Editors’ Picks

OOH in the Digital Age: some of the best DOOH campaigns of 2017 and a look ahead into 2018

OOH’s role is evolving. As digital OOH technology, infrastructure and connectivity continue to improve, so too does the medium’s position as a plugged-in, intrinsic part of the marketing mix. 2017 has seen forward-thinking brands begin to take a more holistic view of the medium and capitalise on its ability to be a useful, relevant and tactical conduit. […]

Editorial
Thu, Dec 14, 2017 at 7:44 PM

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AdWeek: 13 Brilliant Outdoor Ads That Stopped People in Their Tracks in 2017

We’re always a sucker for good out-of-home advertising, and there was plenty of it in 2017. From Spotify’s playful data-driven billboards to Netflix’s site-specific Narcos ads, the 13 campaigns below reminded us just why we love this medium. […]

adweek.com
Thu, Dec 14, 2017 at 6:43 PM

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Australia: PHD and R/GA launches data-led outdoor campaign for Google via JCDecaux, Adshel, APN and oOh! (AdNews)

Google has launched a data-led digital outdoor campaign for Pixel 2 demonstrating the power of its smartphone camera. The campaign, created in collaboration between R/GA and PHD, leverages various signals including time, location, weather, and even air-traffic control data to show photography captured on Pixel 2 in a relevant way. […]

adnews.com.au
Thu, Dec 14, 2017 at 6:37 PM

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ISE 2018 Preview: February 6-9, 2018 at the RAI Amsterdam (AVNetwork)

How do you map the best route to your destination when the road takes unexpected turns every day? Therein lies the challenge for technology associations and representative bodies such as the Audiovisual Integrated Experience Association (AVIXA) and Integrated Systems Europe (ISE). […]

avnetwork.com
Thu, Dec 14, 2017 at 6:27 PM

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Why Should You Include Out of Home in Your Media Plan? (EMC Outdoor)

In this increasingly digital age, why should you be including Out of Home media?  Why consider OOH when digital online and mobile are king?  In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not just why Out of Home should be considered, but why it should be a core media buy for any plan. […]

emcoutdoor.com
Thu, Dec 14, 2017 at 3:38 PM

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A bolder, brighter Broadsign: A new look and feel

When the idea for Broadsign was born 14 years ago, our founding goal was simple: to make it easy to play content on screens. Yet as our company grew – and as our partners, customers and the industry grew – it has evolved into so much more. Today, we live in a world where digital and real-life experiences collide to drive growth, build excitement and prompt innovation. […]

broadsign.com
Thu, Dec 14, 2017 at 3:37 PM

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DSE 2018 Seminar to Present “Fundamentals & Applications of Digital Signage Content”

On Wednesday, March 28 at 4 p.m., Jim Nista, CEO of Insteo, will present a session that will cover the techniques and software for creating amazing content. […]

digitalsignageconnection.com
Thu, Dec 14, 2017 at 10:55 AM

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Samsung Insights: 4 Ways Sports Venues Are Using Digital Signage To Enhance the Customer Experience

High-impact LED scoreboards and replay screens are now as common as hot dog stands in sports venues, but digital signage technology is finding its way into other parts of sports venues to enhance customer experiences and both inform and excite athletes. […]

insights.samsung.com
Thu, Dec 14, 2017 at 7:54 AM

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AI opens doors for digital signage (DSToday)

In recent years, the ability of companies to analyze a customer's interactions with online media and tailor their ad experience based on the results has seen incredible technological leaps. Perhaps most significant is the introduction of artificial intelligence (AI) into digital signage networks. […]

digitalsignagetoday.com
Thu, Dec 14, 2017 at 7:52 AM

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How digital signage can help create a sense of neighbourhood in retail and public spaces (Maler)

Wayfinding and place-making are both approaches which can help develop the psychic narrative of a destination – giving visitors a sense of meaning and ownership over a given geographical area. […]

malerdso.com
Thu, Dec 14, 2017 at 7:49 AM

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Ad agencies in India are betting on billboards (Business Line)

Those monitoring the news coming out of agencies can’t have failed to notice the series of announcements on out-of-home (OOH) from Dentsu Aegis Network (DAN) agencies recently. […]

thehindubusinessline.com
Thu, Dec 14, 2017 at 7:41 AM

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Outdoor print under threat from DOOH advertising in Sydney (ProPrint)

Printed advertising on bus shelters, kiosks and other street furniture in Sydney may be disappearing, as the council calls for new digital street furniture to replace its existing inventory. […]

proprint.com.au
Thu, Dec 14, 2017 at 7:35 AM

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CES 2018 Preview: What Marketers Should Look For In OOH Innovation (GeoMarketing)

As the form-factor of technology changes, evolves and miniaturizes, so does our relationship with it, writes Kinetic's Rosh Singh. What does OOH look like when AR is ubiquitous, and what can marketers do in a world where sensors are woven into the materials around us? […]

geomarketing.com
Thu, Dec 14, 2017 at 7:22 AM

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JCDecaux will build and operate 125 of Mexico City’s DOOH advertising bus-shelters for the Metrobus Line 7 (GlobeNewsWire)

JCDecaux SA's Mexican subsidiary, JCDecaux Out Of Home Mexico, S.A. de C.V., a joint venture with América Móvil, has been selected for the design, installation, management, maintenance and advertising operation of the 125 bus shelters Line 7 of Metrobús, the Bus Rapid Transit system in Mexico City. […]

globenewswire.com
Wed, Dec 13, 2017 at 6:25 PM

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iHeart Media contemplates sale of a large part of its stake in Clear Channel Outdoor (Billboard Insider)

iHeart Media is exploring a sale of a large part of its stake in Clear Channel Outdoor in order to raise capital and buy more time before a looming bankruptcy. There were a number of news outlets reporting but Insider pulled most of their information from the San Antonio Express News. […]

billboardinsider.com
Wed, Dec 13, 2017 at 6:22 PM

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