Last month AdWeek released its anticipated Top Best Ads of 2017, focusing on creativity and effectiveness. Five out of the 10 included large OOH components. 10) Halo Top “Eat the Ice Cream” Cinema Halo Top, the ice cream produced this grimly amusing, Kubrick-esque robot apocalypse spot, directed by YouTuber Mike Diva. […]
Were there any doubts about LED displays coming down in cost to a point that they’ll go from expensive one-offs to commonplace, consider the story of Chicken Charlie’s, a San Diego concession stand that has good-sized, finer pitch LED displays that fire up when it sets up in places like county fairgrounds. […]
In 2017, OAAA was the voice of a united industry in serving and protecting communities, donating more than $500 million in media space. Serving Communities OAAA continues to support Ad Council campaigns and inform members when new OOH inventory is available. […]
This is kind of wild – a visualization of traffic flow across the U.S. – hour by hour. Sacramento-based mobility analytics solution provider Citilabs has used billions of data points to measure and then develop a graphic visualization of hour-by-hour origin-destination movements, all streets directional road volumes and traveler demographics based on derived home locations. […]
Here’s a video and some good pix showing the LG OLED canyon that leads into the company’s mega-booth at CES this week. The OLED Canyon has 90 concave and 156 convex open frame screens. Visitors walk through a 28m long twisting canyon trail and experience images produced by a total of two billion self-emissive OLED pixels. […]
Out-of-home is reaching its 'big bang' moment as technology, data and infrastructure are now seamlessly coming together, writes Glen Wilson, the managing director at Posterscope. The fact that out-of-home, in its entirety, continues to deliver more than 90% reach and three hours spent in its company every day, underlines its importance and resilience in a transforming media landscape. […]
OOH reaches a record high market share. OOH ad spend forecasts show an impressive growth on all fronts - a 3% growth for 2018 (in line with 2017) and a market share of 6.3% - a record high since 1993, according to Magna. […]
CIVIQ provides technology and services for building 'smart communities.' CIVIQ's Hanan Markovich recently chatted with Mel Stott, as part of Digital Signage Pulse's ongoing series of exclusive interviews with DPAA members. What does CIVIQ do exactly? CIVIQ is an innovative smart city company creating a new model of citizen engagement. […]
It’s a new year and people are starting to get into trade show season mode and plan their schedules for things like DSE, and the emails are already coming in asking about the annual Sixteen:Nine DSE Mixer. Yes, it’s on again. Same format. […]
To be successful in the highly competitive real estate industry, agents are looking to enhance their customer relationships by utilising technology to provide increased flexibility. Adopting digital signage positions an agency as an innovative market leader and is a powerful, cost effective tool for communicating with current and prospective customers. […]
The initiative comes in the wake of criticism that there is no overarching smart city strategy for the wider Sydney metropolitan areas. The City of Sydney Council has issued a call for expressions of interest from suppliers saying that existing contracts for the supply of street furniture have been in place for 20 years and are all due to expire in 2019. […]
VMO and Cricket Australia have launched a geo-targeted data-driven campaign which tailors Big Bash League ads to the preferred team of a particular suburb. The campaign concentrates on BBL’s heartland – mums and children. A core viewing demographic amongst VMO’s 25+ million strong cumulative audience. […]
Integrated Systems Europe is now just a matter of weeks away, with the doors to the massive pro AV trade show in Amsterdam set to open on February 6th. The show has broken attendance records in recent years, and it looks very much like the 2018 number will exceed last year’s count of 73,000-plus. […]
This new contract includes at least 700 2m² panels, 900 4m² panels and 330 9m² panels which will be either back-lit static, scrolling or digital. This franchise will commence on January 1st 2019, by replacing all existing structures with new ones specifically designed for Berlin. […]
In Spring of 2017, Geopath released two highly utilized new tools to the industry. First, the Inventory Explorer – a free tool that empowers buyers to identify Geopath measured inventory across the country. Additionally, it provides users information on who to contact if they are interested in placing a buy. […]