Joe Cotugno, SR. VP, International Operations, Broadsign. There will always be locations where static OOH will provide more value than digital screens. […]
By David Krupp, CEO, Billups. … it is perplexing that P&G, among other brands, devotes a tiny portion of its marketing spend to OOH. A medium that can help achieve their goals for reach, provide proximity to purchase and connect locally. […]
That means as a software company you are either competing on awareness, vertical market expertise or price, and the third option is deadly. My friends at Invidis are analyzing and benchmarking CMS software platforms, and finding they’re all variations on the same thing. […]
By Guy Campos. Speaking to the assembled press at a show which has attracted 800 media registrations, ISE managing director Mike Blackman said: “The AI phenomenon is much talked about in terms of tomorrow’s technology but we are ahead of that curve. […]
Dave Haynes comments on trends and products he saw at ISE in Barcelona. Transparent displays, AI, screen manufacturers building their own CMS software, tough for pure digital signage/DOOH software providers to survive when big manufacturers start offering consulting/hardware/software services. […]
Integrated Systems Europe (ISE) 2024 kicked off in Barcelona, Spain, and in conjunction with the large tradeshow, winners of the 9th annual Top New Technologies (TNT) Awards at ISE were announced. The program combines both Commercial Integrator and sister publication CE Pro to recognize the new and outstanding products and services at ISE. […]
Maria Iu, Deputy editor at The Media Leader. A new study by GroupM estimated that UK OOH grew 8% in 2023 amid continued investments into new inventory by media owners. The five themes are: real-world power; real-time resonance; hyper-local geolocation; proof of purpose; and resurgence of humour. […]
Steph Beckett. On today’s episode of rAVe [TV], Gary and I talk about a few of our favorite products on the show floor, including ones from Barco, DTEN, Samsung and more. We also feature Frederick Loucks from Domotz as our guest to talk a little bit about remote management. […]
Billboard Insider’s take: If you are writing a billboard lease on Indian land you ought to do the research to make sure that the surface rights and mining rights on the property have not been bifurcated. And your lease should contain language giving you the right to excavate the foundation. Digging a hole to set a billboard foundation could be construed as mining and require a separate lease. […]
When Insider heard the news on the proposed Hawaii Billboards in the New Aloha Stadium Entertainment District, we reached out to JPG Media President, Jean-Paul Gedeon. JPG has operated an OOH business in Hawaii for about 20 years and found their niche focusing on Malls, Supermarkets, Drugstore / Pharmacy, Truckside, Gas Stations and C-Stores. […]
I’ve no idea what it was like getting in to ISE 2024 in Barcelona on Day One because I didn’t get to the exhibition ... […]
LG Electronics (LG) is showing its digital signage at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its range of displays tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms. […]
Full-Year 2023 revenue: 2023 adjusted revenue up +7.6% to €3,570.0 million 2023 adjusted organic revenue up +8.7% Fourth quarter 2023 adjusted revenue up +9.4% to €1,130.0 million Fourth quarter 2023 adjusted organic revenue up +10.3% Paris, January 25th, 2024 – outdoor advertising company JCDecaux SE (Euronext Paris: DEC), has reported its revenue for the full-year 2023. […]
At the Spring edition of MediaPost's Digital Out-of-Home Insider Summit we lean into this future where technology once again reimagines the brand2consumer relationship. How are connected screens integrating into real life moments of decision and influence? What are early adopters of DOOH learning about integrating these new IRL experiences into traditional media plans? […]
Paris, January 30th, 2024 – Outdoor advertising company JCDecaux SE (Euronext Paris: DEC) announces that JCDecaux China has won the exclusive advertising contract with Shenzhen Bao’an International Airport, following a tender. […]
