Editors’ Picks

DPAA’s Video Everywhere Summit updated schedule and speaker line up November 1, The Roosevelt Hotel, New York

7:30 am - Registration & Breakfast; In the Intel Hall of Data and innovation exhibit area; 9:00 am Welcome to the DPAA Video Everywhere Summit; Barry Frey, CEO, DPAA; Cat Greenleaf, Host, Talk Stoop. 9:30 am Advertising, Technology, and Politics: Where’s the Line? Kathleen Hall, Corp. […]

videoeverywheresummit.com
Sun, Oct 8, 2017 at 9:46 PM

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DOOH ad operator Adshel and Roy Morgan Research partner for geolocation audience targeting (Campaign Brief)

"Connecting AdShel's geo-digital psychographic segmentation capabilities with Roy Morgan's extensive data on how Australians work, live and shop in their day-to-day lives allows partner clients to lift the effectiveness of advertising strategies and marketing campaigns, not only to the people who live in an area, but also the attractive consumers who are frequent visitors. […]

campaignbrief.com
Sun, Oct 8, 2017 at 9:22 PM

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Reflect’s DOOH tech platform powers 350 thousand digital displays in retail, entertainment and hospitality venues

Reflect has worked with some leading brands including Best Buy, Buffalo Wild Wings, Levi’s and Verizon Wireless, to name just a few. Can you share a brief case study with us as an example of what you do for these brands? We work with our clients to develop a strategy. […]

digitalsignageadvertising.wordpress.com
Sun, Oct 8, 2017 at 7:39 AM

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OOH advertising regulatory roundup – October 6 (Billboard Insider)

Adams Outdoor Advertising is appealing a decision by Madison officials to deny a request to modify 22 billboards. The City’s Urban Design Commission will review the appeals on Oct 11. Adams seeks to increase the billboard heights or install digital displays. […]

billboardinsider.com
Sat, Oct 7, 2017 at 10:52 PM

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16:9: Video: 360 Degree Virtual Real Estate Tours Run Off A Chromebit

I know very, very little about the inner workings of media players and things like graphic cards, but what I do know is that I have seen enough interactive virtual tours on different devices to know they’re often choppy and sluggish. They’re smooth, usually, when there’s a PC with a dedicated graphics card driving things. […]

sixteen-nine.net
Fri, Oct 6, 2017 at 2:48 PM

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WCRS and Leo Burnett top Ocean’s 8th digital OOH creative competition (Campaign)

WCRS and Leo Burnett have taken the top prizes in Ocean Outdoor's digital creative competition, in partnership with Campaign, with concepts for Sky Ocean Rescue and The British Dyslexia Association. […]

static.campaignlive.co.uk
Fri, Oct 6, 2017 at 12:53 PM

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8 OOH Advertising Stats You Need To Know (Air Outdoor)

5. OOH Ads Are Capable of Driving a 38% Increase in Mobile Engagements with Brands If we drill deeper into this, we also begin to see that OOH is particularly adept at driving mobile engagement for brands. […]

airoutdoor.co.uk
Fri, Oct 6, 2017 at 7:56 AM

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Digital Signage Federation hosts Coffee and Controversy event in NYC October 31, 2017

Coffee and Controversy is the Digital Signage Federation’s annual event during New York City Digital Signage Week. A breakfast is served and is immediately followed by Coffee and Controversy, a panel-led interactive discussion, about topics of interest in the digital signage community. […]

Thu, Oct 5, 2017 at 8:57 PM

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Can ‘attract screens’ lure in customers? (DSToday)

An attract screen is content that is played prior to customer interaction. For example, a retail interactive display that provides information about the store might offer an attract screen that showcases a key promotion or a branded message. […]

digitalsignagetoday.com
Thu, Oct 5, 2017 at 8:44 PM

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How to prepare your digital billboards for a storm (Billboard Insider)

Prior to the storm, keep power on in order to run public service announcements. Power off the digital billboard at main panel or using Smartlink prior to the storm. A storm caused power outage and the resulting surge when power comes back can damage the boards electronic components. […]

billboardinsider.com
Thu, Oct 5, 2017 at 8:38 PM

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A recap of Advertising Week 2017 by Grand Visual

Outdoor Solutions: During the session, When Programmatic Buying Gets Placement Right, Nathan Eide, Director, Media Technology & Innovation, FRWD, shared his experience with programmatic digital OOH for one of their biggest clients; a top national retailer. […]

grandvisual.com
Thu, Oct 5, 2017 at 8:34 PM

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16:9: Samsung’s Display Roadmap Adds More LED, More UHD, Ends Small And Square Screens

Marco Nalli of Samsung invited a bunch of people in architectural/design/consulting up to the company’s Canadian head office in suburban Toronto on Wednesday for a bit of a lunch and learn, to talk about current digital signage product and the North America product roadmap. […]

sixteen-nine.net
Thu, Oct 5, 2017 at 5:18 PM

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AdWeek: Las Vegas Is Helping the City Heal With Two Perfect Lines of OOH Ad Copy

The ads are all over town, from digital billboards at the airport to the famous marquee displays outside the major hotels and casinos. Two lines of white copy on a black background: We’ve been there for you during the good times. Thank you for being there for us now. […]

adweek.com
Thu, Oct 5, 2017 at 7:54 AM

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The evolution of OOH ad tech and examples of best DOOH campaigns (MartechAdvisor)

With tech, OOH is fully prepped to provide what other forms of advertising already promise –personalization. Whatever be the market, demography, and clientele, modern-day OOH or DOOH doesn’t operate on the ‘one-for-all’ mode anymore. With advancements in the art and science of pixels, every year an array of new screens come alive. […]

martechadvisor.com
Thu, Oct 5, 2017 at 7:03 AM

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JCDecaux launches DOOH brand charter as UK OOH market reaches 50% digital (Campaign)

JCDecaux has launched a digital out-of-home brand charter to ensure trust and accountability in outdoor advertising as the UK market reaches a "tipping point". Verification will be audited by PwC and the charter will form the automated trading standards to which JCDecaux will adhere. […]

campaignlive.co.uk
Wed, Oct 4, 2017 at 6:13 PM

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