Editors’ Picks

Reuters: OOH ad operator JCDecaux beats expectations for third-quarter growth

French outdoor advertising company JCDecaux expects organic growth to slow slightly in the fourth quarter, it said on Tuesday after an improving performance in China helped it beat its expectations for third-quarter growth. The company said it is targeting fourth-quarter adjusted organic revenue growth of about 4.5 percent. […]

reuters.com
Tue, Nov 7, 2017 at 11:14 PM

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Wrapping up New York Digital Signage Week 2017 (AVNation)

It was our most ambitious plan for New York Digital Signage Week to date; five days, three live shows, and a host of events up and down Manhattan. And it was worth it. Live from Times Square Our third trip bringing you digital signage from Times Square live from the Daktronics office. […]

Tue, Nov 7, 2017 at 10:49 PM

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The evolution of digital signage content (ICXA)

Here are some approaches a signage content developer can take to stay ahead of the curve. Speak multiple languages. While many of the leading signage design software providers and management systems are efficient in the styling and creation of static signage, they are frequently behind the curve when it comes to interactivity. […]

Tue, Nov 7, 2017 at 10:43 PM

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16:9: Report From LED Land

Doing the drinking from a fire-hose thing in my LED learning trip to Taiwan and Asia. This a stack of reels of teeny LED packages – microscopic diodes mounted and sealed in cubes with lenses. The reels, with something like 3,000 diodes on them – are  loaded into a robotic machine the size of a fridge that then places them on a circuit board at blinding speed. […]

sixteen-nine.net
Tue, Nov 7, 2017 at 3:36 PM

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JCDecaux: Q3 2017 financial results (Globe News Wire)

Third quarter 2017 adjusted revenue up +2.4% to €812.0m. […]

globenewswire.com
Tue, Nov 7, 2017 at 7:11 AM

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How to build effective digital signage in stadiums (Maler)

There are four key characteristics of a stadium digital signage system that follow this approach: it is tailor-made and customized for that particular stadium; it is implemented in a highly targeted manner across all zones of the stadium; it is dynamic and responds in real-time; and, it can be controlled centrally. […]

malerdso.com
Tue, Nov 7, 2017 at 5:54 AM

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RMG Networks’ (RMGN) CEO Bob Michelson on Q3 2017 Results – Earnings Call Transcript

Of course, I am disappointed with these financial results. However, this disappointment is more than made up with the positive positioning in progress the company has made in Q3 in regards to delivering products, people and solutions that are positioned us to produce a long term robust future for our company. […]

seekingalpha.com
Tue, Nov 7, 2017 at 5:22 AM

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Marijuana companies weigh billboard advertising’s ROI (Marijuana Business Daily)

For every $1 spent on “outside of home” advertising, about $5.97 in sales are generated, OAAA says. Lathrop’s experience with Cannabis City contradicts that claim. When he bought the building in which he planned to open Cannabis City in 2014, it was “ugly” and “dull,” Lathrop said, the kind of place that was easy for passers-by to miss. […]

mjbizdaily.com
Tue, Nov 7, 2017 at 5:07 AM

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Westfield deploys more than 220 Esprit Digital advertising pods in 17 US malls (AVInteractive)

Westfield in the US is in the process of replacing their traditional paper-based advertising furniture with a network of super-slim freestanding 75” LCD Pods in their 17 flagship malls. The first phase of the project includes 147 double-sided indoor units; 18 double-sided indoor tall units; three single-sided indoor units; one wall-mounted indoor unit; and 54 double-sided outdoor units. […]

avinteractive.com
Tue, Nov 7, 2017 at 5:01 AM

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Bermuda’s digital billboard campaign in the UK using vehicle recognition wins award (Royal Gazette)

Come to Bermuda: vehicle-recognition technology was used in Britain to target Bermuda Tourism Authority advertising at drivers of prestige cars. The billboards were linked to a technology that involved cameras equipped to recognise the registration plates of vehicles stationary at nearby traffic lights. […]

royalgazette.com
Tue, Nov 7, 2017 at 3:11 AM

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Tech Talk: How Will Augmented and Virtual Reality Affect OOH Advertising? (OAAA)

A near future exists in which users drive by billboards that are not physically there but digitally mapped to the geolocation, appearing in the field of view as if a real billboard. This will massively reduce capex on new billboards, eliminate landlords and all the real-estate obstacles, and allow for complete programmatic serving. Microsoft Hololens has experimented with this already. […]

thoughtleadership.oaaa.org
Tue, Nov 7, 2017 at 12:51 AM

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MediaPost: A recap of the DPAA’s VideoEverywhere Summit at New York Digital Signage Week

The event was standing-room-only, with attendees from brands, advertising, technology, the web, and Wall Street. The onstage presentations provided a clear update of current tech and trends, along with some timely and sometimes-controversial explorations of how tech, consumers and politics are finding themselves at odds. […]

mediapost.com
Tue, Nov 7, 2017 at 12:47 AM

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DOOH on Display at Digital Signage Week: a Recap by Stephen Freitas (OAAA)

Digital Signage Week has grown in prominence to become a premier annual event held each October in New York. OAAA was there last week to participate in the many sessions and social functions celebrating the growing influence and importance of digital display advertising. […]

specialreports.oaaa.org
Tue, Nov 7, 2017 at 12:41 AM

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Nancy Fletcher: Industry Wins Court Battle for Digital Billboards… But What Else Do I Get? (OAAA)

Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. […]

specialreports.oaaa.org
Tue, Nov 7, 2017 at 12:40 AM

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BroadSign’s software to power Elan Media’s DOOH network in Qatar’s most prominent malls

ELAN Media is Qatar’s leading digital out-of-home media operator. The contract with BroadSign also includes integration with Quividi’s audience and attention analytics, which enables ELAN Media to accurately measure audience in real-time, giving brands the opportunity to adapt their messaging based on audience demographics and data. […]

broadsign.com
Tue, Nov 7, 2017 at 12:38 AM

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