Editors’ Picks

How Geopath helps create a ‘smarter OOH marketplace’ (MarTechAdvisor)

To stay ahead of the curve, Kym Frank suggests: aim for better analytics and deeper consumer insights, and have a better understanding of OOH ad effectiveness. She sees streaming of live content and pairing OOH with digital and mobile advertising as the two big current trends. Kym is an expert in media and human insights with 20 years of experience in the industry. […]

martechadvisor.com
Thu, Dec 7, 2017 at 6:41 PM

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Canadian OOH ad operator Astral uses Hivestack’s tech to launch programmatic DOOH platform

The platform includes inventory across all major Canadian cities, real-time reporting, and attribution measurement capabilities. Using an exclusive self-serve platform, powered by Hivestack and fueled with real-time mobile location data, clients will be able to use audience targeting previously only attainable online. […]

bellmedia.ca
Thu, Dec 7, 2017 at 5:31 PM

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16:9: That Giant Coca-Cola Board In Times Square Has Stopped Shape-Shifting

My New York out of home industry friend spent about 15 minutes today in Times Square watching the monster 3D robotic Coca-Cola billboard, and reported back that it is still big, but it’s not robotic at all at the moment. The whole time he watched, no movements on the board. One LED module was out, and six others were intermittent. […]

sixteen-nine.net
Thu, Dec 7, 2017 at 3:46 PM

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Beijing is rapidly demolishing its own city, and 27,000 billboards are next (Business Insider)

Beijing is trying to beautify its skyline by demolishing 27,000 billboards, signs, and logos across the city. The removals ramped up in November, the same time mass evictions began across Beijing, which saw tens of thousands of locals — mostly "low-end population" migrants and workers — being kicked out of their homes and out of the city altogether. […]

businessinsider.com
Thu, Dec 7, 2017 at 7:37 AM

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Exterion launch #SPOTSHOOTSHARE competition to celebrate the introduction of its digital bus advertising (Pioneering OOH)

Exterion Media are launching a photography competition across Twitter and Instagram. Spot, shoot and share your own photos for a chance of winning the latest GoPro HERO6 – just in time for Christmas! How to Enter: Share your images on Twitter and Instagram by tagging @ExterionMediaUK and #SPOTSHOOTSHARE. […]

pioneeringooh.com
Thu, Dec 7, 2017 at 7:01 AM

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16:9: STRATACACHE Launches Q Division Retail Consultancy; Led By Manolo Almagro

STRATACACHE has quietly recruited, developed and launched a new retail technology consultancy called Q Division, led by one of the better known tech gurus and geeks in this business, Manolo Almagro. ALMAGRO The company has been up for at least a few weeks now, but was formally announced today. […]

sixteen-nine.net
Thu, Dec 7, 2017 at 7:00 AM

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Burger King is analysing its dynamic OOH campaign intended to increase store visits (Digiday)

The fast-food restaurant is wading through analytics for 30 different ads created by 360i and bought by Vizeum that ran on 100 billboards over the course of a week in October. […]

digiday.com
Thu, Dec 7, 2017 at 12:25 AM

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GroupM and Magna Global forecast moderate ad spend growth in 2018, OOH to see a boost from data and tech (Marketing Dive)

Out-of-home (OOH) will see a boost driven by informed application of data and technology. OOH grew from 6.1% share in 2016 to 6.2% this year and is expected to reach 6.3% in 2018 — its highest share since 1993, GroupM said. […]

marketingdive.com
Thu, Dec 7, 2017 at 12:22 AM

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Tamedia to acquire majority stake in DOOH ad network Neo Advertising, contests the awarding of Switzerland’s largest railway ad contract

Tamedia and Neo Advertising are contesting the awarding of the contract for SBB’s advertising space to APG. In November, SBB announced that as of 2019, APG would be engaged exclusively with the marketing of all advertising space in railways stations and trains for a period of five to ten years. […]

tamedia.ch
Thu, Dec 7, 2017 at 12:15 AM

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Adshel competes with APN Outdoor and JCDecaux for Metro Trains ad contracts in Australia

Adshel has won part of the Metro Trains Melbourne outdoor contract, adding 15 rail lines and 218 stations to its existing commuter offering covering the Sydney rail network. The contract – which will run for seven years – will see Adshel launch 150 digital screens across Melbourne’s CBD and inner city railway stations. […]

mumbrella.com.au
Wed, Dec 6, 2017 at 11:54 PM

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SEC Sues High-Flying Billboard Company Owner Don MacCord (Washington City Paper)

The company installed more than a dozen signs without the requisite permits in D.C. The Securities Exchange Commission on Monday filed a fraud complaint against a digital sign company that once wielded influence in the Wilson Building but ended up being sued by the D.C. Office of the Attorney General for alleged sign permit violations. […]

washingtoncitypaper.com
Wed, Dec 6, 2017 at 11:50 PM

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ISE Europe’s new events and initiatives for 2018 show (inAVate)

Integrated Systems Europe 2018 will see a number of new events – including Avixa’s Tide conference and a projection mapping competition – as well as the return of ISE staples such as the InAVation Awards and the Smart Building Conference. The Tide (Technology. Innovation. […]

inavateonthenet.net
Wed, Dec 6, 2017 at 11:41 PM

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Two Important Reasons to Deploy Digital Signage in Your Convenience Store (CSNews)

Dynamic digital signage is more eye-catching and facilitates higher levels of engagement than traditional print signage. Its use in the convenience store space has been growing as the industry realizes the flexibility, marketing and branding opportunities it provides. […]

csnews.com
Wed, Dec 6, 2017 at 11:39 PM

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Stop Creating Content for Your Campus Digital Signage (Campus Technology)

The key to managing digital signage on a tight budget is to get more leverage out of the content you already have. The result might even be a higher quality product. By Ron Santana12/05/17 As many of my fellow higher-education media professionals do, I often wear many hats. […]

campustechnology.com
Wed, Dec 6, 2017 at 11:36 PM

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Australian DOOH ad operator QMS Media acquires online ad trading platform Digital Commons (BandT)

Digital Commons will act as QMS’ primary sales channel partner for automated products, having been instrumental in the development of its new digital transaction platform. Operating in both New Zealand and Australia, Digital Commons specialises in online and mobile media, represnting publishers and possessing a network of trade desk relationships. […]

bandt.com.au
Wed, Dec 6, 2017 at 11:31 PM

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