Editors’ Picks

Why is digital signage used more in Europe, Asia and Australia than in the US? (DSConnection)

Both Europe and Asia have embraced telecommunications much faster than we have in the U.S. They have an abundance of high speed broadband that puts most places in America to shame, and they have much more experience with that infrastructure than we do. This means that adding digital signage represents no problem, whereas in the U.S., we often struggle with issues of networking and bandwidth. […]

digitalsignageconnection.com
Mon, Dec 4, 2017 at 7:34 AM

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How mobile use is affecting out of home advertising (Infographics by EMC Outdoor)

We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesting stats on how the Mobile and Out of Home advertising worlds overlap and intertwine. […]

emcoutdoor.com
Sun, Dec 3, 2017 at 7:11 PM

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AdWorld: How Digital OOH Advertising Changes Consumer Expectations

The study found consumers now expect more from brand communications and these expectations extend to the Out-of-Home sector. “Digital Effect 2” explored how the choice of DOOH content format is vital in order to optimise communications. The market research firm Spark MR was commissioned by Exterion Media and PML Group to undertake the consumer aspect of the study. […]

adworld.ie
Sun, Dec 3, 2017 at 7:10 PM

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The Drum: Burger King UK to invest in hyper-personalised DOOH campaigns

Amid growing demands from brand marketers around viewability and how to drive consumer action, PwC has predicted that DOOH ads revenues will overtake traditional spend in 2020, growing at a rate of 15% a year for the next four years. Earlier this year, Burger King and its media agency Vizeum ran a series of dynamic ads across JCDecaux's London network. […]

thedrum.com
Sun, Dec 3, 2017 at 7:08 PM

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How to reach family decision makers via a combination of DOOH and mobile advertising (EMC Outdoor)

How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle You had me at buy one get one free… It’s an understatement to say my life has changed over the last decade.  I have gotten married, bought a house, had two babies, bought a bigger house and pretty much have been settling into the American dream since then.  I have also settled into a very desirable and marketable audience, the 30 something working mother and family decision maker. […]

emcoutdoor.com
Sun, Dec 3, 2017 at 7:07 PM

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How Daktronics built a 146′ wide curved digital billboard in Piccadilly Circus (Billboard Insider)

In October 2017 Daktronics completed the installation of a massive new curved digital billboard at London’s Piccadilly circus. The display is 17.6 meters high and 44.6 meters wide (that’s 57 feet by 146 feet). The sign curves around the corner of the building and can show a large piece of content or multiple sections of different content. […]

billboardinsider.com
Sun, Dec 3, 2017 at 7:07 PM

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oOh!media has doubled its large format digital billboards in 2017

oOh!media has now more than 260 digital billboards in Australian market. […]

oohmedia.com.au
Sun, Dec 3, 2017 at 7:01 PM

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AdWeek: Why Travel and Tourism Brands are Turning to Out of Home Advertising

Long popular for travel and tourist brands (think roadside billboards, bus shelters, mass transit ads), OOH is now leveraging sophisticated mobile location analytics to help travel brands—whether local or national—drive their business. New OOH advertising planning and measurement tools For years, OOH has been a highly desirable advertising medium for the travel industry. […]

adweek.com
Sat, Dec 2, 2017 at 9:05 PM

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Out of Home Scholarships and Research by FOARE (Billboard Insider)

Since 2001, FOARE has awarded over $400,000 in scholarships to 137 students, most of whom have direct connections to the OOH industry. […]

billboardinsider.com
Sat, Dec 2, 2017 at 8:55 PM

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AdWeek: How Spotify Makes Its Data-Driven Outdoor Ads, and Why They Work So Well

The ads work so well because music is such an emotional experience, and data about our listening habits, on the macro level, taps into our collective mood, said Spotify CMO Seth Farbman. […]

adweek.com
Fri, Dec 1, 2017 at 5:06 PM

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FBI Launches Digital Billboard Advertising Campaign Requesting Info About Killed Border Patrol Agent

EL PASO, TX — The FBI is launching a digital billboard campaign along Interstate 10 from Texas to California to publicize an award up to $45,000 for information leading to the resolution of the investigation into the death of U.S. Border Patrol Agent Rogelio Martinez and the injury of another U.S. Border Patrol agent that occurred on November 18, 2017 in Van Horn. […]

sanangelolive.com
Fri, Dec 1, 2017 at 5:04 PM

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Case Study: OOH campaign boosts OTC medicine considerations (Rapport)

Spontaneous ad awareness for the pharmaceutical brand increased by 7%. Those exposed to OOH were up to 17% more likely to be aware of the pharmaceutical brand’s advertising, and 14% more likely to be aware of an ad campaign for its nasal congestion product. […]

rapportww.com
Thu, Nov 30, 2017 at 5:51 PM

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AdAge: Spotify’s Data-Driven International OOH Campaign

Created by Spotify's in-house agency, the out of home campaign will run in seven U.S. cities ( New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations. As with last year, it will include some executions hyper-localized to different markets with mentions of artists popular there. […]

creativity-online.com
Thu, Nov 30, 2017 at 5:44 PM

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A close look at London’s new Piccadilly Lights billboard (AVInteractive)

A winning combination of LED innovation, rotating displays and recognition technology is allowing the iconic Piccadilly Lights to stand proud once again as one of London’s most famous advertising sites. […]

avinteractive.com
Thu, Nov 30, 2017 at 2:35 PM

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How to prevent billboard vandalism (Billboard Insider)

1. Post reward notices. 2. […]

billboardinsider.com
Thu, Nov 30, 2017 at 2:34 PM

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