Editors’ Picks

What is OUTFRONT’s in-house creative OOH boutique? (Billboard Insider)

OUTFRONT Studios is unique within the out-of-home industry. Although many OOH companies offer creative services to their customers, Studios point of differentiation is that operates almost like a boutique ad agency. We begin with a “discovery” meeting which is about helping us to better understand the brand, the personality of the business, and the objective of the campaign. […]

billboardinsider.com
Wed, Jan 31, 2018 at 7:48 AM

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Geopath OOH Market Spotlight: Portland (Billboard Insider)

Portland was named by a toss of a coin, and if the coin had landed differently the city would have been called Boston. Portland is one of two cities in the US to have a dormant volcano within city limits. This week’s Geopath Market Spotlight focuses on the Portland DMA. […]

billboardinsider.com
Wed, Jan 31, 2018 at 7:02 AM

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Digital signs are critical for brick-and-mortar retail businesses facing competition from online shopping (Daily Republic)

Carpentier said everyone can recognize a national brand like Starbucks but local businesses lacking that identity benefit from electronic signs. […]

dailyrepublic.com
Wed, Jan 31, 2018 at 5:44 AM

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Why even top advertisers turn to OOH for brand-building (Mediatel)

I predict a return to brand-building and the fact that brands such as Google, Spotify, Netflix and Facebook are turning to digital out-of-home to drive brand relevance in the real world is a powerful vote of confidence in brand first media. So here’s to 2018 - ‘the year of the brand’. […]

mediatel.co.uk
Tue, Jan 30, 2018 at 5:47 PM

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The Total Guide To Fine Pitch LED: A 16:9 Special Report

There’s a lot of buzz in the digital signage industry, as well as the markets the industry serves, about fine pixel pitch LED displays, and their ability to create bright, seamless visuals that transform spaces. […]

sixteen-nine.net
Tue, Jan 30, 2018 at 5:44 PM

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Why Does So Much Billboard Advertising Suck? (Billboard Insider)

Whether I am cruising I-95 in Philly or whatever city I find myself in, more often than not I encounter something like the above or this gem: All together now: Are you kidding me? Look at those boards for 6 seconds. imagine in your car doing 70. […]

billboardinsider.com
Tue, Jan 30, 2018 at 5:38 PM

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How to choose screens for your digital signage network (DSToday)

Getting the balance right is crucial when choosing digital signage screens. You want value for money, combined with reliability and screens that are fit for purpose. The question is, how do you strike the right balance? […]

digitalsignagetoday.com
Tue, Jan 30, 2018 at 5:35 PM

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Updated Digital Signage Expo Schedule March 27-30, 2018

Five Digital Signage Debates (And How to Win Them) Wednesday, March 28, 2018: 11:45 AM - 12:15 PM Session Type: ON-FLOOR WORKSHOP Room: Booth #1741 Session Number: BP2 Speaker Jarad Flax Strategic Accounts Manager Chief Mounts Description This session will tackle five digital signage debates – some old, some new – and how partners/customers can overcome them. […]

Tue, Jan 30, 2018 at 5:29 PM

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JCDecaux: Full-Year 2017 revenue, beats fourth-quarter revenue target

2017 adjusted revenue up +2.3% to €3,471.9 million 2017 adjusted organic revenue up +3.2% Q4 2017 adjusted revenue up +3.6% to €1,018.5 million Q4 2017 adjusted organic revenue up +6.5% Following the adoption of IFRS 11 from 1st January, 2014, the operating data presented below is adjusted to include our prorata share in companies under joint control. […]

globenewswire.com
Tue, Jan 30, 2018 at 5:23 PM

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OOH ad spend will keep growing in 2018 and beyond (Adbenchmark)

As the data indicates, overall ad spend across the seven US channels is expected to amount to about $197.1 billion and to grow at a +3.2% rate for 2017, just at a slightly slower pace than in 2016 and at slightly below the 5-ear average. […]

blog.adbenchmark.com
Tue, Jan 30, 2018 at 5:03 PM

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Jerusalem upgrades bus stop signage with Papercast e-paper displays (Masstransitmag)

The multi-language e-paper displays, using E Ink technology, are currently operational in different configurations at several bus stops in Jerusalem, with the long-term intention to identify an economical, sustainable and future proof replacement to existing bus stop signage across the network. […]

masstransitmag.com
Tue, Jan 30, 2018 at 4:33 PM

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16:9 Video: Interactive Restaurant Table Uses Portable Hologram Projector

I spotted this video on Linkedin – a hologram projection thingie touted as being part of the restaurant of the future. […]

sixteen-nine.net
Tue, Jan 30, 2018 at 10:29 AM

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MediaPost: IAB Releases DOOH Metrics Glossary

The guide defines impressions, from viewable to audience to audience reach, and provides details on common DOOH terms, creative specification, audience targeting terms, and performance measurement. […]

mediapost.com
Tue, Jan 30, 2018 at 12:44 AM

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AdAge: Google Pixel 2’s data-driven DOOH campaign targets delayed commuters

DOOH Ads by BBH and Grand Visual Change According to Traffic and Time of Day. There's nothing more frustrating than a train delay when your phone is nearly out of battery life. That's why delayed U.K. […]

creativity-online.com
Tue, Jan 30, 2018 at 12:43 AM

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“Smart cities” tech company Intersection selects Broadsign platform to power its DOOH network of 3500+ displays in top US DMAs

Broadsign’s DOOH marketing software will power advertising on Intersection’s network of digital displays across the U.S., including LinkNYC and transit assets in the top media markets, to improve advertisers’ ability to reach consumers with targeted, seamless campaigns. […]

broadsign.com
Tue, Jan 30, 2018 at 12:41 AM

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