Abraham Lincoln famously said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe. […]
Most customers are used to seeing digital menu boards in restaurants today, especially with giants such as McDonald's deploying them across digital menu boards. But they can become old and stale if they don't engage consumers. One company is working to change that outcome via a glasses-free augmented reality experience called HoloLamp, currently in the prototype phase. […]
Luxury retailing is all about the in-store experience, and digital signage — done well — can play a big role in creating the right environment to influence shoppers. Digital screens located in the right places with high-quality content create a connection between the brand and consumers, generate great impressions and memories, and ideally convert store browsers into buyers. […]
One of the obstacles that faces the digital signage industry is that on the surface, it looks simple. After all, there is some video on the screen displaying a message, so how complicated can that be? For new people to the industry, there is no better place to launch your journey than by spending an hour immersing oneself in the fundamentals of the industry presented in an impartial manner. […]
The vast majority of vehicle shoppers would prefer to buy their next automobile online. From cars to trucks, shoppers would love to be able to customize their options and hit a buy now button. But there’s one catch. […]
NanoLumens‘ skinny-curvy LED display tech has found its way into at least of couple of high profile airport jobs recently, like Singapore’s Changi and Toronto Pearson. The Atlanta company is doing enough work in airports that it has generated a free white paper looking at the opportunity and challenges. […]
A digital OOH company focused on the retail cannabis business has closed a $3 million Series A funding round from an investment form that’s also focused on the rapid-growth industry. Eyechronic runs a screen network in some 300 stores across 16 U.S. states where cannabis and sale is now legal in some fashion. […]
At a time when traditional media, such as print and televisio,n are coping with the challenges of digital and out of home, the first ad-supported medium has been thriving. The term “video everywhere” generally refers to video content streamed on smartphones, laptops, PC and other devices. It also means watching video content outside the home on elevators, gas stations and other locations. […]
I think this year will mostly be a year of incremental upgrades, rather than a breakthrough year. Everything I’ve seen points to there actually being fewer vendors in attendance due to massive consolidation across the industry. […]
Digital signage has long since moved past being the latest “cool trend for the future” and has become a useful business staple, in fact, it’s arguably close to being a must-have for businesses. As is typical of any new technology, digital signage has been getting noticeably better over the years and 2018 could see some of the most exciting changes yet. […]
Acer has obtained three seats on AOpen's board of directors after taking a major stake in the Taiwan-based digital signage developer. Acer chairman Jason Chen has also been elected as the chairman of AOpen. The reeelction of AOpen's board of directors took place at its extraordinary investors conference on January 30. […]
On Thursday, March 29 at 2 p.m., panelists Dan Levi, Chief Marketing Office for Clear Channel Outdoor, Stephen Freitas, Chief Marketing Officer for Outdoor Advertising Association of America, and Ian Dallimore, Director of Digital Strategy and Innovation for Lamar Advertising, will discuss how a digital approach to out-of-home media is truly driving change in ad-supported networks. […]
Richard holds a BA in history from the University of Minnesota-Morris and an MBA from Hamline University. He also served as Assistant Wrestling coach for the St. Cloud State University Husky Wrestling Program. […]
Meanwhile, somewhere in China… Building isn’t burning so it appears there’s a bit of an issue with heating on this LED display that fronts a building. […]
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