You have to deal with the extra logistics of integrating and maintaining the screens, not to mention developing interactive content. You have to consider how much it's going to cost you vs. a traditional display. […]
Via Display Daily OLED displays have tended to generate a couple of uniform reactions from onlookers:1) they look amazing and 2) they’re amazingly expensive. The latter is changing, according to research firm IHS Markit, which says the manufacturing cost gap between OLED displays and LCD displays is closing. […]
Mr. Barclay David Nettlefold, CEO, MD & Director. Total Annual Compensation: A$787.3K. Mr. […]
Chief Digital Officer of Group M Worldwide: What’s driving brands to digital out of home? Increasingly advertisers are looking to join up campaigns across locations and devices. You would expect the fastest growth path of any media to be the addressable path. […]
The tax reform plan released November 2 did not touch deductibility of advertising, a first-round victory for advertisers. “Great news,” said Dan Jaffe of the Association of National Advertisers (ANA). The proposal, which starts in the US House, would lower corporate rates from 35 to 20 percent, and also reduce individual rates except for high-earners. […]
Primesight says it will be taking over the contracts for Glasgow and Aberdeen Airports from JCDecaux from January 1, 2018 and Southampton Airport from Eye Airports on April 1, 2018. These wins are a significant addition to our existing portfolio of airports which include London Gatwick, London Stansted, Manchester, East Midlands and Bournemouth. […]
On Wednesday, March 28 at 8 a.m., Todd Hoffman, Senior Manager for In-store Digital Experiences at Staples and Bryan Meszaros, CEO and Founder of OpenEye Global will co-present a session that will explore what it takes to produce tech-enabled shopping experiences that are relevant to customer needs, as well as effective in producing an ROI for the brand. […]
Here’s a full video of the Sephora flagship that opened this summer in Barcelona. The entryway leading in to the escalator (or tube slide, if you feel like it) is all digital, and you can see some serious investment in creative. Very impressive. […]
Lots of digital signage CMS companies have software that will run on a consumer or commercial tablet, or smaller, special-purpose displays, but LA-based software shop MediaSignage may be the first to market its own home-brewed tablet for interactive applications. The company has started shipping MediaTouch, a 10-inch Android-based tablet that costs just $245 USD. […]
On Thursday morning, New York Digital Signage Week attendees from around the globe gathered in Tribeca at the DPAA International Forum to network and discuss the state of the digital outdoor industry. After mingling over coffee and pastries, DPAA president and CEO Barry Frey delivered an enlivened introduction to the 40-some attendees about the merits of cooperation. […]
“Digital out of home revenues are up 13% in 2017. Jack Meyers Report forecasts 12% growth for digital out of home in 2018.” – Barry Frey, CEO, DPAA “Today consumers tell us what they want with 3.5 billion searches a day…I want. […]
Chipmaker Qualcomm Inc and private equity firm JMC Capital Partners are looking to sell their stakes in a joint venture that operates more than 1,300 free WiFi kiosks fashioned from old phone booths around New York City, according to people familiar with the matter. […]
Your personal time is too valuable to sell digital signage as a box. At DSE 2018, Robert White and I will co-present on successfully selling digital signage as a value proposition and why it should be sold that way. […]
Accurately measuring ROI for digital signage is critical — both to justify the investment your business is making with a digital signage network and to make any adjustments to the deployment, content or other variables to maximize your network’s impact once it’s operational. […]
With 330 displays, not including single screens or its outward facing “culture wall,” Microsoft’s Flagship Retail Store in New York City keeps team members on their feet. The six-story facility is a multipurpose building which includes the obvious retail space, an entire floor dedicated to Dell products, a live gaming studio, and even a mixed reality demo space. […]