need to first look at how digital out of home functioned prior to ad serving and even prior to programmatic. To download the guide, just click on the headline. […]
An out-of-home exec needs to keep track of inflation for three reasons. Inflation tells you how fast to increase ad rates to avoid having your margins squeezed. Inflation is currently 3.4%. […]
The deal bolsters Cineplex Media's out of home shopping network to 89 premium shopping destinations across the country, including nine of the top ten busiest malls in Canada. TORONTO, Jan. […]
This is not digital signage, and more an alternative to the big LED visuals that have been schemed into newly-built experiential environments in the ... […]
One of the ongoing challenges of selling big LED video displays into corporate and private spaces is coming up with a plan that not ... […]
There has been a hell of a lot of hype and discussion around retail media networks, but also quite a bit of skepticism about ... […]
Timed to NRF’s Big Show taking place in NYC, the IAB has released its first retail media report of 2024 – focusing on the value of in-store retail media. Per the report, “With most retail transactions still occurring physically, there is a growing recognition of the potential in bridging digital advertising with in-person shopping experiences” using “digital signage. […]
Deal unlocks OOH media infrastructure firm’s European expansion amid surging digitisation. London, 15 January 2024 Wildstone, the owner of outdoor media infrastructure across the UK and Europe, has completed a landmark £350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers. […]
