Editors’ Picks

APN Outdoor unveils new OOH campaign effectiveness measurement service

APN Outdoor has launched a new research service ‘IRIS Powered by Pureprofile’. APN Outdoor are partnering with global media, data and insights company Pureprofile for all of their panel research requirements for 2018, and will be offering clients and advertisers access to one of the biggest online consumer panels in the country for measures of campaign effectiveness. […]

apnoutdoor.com.au
Wed, Feb 7, 2018 at 6:47 PM

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Are JCDecaux & Telstra Making A Joint Play On City Of Sydney’s OOH Contract? (BandT)

The deadline has passed for expressions of interest in the City of Sydney’s coveted outdoor advertising contract, and it seems telecommunications companies are keen to get involved. Interested parties had until yesterday to flag their interest in the contract, after the council issued a tender notice on its website late last year. […]

bandt.com.au
Wed, Feb 7, 2018 at 4:25 PM

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A new Manchester ad platform is hoping to challenge the £20bn OOH advertising market (Prolific North)

Bidooh describes itself as a "transparent, self-service, real-time digital advertising platform", that’s available to advertisers of all sizes. Led by Garry Partington, the founder of Apadmi, the system should mean more control over the planning and buying of adverts, with an accurate measure of who’s viewed each message. Companies can adjust their plan in real-time. […]

prolificnorth.co.uk
Wed, Feb 7, 2018 at 4:20 PM

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AdWeek: NBC Will Show Winter Olympics Content on 4,000 Outdoor Displays in 3 U.S. Cities

Later this week, NBC Olympics will begin showcasing content from Pyeongchang, South Korea—videos and visuals such as highlights, summaries, previews, medal counts and athlete bios—on digital displays on streets and in mass transit systems in those three cities. […]

adweek.com
Wed, Feb 7, 2018 at 3:19 PM

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JCDecaux wins The Hague’s advertising street furniture contract

JCDecaux Netherlands, has been awarded the 8-year exclusive contract for advertising street furniture ( excluding bus-shelters ) in The Hague . The Hague with 515.000 population is the 3rd largest city in the Netherlands and this contract covers 190 free-standing 2m² panels and 10 6m² panels, which can either, be static, scrolling or digital including full motion content. […]

globenewswire.com
Wed, Feb 7, 2018 at 7:36 AM

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Leon Taviansky appointed CEO of Exterion Media as Shaun Gregory steps down

Europe’s largest privately-owned OOH company, Exterion Media, has appointed Leon Taviansky as Chief Executive Officer for the group, as Shaun Gregory transitions into a new role as a Non-Executive Director, advising Exterion Media-owner Platinum Equity on the future strategic direction of the business. […]

exterionmedia.com
Wed, Feb 7, 2018 at 5:33 AM

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Sixteen:Nine Podcasts: How To Build Digital Signage Ad Spots For As Little As $15

There’s no question that making a proper investment in creative is essential to successful digital signage networks, but there’s also no question that a lot of small businesses don’t have the budget for full motion graphic design work, or wouldn’t even know who to ask to do that work. […]

sixteen-nine.net
Wed, Feb 7, 2018 at 12:13 AM

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JCDecaux, APN Outdoor and oOh! Media fight for $500m City of Sydney contract (Sydney Morning Herald)

Outdoor advertising companies are competing for Australia’s most valuable outdoor advertising contract with the City of Sydney, with one reportedly teaming up with a telco to make a bid for the sought-after deal. […]

smh.com.au
Tue, Feb 6, 2018 at 5:25 PM

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Another start up claims to have launched “the first programmatic digital-out-of-home (DOOH) advertising platform”

Accretive Media has launched the first digital-out-of-home (DOOH) advertising platform fueled by people-based profile data. The new platform reaches targeted consumers on digital screens at nearly 100K venues across the United States ranging from ATMs to airports, restaurants, gyms, train and subway stations, malls, office buildings, universities and more. […]

prweb.com
Tue, Feb 6, 2018 at 7:37 AM

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India: DOOH is positioned to win bigger share of ad budgets in 2018

The digital outdoor advertising sector has been transformed by technological innovations over the past few years and it is safe to say that advertisers and marketers are now looking at its impact in 2018. The industry is also well equipped to push the boundaries with creative, customised advertisements supported by accurate data. […]

yourstory.com
Tue, Feb 6, 2018 at 7:32 AM

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Houses of worship embrace DOOH (DSToday)

Digital signage isn't just for retailers anymore as now everyone is making use of the technology, including houses of worship. While many churches use displays during worship services, others are beginning to use outdoor displays to showcase their messages. Replacing older signs. […]

digitalsignagetoday.com
Tue, Feb 6, 2018 at 5:19 AM

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Media Post: Transit ad operator Vector Media acquires Direct Media USA for an undisclosed amount

The combined company will maintain transit media in 50 markets, which includes 27 of the 35 largest US DMAs. Through this transaction Vector acquires 12 new offices, nearly doubles its employee ranks, and, with the addition of over 25 new exclusive partnerships, adds more than 4,500 vehicles and 2,300 transit shelter panels to its already robust platform. […]

mediapost.com
Tue, Feb 6, 2018 at 1:35 AM

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NEC acquires German-based S[quadrat], a provider of high-end LED display systems

NEC Display Solutions has acquired S[quadrat], a provider of LED solutions, as the company looks to expand its display technology portfolio to include complete LED systems for indoor (fine pitch) and outdoor solutions, designed and engineered in Germany. […]

necdisplay.com
Tue, Feb 6, 2018 at 1:28 AM

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16:9: ISE 2018 Pre-Show News And Impressions

The buzz around Integrated Systems Europe is that the show, which is sort of on now but really opens tomorrow, could push past 80,000 attendees. That’s a lot of people to squeeze into the RAI conference center in Amsterdam, even with a jumbo temporary tent out front and a new exhibit are that has taken out most of the food court outside the digital signage hall. […]

sixteen-nine.net
Tue, Feb 6, 2018 at 12:57 AM

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ISE 2018 preview: displays and processors

DISPLAYS AND COLLABORATION: Digital Projection is introducing two new products at ISE 2018, where the company will also celebrate 10 years at the show. The manufacturer will preview the INSIGHT Dual Laser 8K, the world’s first 8K laser projector. The company will also expand its display solutions with the launch of the Radiance LED videowalls. […]

Tue, Feb 6, 2018 at 12:55 AM

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