Editors’ Picks

Talon and Havas launch an 8-week programmatic DOOH campaign in Ireland for Sunday World (Adworld)

The Mediahuis-owned Sunday World has become the first advertiser to harness the power of large format programmatic OOH in a partnership with Talon and Havas Media. A media first for the OOH industry, the campaign is complemented by an additional brand awareness piece strategically placed around the point of purchase. […]

adworld.ie
Fri, Jan 26 at 12:17 AM

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How to use pDOOH for a faster and more targeted way of adding OOH to your omnichannel campaigns (Broadsign)

Juliana Lai. Integrating programmatic DOOH into your omnichannel campaign remains a challenging process for many advertisers. You often have to work with multiple demand-side platforms (DSPs) for the different ad mediums or even call a media owner to secure DOOH inventory. […]

broadsign.com
Fri, Jan 26 at 12:17 AM

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Ireland’s OOH market update by PML Group (Adworld)

Colum Harmon, marketing director, PML Group. Out-of-home advertisers will be buoyed by the fact that 2023 saw record passenger numbers on the nation’s public transport services. According to preliminary figures released by the National Transport Authority (NTA), the number of passengers using Ireland’s public transport network during 2023 has returned to record highs. […]

adworld.ie
Fri, Jan 26 at 12:10 AM

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Location Media Xchange adds 700+ DOOH screens owned by Up Media in Thailand to its programmatic inventory

Bangkok – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners and part of the Moving Walls Group, has added more than 700 screens operated by Up Media, an elevator DOOH (Digital Out of Home) media owner in Thailand. Up Media is planning to expand and deploy screens in elevators in the ASEAN region's shopping malls, residences and office buildings. […]

Location Media Xchange · Promoted content
Fri, Jan 26 at 12:10 AM

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Ocean Outdoor’s take on CES 2024: Plenty of swagger, not enough swag

Ocean Labs MD Catherine Morgan and our Creative Director David Tait give their low down on the Las Vegas tech extravaganza CES 2024. David: It was good to see the progression of transparent screens, especially seeing the technology move from OLED to micro LED. […]

oceanoutdoor.com
Thu, Jan 25 at 7:07 PM

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Opinion: 7 out of 10 OOH ads don’t work. Here’s why and how to fix them (The Drum)

System1’s Andrew Tindall has been researching out-of-home effectiveness with JCDecaux for three years. His findings will shock you. No, that’s not clickbait. […]

thedrum.com
Thu, Jan 25 at 7:05 PM

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Private equity and out-of-home ad business – What to look for in a partner (Billboard Insider)

Dave Westburg, Co-Publisher Billboard Insider and Out of Home Private Equity Investor. The three traits to look for in a private equity partner: industry expertise; candor; and rapport. Time is your most precious resource. […]

billboardinsider.com
Thu, Jan 25 at 6:07 PM

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Updated info: OAAA’s 2024 OOH Media Conference April 29 – May 01 at the Omni La Costa Resort & Spa in Carlsbad, CA

Speakers, agenda, resort info and registration. […]

oaaa.swoogo.com · Promoted content
Thu, Jan 25 at 6:05 PM

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San Antonio explores code change for digital Times Square-style billboards (San Antonio Report)

by Shari Biediger. The signs could generate $750,000 to $1 million a year for the City of San Antonio based on comparable efforts around the country, Shannon said. […]

sanantonioreport.org
Thu, Jan 25 at 6:02 PM

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UK ad spend up 15.9% in Q3 2023 to £9.6BN, out-of-home up 12.9%

Higher-than-expected increase driven by search and online display.  Preliminary estimate for 2023 UK adspend upgraded to £37bn, a rise of 6.4% year-on-year. London, January 25, 2024: The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. […]

WARC
Wed, Jan 24 at 11:57 PM

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PPDS says its new 32in (16:9) Philips Tableaux 5150 is the world’s largest full colour ePaper display (Installation-International)

The new 32in (16:9) Philips Tableaux 5150 is claimed to be the world’s largest full colour ePaper display, which can deliver 24/7 content while unplugged and power-free. […]

installation-international.com
Wed, Jan 24 at 9:28 PM

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Sharp/NEC to present new ePaper displays at ISE 2024 (inAVate)

Sharp NEC Display Solutions Europe has launched two new models of Sharp ePaper, debuting a 13-in and 25-in models. […]

inavateonthenet.net
Wed, Jan 24 at 9:25 PM

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New Zealand’s OOH ad revenue in 2023 was up 9.4%, to $179m, DOOH up 76.3%

The Out of Home Media Association Aotearoa (OOHMAA) says their member's 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m. Digital Out of Home (DOOH) share of revenue continued to grow, up from 72% in 2022 to 76.3% in 2023. DOOH's total revenue in 2023 reached $137m, equating to a 15.5% increase YOY. […]

OOHMAA
Wed, Jan 24 at 9:24 PM

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Lufthansa uses LG’s transparent displays for in-aircraft signage (Invidis)

Aircraft maintenance service provider Lufthansa Technik and LG have been jointly developing and marketing digital signage and in-seat video solutions for passenger aircraft under the Aerq brand since 2019. In addition to small in-seat displays and an in-flight experience platform with DooH advertising management, the offering also includes LFD displays. […]

invidis.com
Wed, Jan 24 at 6:37 PM

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Why adding an outside investor might be good for your out-of-home company (Billboard Insider)

Dave Westburg, Co-Publisher, Billboard Insider, Private Equity Investor. There’s lots of private equity interest in out of home to judge from the calls Billboard Insider gets. This is the first column in a series on private equity and out of home, based on our experiences raising equity for our own companies and as a private equity investor in other out of home companies. […]

billboardinsider.com
Wed, Jan 24 at 6:36 PM

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