Editors’ Picks

Virgin Media launches takeover DOOH campaign at major shopping centres in Dublin (Adworld)

The campaign is planned by OMD and PML, with creative from Publicis, unfolding across prominent Dublin shopping destinations including Dundrum, Swords Pavilions, and Ilac Shopping Centres. Encompassing a mix of classic and digital formats including mall digital, DXScreens and vinyl wrapped surfaces, the campaign is captivating shoppers at every touchpoint. […]

adworld.ie
Sun, Mar 3, 2024 at 11:02 AM

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US digital billboard manufacturer Daktronics reports a profitable quarter (Billboard Insider)

Revenue declined, but Daktronics was profitable during the 3rd quarter of fiscal 2024 (3 months ended January 27, 2024). Here are the results of the Daktronics 3Q FY 24 earnings release, Daktronics 3Q 24 earnings deck and investor call. […]

billboardinsider.com
Fri, Mar 1, 2024 at 3:48 PM

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Laqshya Media Group wins exclusive advertising contract for Noida International Airport (Exchange4Media)

Noida International Airport (NIA) has granted Laqshya Media Group the exclusive advertising contract. Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats. […]

exchange4media.com
Fri, Mar 1, 2024 at 10:56 AM

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OOH Ad Sales Tip: Qualify Hard, Close Easy (Billboard Insider)

Lisa & Dan Nausley. One of our most famous tools for clarifying the emotional impact of those costs is known as the Pain Funnel. It’s a powerful series of questions that is designed to allow the prospect to self-discover not just what is happening but why it is happening and most importantly, how does that issue affect the bottom line. […]

billboardinsider.com
Fri, Mar 1, 2024 at 10:11 AM

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Lamar is benefitting from investment in Vistar Media (Billboard Insider)

In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Lamar also has a seat on the Vistar Media board. In addition to investment returns, Lamar generated $12 million in ad revenue in 2023 by connecting to the Vistar Media platform. […]

billboardinsider.com
Fri, Mar 1, 2024 at 12:17 AM

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Recorded panel sessions from Broadsign’s Customer Summit in Barcelona

Check out one of the day's highlights from Judita Jersovaite, Global Head of DOOH Solutions at GroupM. In her session, "Omnichannel: Claiming the Lion's Share," she shared her agency's perspective on integrating #OOH in client buys in her talk. It's definitely worth a watch. […]

broadsign.com · Promoted content
Fri, Mar 1, 2024 at 12:10 AM

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Top 5 Trends In Digital Signage To Watch In 2024

Guest Post: Julián Arcila, Product Marketing Manager, Arrow Electronics. […]

sixteen-nine.net
Fri, Mar 1, 2024 at 12:10 AM

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UM’s campaign Guinness Brewery of Meteorology is the winner of JCDecaux’s inaugural Programmatic DOOH Campaign of the Year award

The campaign delivered winning results for increased sales and growth in brand association including a three-point growth in salience and a 17 per cent increase in brand power. Additionally, the campaign led to a 13 per cent increase in consumption year-on-year, and an 18 per cent boost in revenue during key winter months. […]

bandt.com.au
Thu, Feb 29, 2024 at 12:08 PM

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UberEATS OOH campaign wins the Grand Prix of OMA’s 2023 Creative Collection competition in Australia (BandT)

The Grand Prix winner was chosen from 20 campaigns— all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 135 campaigns were submitted for judging in 2023. “UberEATS took home the grand prix prize for 2023 because of its iconic branding! […]

bandt.com.au
Thu, Feb 29, 2024 at 12:04 PM

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In-store digital signage and retail media: a panel discussion from the Digital Signage Summit at ISE (Invidis)

From online to in-store: how can the success of retail media be replicated? Find out more in this panel discussion from DSS ISE 2024 with Florian Rotberg from invidis, Jan Reiners from OoH platform market leader Broadsign, and Iman Nahvi from analytics specialist Advertima. How can the success of online retail media be transferred to in-store retail media? […]

invidis.com
Thu, Feb 29, 2024 at 12:02 PM

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The Digital Signage Hardware Buyer’s Guide (DSToday)

by Daniel Brown — Editor, Networld Media Group. When choosing your digital signage, the sheer volume of hardware options can be overwhelming. The variety of LED or projection displays, combined with the variety of player options (system on a chip and cloud-based or media players?) can make it hard to select the right digital signage hardware for your job. […]

digitalsignagetoday.com
Thu, Feb 29, 2024 at 11:37 AM

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Billboard real estate: Eminent domain is the power of the government to take private property for public use (Billboard Insider)

Paul Wright, CEO, SignValue. Eminent domain, the power of the government to take private property for public use, can be a formidable force, particularly for billboard owners. When that condemnation letter arrives, it’s not just a piece of paper; it’s a harbinger of potential disruption to your business, your advertiser’s plans and both of your investments. […]

billboardinsider.com
Thu, Feb 29, 2024 at 11:27 AM

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Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics

Moving Walls collaborated with Hola Media Group to provide data-driven verification and post-campaign reporting for their DOOH (Digital Out-of-Home) advertising campaign, offering insights for improved optimization during the campaign. […]

movingwalls.com
Thu, Feb 29, 2024 at 12:13 AM

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The CEO of the firm behind the Times Square New Year countdown and brand LED takeovers shows us a “reverse of deepfake” involving Leonardo DiCaprio (AVInteractive)

Interview with Rafale Chang. Tiger Party is a company that is best known for managing the New Year's Eve countdown across a panoply of LED screens in Times Square, New York. The company has been running high-profile, creative Digital Out of Home campaigns for leading brands in the square for 15 years. […]

avinteractive.com
Thu, Feb 29, 2024 at 12:11 AM

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Whether Or Not Wendys Is Really Considering Surge Pricing, The Implications Are Good For QSR-Focused Digital Signage Tech (16:9)

I was re-animating myself with coffee this morning, and watching the news, when a report came on about how Wendy’s is planning to introduce ... […]

sixteen-nine.net
Wed, Feb 28, 2024 at 5:01 PM

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