New data from Route released today (7th December) shows that the audience of digital out of home (DOOH) advertising continues to grow and now offers advertisers 51% cover of GB adults each week. […]
Rubicon Project, the global exchange for advertising, recently joined DPAA. Mel Stott chatted with Joe Prusz, Rubicon Project's Global Head of Revenue. Please tell us about Rubicon Project's business. […]
Digital menu boards are all the rage in restaurants, but all menu boards are not created equal. They can range in complexity from a simple LCD display with content delivered from a USB thumb drive to a massive enterprise content management solution. Firstly, Hoover recommended that a restaurant establish clearly defined business goals for its signage. […]
US-DOT Just Got Thousands of Comments from the Public By Ken Klein, executive vice president of the Outdoor Advertising Association of America, OAAA When US-DOT asked for comments about its regulations, I was curious to see the file. Two quick points: My assumptions were off. I read the whole file (so you don’t have to). […]
This is the Oslo International Airport flagship store of the pharmacy chain Apotek 1, which is part of a big pharmaceutical trader in Europe. It’s probably the first time I’ve seen direct view LED used in a big way at a drug store – in this case a nine metres wide by three tall 3.9mm pitch digital archway. […]
As Code Orange shared on Twitter, their Roadrunner Records billboard says: "For your Grammy Consideration. Code Orange. Best Metal Performance. […]
Artificial snow will fall every 30 minutes as its TV ad, "Snowed in" by Adam & Eve/DDB, plays with full audio on Ocean Outdoor’s large digital out of home sites. The campaign will run this weekend and next weekend at Westfield shopping centres in Shepherd’s Bush and Stratford. It has been created by Manning Gottlieb OMD and executed by Talon. […]
There are several reasons why savvy media owners should act quickly to transform their OOH ad space into digital, shareable assets. The first, and biggest, reason to act now, is that OOH is in the middle of a renaissance spurred by technology and analytics . […]
Digital out of home (DOOH) advertising is quickly becoming one of the fastest growing, technically advanced, and most interactive advertising formats out there right now. When it is done correctly and thoughtfully, the public accepts digital DOOH more so than other media formats due to the positive changes and advancements in this exciting format. […]
OOH is reaching a tipping point where data, technology and the OOH infrastructure are able to integrate and connect to deliver more impactful, efficient and effective campaigns for clients than ever before. […]
Around the world retailers are incorporating digital signage tools like this in innovative and exciting ways, especially as they struggle with low margins and the increasing demands from a digital consumer base. Digital signage has instant appeal as a way to connect to customers. […]
Our on-demand webcast on rethinking digital signage uncovers some of the misconceptions integrators commonly exhibit while selling digital signage. Most digital signage customers aren’t likely in the market for looks. And, we get it: looks obviously seem like a big selling point. […]
Digital Signage Expo (DSE) will debut Emerging Tech Talks at DSE 2018. […]
Earlier this week, I went to a local Walmart store to buy cleaning supplies. When I reached that section of the store, I heard a rather strange stuttering noise, a halting soundtrack that would play normally for one second, and then stop the next. I turned to see a shelf-edge display for Glade holiday fragrances. […]
JCDecaux introduces a real-time planning and buying platform that can accommodate ‘On-Demand’ and ‘In-the-Moment’ OOH buying options. The current Roadside Digital tool offers day-part and even weather-triggered ad placement. It has pioneered Digital Out-Of-Home buying in Africa. […]