Editors’ Picks

Media Post: Attribution Got You Scratching Your Head? This Should Help

Last week, CIMM released a study that attempts to tame the burgeoning field in a simple, easy-to-reference way. The report, which was compiled by attribution and modeling experts Sequent Partners, organizes more than 25 providers of classic marketing-mix modeling, as well as digital, multi-touch and TV attribution services in a uniform and succinct format. […]

mediapost.com
Mon, Feb 5, 2018 at 7:38 AM

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Digital Signage Case Study: Capital One’s Union Square Flagship Benefits from Massive LED Walls

Capital One’s new flagship branch in Union Square needed to stand out on one of the busiest corners of New York City. Gilmore Group and D3 LED teamed up to design and create massive LED walls that would serve to differentiate the branch and attract Capital One’s ever-changing banking customer. […]

digitalsignageconnection.com
Mon, Feb 5, 2018 at 7:36 AM

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16:9: Why Digital Signage Is A Good Prescription For The Healthcare Industry

Guest Post: Richard Murton, Display Technology Richard Murton The healthcare industry sees large numbers of people walking in and out of their doors on a regular basis, and of course, each and every one of them is completely different to the next. […]

sixteen-nine.net
Mon, Feb 5, 2018 at 7:18 AM

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JCDecaux: Paris advertising offer rethought after State Council’s decision on CIPs in Paris

SOMUPI, a subsidiary of JCDecaux (66%) and Publicis Groupe (34%), notes the French State Council's order confirming cancellation of the provisional contract for City Information Panels (CIPs) by the City of Paris and regrets the decision. […]

jcdecaux.com
Mon, Feb 5, 2018 at 5:48 AM

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WSJ: Clear Channel Outdoor’s Parent iHeart Faces Costly Reckoning on Debt 10 Years After Buyout

iHeart missed a $106 million interest payment, kicking off a 30-day countdown on a deal to restructure debt iHeartMedia Inc., the nation’s largest radio broadcaster, is likely to file for bankruptcy protection as early as March after a decade of ballooning debt and faltering growth, drawing the curtain on one of the biggest leveraged buyouts before the 2008 financial crisis. […]

wsj.com
Sun, Feb 4, 2018 at 11:52 PM

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Chicago Tribune: ‘Uphill battle’ predicted for DOOH ad operator Outcome Health after settlement with investors

The largest DOOH ad network in healthcare Outcome Health has settled allegations of fraud leveled by its investors, but with some of the fallout from legal troubles unresolved, challenges remain for the Chicago company. […]

chicagotribune.com
Sun, Feb 4, 2018 at 11:50 PM

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Is OOH a Marketing Band-Aid for the Healthcare Sector? (OOHToday)

There are some industries that are a natural fit for out of home advertising and some that do not yet realize that they are a natural fit. More importantly, there are some industries with whom OOH owners are more comfortable selling to, which usually means that less well understood industries go untouched. Healthcare is one such industry. […]

oohtoday.com
Sun, Feb 4, 2018 at 8:26 PM

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Publicis’ Tobaccowala: Advertising Will Decline 30% In Next 5 Years (Media Post)

At a time when it seems there are more opportunities to advertise than ever before, one of Madison Avenue’s most visionary futurists predicts the ability of advertising to actually reach consumers will decline “20% to 30%” over the next five years. […]

mediapost.com
Sun, Feb 4, 2018 at 8:25 PM

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iHeartMedia on the ropes, relies on Clear Channel Outdoor’s revenue stream to stay alive (Salon)

Instead of paying its debt, iHeart, which owns about 90 percent of Clear Channel Outdoor's shares, forced its subsidiary to postpone the due date to May 15 of next year. iHeart spun off Clear Channel Outdoor as a publicly traded company in hopes of attracting investors who were wary of buying its own stock. […]

salon.com
Sun, Feb 4, 2018 at 8:14 PM

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What DOOH ad network Outcome Health must do to rebuild (Chicago Business)

Outcome Health made peace with its investors. […]

chicagobusiness.com
Sun, Feb 4, 2018 at 7:48 PM

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Indian American Executives at DOOH Ad Network Outcome Health Stepping Down as Part of Settlement of Fraud Allegations (India West)

Outcome Health Jan. 26 announced it has struck a deal with its investors to settle allegations of fraud and end a public legal battle that has stretched for months, resulting in Indian Americans Rishi Shah and Shradha Agarwal stepping down from their chief executive officer and president posts, respectively. […]

indiawest.com
Sun, Feb 4, 2018 at 2:39 PM

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Do OOH Ads Promote States That Have No Billboards? (360 Advertising Week)

Maine and three other states have no billboards (Alaska, Hawaii, and Vermont). But yes, sharp-looking OOH ads promote visitation and commerce in those states. Here are examples (some won national honors): Vermont Skiing The Stratton ski resort in Vermont was a 2013 OBIE finalist. […]

360.advertisingweek.com
Sun, Feb 4, 2018 at 8:32 AM

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DOmedia’s 2018 Out-of-Home Media Badass Awards

DOmedia is proud to announce the 2018 Out-of-Home Media Badass Award recipients. This award is presented to firms that have showcased their commitment to raising the bar in OOH advertising. They’ve adopted the latest tech. […]

blog.domedia.com
Sun, Feb 4, 2018 at 4:28 AM

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16:9: LEDs, OLEDs, Stroopwafels And Vedett Extra Whites – Headed To ISE 2018

I’m headed back to Amsterdam this weekend and will be at Integrated Systems Europe all next week, so posts may be spotty. I have a few booth tours set up but mostly I avoid that sort of thing, as appointments very quickly chew up all of my time. […]

sixteen-nine.net
Fri, Feb 2, 2018 at 9:46 AM

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How modern OOH makes Super Bowl advertising more effective for brands (Media Village)

Earlier this month, Outfront Media partnered on an out-of-home (OOH) campaign with the audio streaming service TuneIn so that football fans in Times Square could get real-time updates on the playoff scores leading up to the Super Bowl (photo below). […]

mediavillage.com
Thu, Feb 1, 2018 at 11:58 PM

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