Editors’ Picks

UBS reduces recommendation for JCDecaux stock from ‘buy’ to ‘neutral’ due to concerns about business in China (MarketScreener)

In a study devoted to the European media sector, the Swiss bank justifies its decision with the disappointing economic indicators recently published in China and Europe. In view of this deteriorated outlook, the Swiss bank explains that it perceives a 'more balanced' risk/reward profile for the world's number one outdoor advertising company. […]

marketscreener.com
Mon, Jan 22 at 5:17 PM

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Samsung, Chevron Testing AI-Driven Virtual Advisor For Buying Wine … At A C-Store??? (16:9)

Buying wine at a convenience store strikes me as the kind of thing semi-desperate, had-a-bad-day people do when regular options like grocery or liquor ... […]

sixteen-nine.net
Mon, Jan 22 at 11:55 AM

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Barcelona Host Venue For ISE Switches On 193 Sq. Meter LED For Glass Entryway Curtain Wall (16:9)

Via Invidis … Just a week out now from ISE and, of particular focus for me, the Sixteen:Nine digital signage networking mixer. It is ... […]

sixteen-nine.net
Mon, Jan 22 at 9:35 AM

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Nervous About Migrating Your Digital Signage Network To A New Platform? Here’s How To Make It Painless (16:9)

Guest Post: Christian Armstrong, Spectrio Switching digital signage management software can solve ongoing problems and  better meet the needs of end-users, but a successful, ... […]

sixteen-nine.net · Promoted content
Mon, Jan 22 at 6:57 AM

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Limitations of performance marketing compell even giants like Google and Meta to resort to the branding power of OOH (D/OOH report on LinkedIn)

Jesper Albansson CMO Ocean Outdoor Nordics interviewed Les Binet, Group Head of Effectiveness at adam&eve DDB. “Companies like Google and Amazon have spent 20 years building up long runs of performance data, and they’re the ones who are now piling back into traditional ad media like TV and outdoor. The rest of the marketing community should take note. […]

linkedin.com
Mon, Jan 22 at 12:11 AM

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Samsung launches a digital signage pilot at three Chevron ExtraMile stations in the US (Samsung News)

The pilot at Chevron ExtraMile stations in San Diego, Millbrae, Calif. and Vancouver, Wash. will combine the visual impact of 4K UHD Samsung Smart Signage Displays with a data-driven content strategy to attract in-store shoppers. […]

news.samsung.com
Mon, Jan 22 at 12:10 AM

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Dos and don’ts of political OOH advertising (Billboard Insider)

OAAA EVP Michael Hershey. Every election cycle is setting new records for political advertising, and 2024 is expected to follow that trend. Analysts project that over $10B will be spent this year. […]

billboardinsider.com
Fri, Jan 19 at 1:42 PM

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Introducing OAAA’s new VP of Marketing: Olivia Oshry

As of this week, the OAAA has welcomed Olivia Oshry, formerly of Flowcode and AOL, as their new Vice President of Marketing, reporting into EVP & Chief Marketing Officer, Julie Thompson. […]

OAAA
Fri, Jan 19 at 1:41 PM

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OOH ad sales tip: How to avoid boredom, turn off and paralysis in your sales conversation (Billboard Insider)

Lisa & Dan Nausley. Telling can be mundane. The reality is, prospective advertisers often find themselves uninterested in a lengthy discourse about your company, the intricacies of outdoor advertising, and what makes it unique. […]

billboardinsider.com
Fri, Jan 19 at 1:37 PM

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How OOH ad operator startup Trailhead Media acquired 40 companies in 39 months (Billboard Insider)

By Jessica Silva, Screenverse. From its humble beginnings in July 2020 with no employees and no assets, Trailhead Media has skyrocketed to prominence, acquiring a staggering 40 companies in just 39 months. Murrow emphasized the company’s digital focus from the outset, noting that their first acquisition comprised 63 digitals and only about 35 statics. […]

billboardinsider.com
Fri, Jan 19 at 1:30 PM

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“If I Had A Hammer”: What My Grandfather’s Hammer Taught Me About Billboards (EMC Outdoor)

by Matthew Noll. I have a hammer that belonged to my grandfather. (Wait… I thought this blog was about outdoor advertising?) It is – don’t worry – I’ll get to that in a minute. […]

emcoutdoor.com
Fri, Jan 19 at 10:36 AM

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Wildly Ambitious Plan Makes Saudi Stadium One Big Experiential Display (16:9)

We’ve seen ambitious sports and entertainment stadiums go up in recent years that made LED displays – like halos in Atlanta and LA – ... […]

sixteen-nine.net
Fri, Jan 19 at 10:16 AM

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DOOH network operator 75Media acquires 81 digital panels from iQ OOH (75Media)

75Media has incorporated iQ’s 81 digital panels into its own portfolio and all of its employees, including iQ founders Tim de Monte and David Peters, will transition into the newly expanded organisation. iQ was founded in 2021, by De Monte and Peters, both former directors at Global. […]

75media.co.uk
Fri, Jan 19 at 4:00 AM

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CEO of DOOH ad tech consultancy Tiger Party to present at ISE 2024 in Barcelona

Rafale Chang is CEO of Tiger Party – the company widely known for synchronizing the New Year’s Eve Ball Drop countdown in Times Square. However, the Ball Drop countdown is only a small part of what the company does. […]

Tiger Party · Promoted content
Fri, Jan 19 at 12:17 AM

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How governments use digital signage and video walls (Samsung for Business)

1. Command centers Large video walls give everyone from the police to public utility operators a full view of critical operations. […]

insights.samsung.com · Promoted content
Fri, Jan 19 at 12:10 AM

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