Editors’ Picks

How DOOH network operator AdSpace uses data to target shoppers in malls (Media Village)

Advertising on our screens is similar to re-targeting or intender cookie pools online. In the digital world, every advertiser is competing for the consumer who has been to their website or shown a behavior that indicates purchase intent, because that visitor is more likely to purchase. So, too, are visitors to a mall indicating their purchasing intent. […]

mediavillage.com
Sun, Sep 24, 2017 at 6:17 PM

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The Independent: Clear Channel Outdoor expands DOOH network in Northern Ireland

Clear Channel Northern Ireland has retained the Translink contract for the management of the bus shelter estate in Northern Ireland. As part of this contract, Clear Channel Northern Ireland will launch Adshel Live - a network of 70 digital screens. Clear Channel will maintain and sell advertising across 1,400 bus shelters in Northern Ireland. […]

independent.ie
Sun, Sep 24, 2017 at 5:26 PM

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The fragmentation of audiences is affecting every media type, except OOH (MAGNA Global)

MAGNA forecasts US media owners net advertising revenues (NAR) to grow by +3.6% this year (excluding the impact of cyclical events – Political & Olympics) to reach $185 billion, a new all-time high. This is in line with our previous forecast (June: +3.4%). […]

magnaglobal.com
Sun, Sep 24, 2017 at 5:17 PM

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OOH Buyers and Sellers Outline Vision for the Future (Billboard Insider)

A new industry task force held its inaugural meeting last week as both buyers and sellers met to discuss ways to improve the overall OOH business. The new-standing committee is a cooperative venture between OAAA and 4A’s, the trade group representing advertising agencies. […]

billboardinsider.com
Sun, Sep 24, 2017 at 4:58 PM

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The Tech Takeover of Advertising in One Chart (Visual Capitalist)

Make no mistake – both Alphabet and Facebook are media companies that get their money from one source. Advertising makes up the vast majority of their business, and they’ve both become very good at it. […]

visualcapitalist.com
Sun, Sep 24, 2017 at 4:52 PM

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DOOH ad tech provider Arrow powers major networks behind the scenes

Arrow systems can be seen in Levi Stadium, Times Square, Orlando Airport, Target stores, Six Flags, Cosmopolitan Hotel LV and many more. In addition to media players, Arrow offers commercial displays both framed and unframed to be used in kiosk, video wall and outdoor environments. […]

digitalsignageadvertising.wordpress.com
Fri, Sep 22, 2017 at 6:59 PM

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16:9: Digital Screens Replace Paper Tags At Cafe Food Stations

Haven’t seen this before … displays fixed above the food guards that you’ll find in cafeterias and buffets all over the place. New partnership between Denver-based school menu-maker Nutrislice and BSI Industries, who I can’t quite sort out from a bunch of BSIs that come up on Google. […]

sixteen-nine.net
Fri, Sep 22, 2017 at 2:01 PM

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16:9: Keywest Technology Debuts Swiss Army Knife Media Player

Software and solutions companies are always pushing out news of platform updates, but it’s not that often I see one of these companies talking about new hardware they’ve put together. […]

sixteen-nine.net
Fri, Sep 22, 2017 at 1:21 PM

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Clear Channel Outdoor donates ad space to FBI for a digital billboard campaign against human trafficking in Las Vegas (The Wichita Eagle)

The FBI in Las Vegas is teaming with an advertising company donating billboard space to fight human trafficking in a state where brothels are legal in rural counties, but prostitution is illegal in cities such as Las Vegas and Reno, officials said Thursday. […]

Thu, Sep 21, 2017 at 10:32 PM

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MediaPost: Havas Media Imports Its Global OOH Unit To The U.S.

Havas Media has unveiled its out-of-home division Adcity in the U.S., following its rollout in Europe, Asia and Latin America. Media and OOH advertising veteran Alissa Ananieva has been tapped to run the U.S. operation as director. […]

mediapost.com
Thu, Sep 21, 2017 at 4:08 PM

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Technology changes the way OOH is created, planned and bought (Measurence)

OOH is moving services and products. Recognizing the power of OOH, technology and digital continues to invest heavily in OOH with the likes of Amazon, Android, Apple, AT&T, Barracuda, Casper, Comcast, Cox Communications, Dell, Facebook, Google, Hulu, Lyft, Metro PCS, Microsoft, Netflix, Samsung, Snapchat, Sprint, Spotify, T-Mobile, Twitter, Uber, US Cellular, Verizon, Yahoo, and YouTube. […]

measurence.com
Thu, Sep 21, 2017 at 4:04 PM

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OOH is the most effective medium in driving online activity (JCDecaux)

The Nielsen study reveals that the medium delivers four times more online activity per ad dollar spent than TV, radio and print. Despite accounting for only 7% of advertising spend in the US, OOH generates 26% of the gross search activations initiated by all offline media (TV, Radio, Print and OOH). […]

jcdecaux.com
Thu, Sep 21, 2017 at 3:58 PM

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16:9: NEC Beefs Up Open Pluggable PC Line-Up For Digital Signage Displays, Projectors

NEC Display Solutions has beefed up its line of Open Pluggable Specification (OPS) compliant computers that plug into the backs of displays and offer a Windows-based alternative to the increasing numbers of smart system on chip displays being sold in the digital signage market. The OPS computers now all include 64-bit Windows 10 Pro and get as powerful as Intel i7 Skylake Quad Cores. […]

sixteen-nine.net
Thu, Sep 21, 2017 at 12:58 PM

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Miami Herald: Smart billboards detect your car and display ads tailored to you

Roadside cameras will read license plates, and powerful computers will make snap judgments based on likely home address, age, race and income level to pitch products or services through the billboards. Once ads flash up on roadside digital screens, the sales pitch may not stop. Any mobile phones in a passing vehicle may light up with a reinforcing message linked to the ad. […]

miamiherald.com
Wed, Sep 20, 2017 at 7:15 PM

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Outfront Media Launches Out-of-Home Analytical Platform in Canada (Nasdaq)

The platform offers compiled data of the audience passing directionally by Outfront's digital billboards located in primal Canadian markets. The platform also counts hourly impression numbers for the billboards, and provides the percentage of repeat and unique impressions. As such, this will enable advertisers to decide the effectiveness of the advertisements. […]

nasdaq.com
Wed, Sep 20, 2017 at 7:08 PM

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