Wednesday, November 27, 2024

Editors’ Picks

Wednesday, January 24 Wed, Jan 24

Tuesday, January 23 Tue, Jan 23

Independent Billboard Operators’ co-op pitches its aggregated inventory database that makes it easier for advertisers to buy independently-owned OOH ad space (Billboard Insider)

Becky Smith, the IBO’s Enterprise Manager. The Speedway is just simply an inventory database…to…help make it easy for agencies to buy us. We collect and protect your inventory so we can bundle up bundle it up and sell it as one just like the big three. […]

billboardinsider.com
Tue, Jan 23 at 4:52 PM

Monday, January 22 Mon, Jan 22

IAB MENA publishes the first overview of the region’s programmatic DOOH market (IAB MENA)

The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding of the DOOH market in MENA. Following the launch of the Whitepaper in 2023, which included a perspective on the wider Digital OOH market, today we are launching the first MENA-focused Programmatic DOOH ecosystem landscape summary. […]

iabmena.com
Mon, Jan 22 at 5:34 PM

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