On Wednesday, March 28 at 4 p.m., Jim Nista, CEO of Insteo, will present a session that will cover the techniques and software for creating amazing content. […]
High-impact LED scoreboards and replay screens are now as common as hot dog stands in sports venues, but digital signage technology is finding its way into other parts of sports venues to enhance customer experiences and both inform and excite athletes. […]
In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps. Perhaps most significant is the introduction of artificial intelligence (AI) into digital signage networks. […]
Wayfinding and place-making are both approaches which can help develop the psychic narrative of a destination – giving visitors a sense of meaning and ownership over a given geographical area. […]
Those monitoring the news coming out of agencies can’t have failed to notice the series of announcements on out-of-home (OOH) from Dentsu Aegis Network (DAN) agencies recently. […]
Printed advertising on bus shelters, kiosks and other street furniture in Sydney may be disappearing, as the council calls for new digital street furniture to replace its existing inventory. […]
As the form-factor of technology changes, evolves and miniaturizes, so does our relationship with it, writes Kinetic's Rosh Singh. What does OOH look like when AR is ubiquitous, and what can marketers do in a world where sensors are woven into the materials around us? […]
JCDecaux SA's Mexican subsidiary, JCDecaux Out Of Home Mexico, S.A. de C.V., a joint venture with América Móvil, has been selected for the design, installation, management, maintenance and advertising operation of the 125 bus shelters Line 7 of Metrobús, the Bus Rapid Transit system in Mexico City. […]
iHeart Media is exploring a sale of a large part of its stake in Clear Channel Outdoor in order to raise capital and buy more time before a looming bankruptcy. There were a number of news outlets reporting but Insider pulled most of their information from the San Antonio Express News. […]
New sign construction presents an opportunity for fraud. Last week out of home executives Don MacCord and Shannon Doyle were arrested and charged with defrauding Digi Outdoor Media investors out of $2.3 million. Here’s how MacCord and Doyle alledgedly ran the scam. […]
Ben, you are one of the most elusive, least public Agency leaders of the OOH planning and buying shops. Why the low profile? Is there a contradiction we are not aware of? BBillups: Elusive? […]
STRATACACHE and its subsidiary PRN have acquired iDKLIC, a Belgian digital marketing and signage provider that does ad-based in-pharmacy digital health and wellness networks. The company has about 1,250 sites right now but STRATACACHE CEO Chris Riegel says the plan is more than 10X of that – 15,000 sites – by the end of 2019. […]
Nick Prigioniero, the longtime head of a company that started as EK3 and became Cineplex Digital Media through acquisition, is stepping down in April. […]
Austin has the largest urban bat population of any city in the country. Austin is the most populous city in the country without a sports team. This week’s Geopath Market Spotlight focuses on the Austin DMA. […]
The Digital Signage Federation (aka DSF) has announced who won seats on the 2018 board of directors, as well as who’s on the executive for next year. […]