Opportunities for OOH: shopping, work, and the daily commute. […]
Decking out a mall with digital signage can get shoppers through the doors and into the stores this holiday season. Not to mention, it’s an opportunity for malls to generate more revenue by working with brands to display interesting ads and promote season sales. […]
Volvo in Thailand has created a reference to Swedish god Thor in its latest campaign for its hybrid car, building an outdoor ad that was turned on by real lightening. […]
24 Hour Fitness recently turned to these OOH capabilities to raise brand awareness and drive customers to its San Francisco and Los Angeles locations – using enhanced accuracy and scale analytics against the OOH company’s inventory in these markets to anonymously identify mobile IDs exposed to their OOH campaign. […]
Out-of-Home will be the only other offline media channel to grow in 2018, alongside TV (+3% to $33 billion) while print ad sales will decrease by -11% to $54 billion and radio ad revenues will shrink by -2% to $28 billion. 1. Globally, media owners advertising revenues are projected to grow by +5.2% in 2018, to $535 billion. […]
The technophobe takes digital signage objection to the next level because their adversity is not necessarily based on well-founded fears, but a deeper rooted problem. Ironically, the cause of the problem lies with digital signage vendors. We are constantly plugging the benefits of digital signage, informing potential end-users how amazing it is and what it can do for them. […]
The sector is investing in the latest digital screen technology, with the iconic Piccadilly Lights in London recently renovated to replace the original patchwork of screens with a single state-of-the-art 4K LED digital screen that can react to external factors, such as the weather or temperature. […]
The functionalities of the nearly 10-foot-tall kiosks are both simple by design and user-friendly — making the Links inclusive for city dwellers from all demographics. The free services include high speed Wi-Fi, phone calls to anywhere in the nation, device charging via USB ports, a touch screen tablet for access to maps and directions, and a large 911 emergency call button. […]
Shamrock Capital (“Shamrock”) is a Los Angeles based media, entertainment and communication focused investment firm. Shamrock partners, Steve Royer and Andy Howard, will join the BC board. […]
On Wednesday, March 28 at 8 a.m., Matt Prohaska, CEO & Principal of Prohaska Consulting, will present a session that will demystify what is working and not working today in programmatic digital out-of-home. Attendees will hear from top buyers and sellers about their strategies, successes and challenges. […]
Spotted by a reader on Reddit … Somewhere in South Korea, there’s a bathroom that has mashed up IoT sensors and digital signage to create what amounts to a queue management system and dashboard for washrooms. […]
Not a real place. It irritates the hell out of me when I see another member of the trade press giving any attention to companies that are peddling crap research about this industry – quoting market analysts from these research factories in Pune, India who are pulling numbers out of their collective butts to forecast industry growth and value. […]
For 10 years the Ad Club of New York has held an annual OOH Day. The event’s 10th anniversary, OOH:NOW, was an impressive display of the innovative ways OOH has developed over the past decade. […]
General Secretary, Outdoor Advertisers Association of Nigeria, OAAN, Mr. Femi Ogala, claimed Lagos State government had engaged a foreign firm to handle all outdoor advertising services in the state. […]
Barneys New York has developed a reputation for doing Christmas/Hanukkah season shop window displays that are well outside the holiday norm, and the retailer appears to have really gone for it this year with trippy windows developed by a pair of artist brothers. The 2017 holiday collaboration, Haas for the Holidays, was developed by Simon and Nikolai Haas. […]