I had a fun, rollicking but pretty blunt conversation with a senior US official from Samsung last week at ISE about its formal launch ... […]
Three days down at Integrated Systems Europe, and one more to go. A healthy chunk of the attendees will have already headed home last ... […]
Nita Odedra, Blue Rhine Industries. While the days were long (doors swinging open at 10 am and closing at 6 pm), it was a treasure trove of insights: deep dives into digital signage, explorations of emerging technologies, and yes, even snack breaks. […]
ISE actually broke some records this year: Largest single-day attendance numbers on Jan. 31: 51,617 Attendance on Friday, Feb. 2 was 24,528 — the largest number since ISE moved to a four-day show. […]
Interesting responses from people who paid for billboard campaigns in the past [Ed]. WKU-Alum: As long as I had the “game tonight” sign up in front of the arena before coach got there, I could get away without putting up another sign in town. […]
Richard Hamlin, Partner, Hamlin | Cod. Recitals: Make sure everyone agrees on the same background facts. If they don’t, it’s better to find out before signing the contract. Here are some possibilities. […]
Aaron Poole, marketing executive, PML Group. PML Group’s iQ research noted OOH helped 65% of consumers discover new brands, while 69% agree that they trust brands they see advertised on OOH. […]
Lisa Coffey, Global CRO of LoopMe. said the partnership expands LoopMe's U.S. offering with solutions for measuring campaign effectiveness in the OOH space. […]
Lisa & Dan Nausley. We’ve all been there, you’ve done everything you possibly can, your techniques have been right on target, but your prospect still won’t buy. […]
Highlights from the Place Exchange's H2 2023 Programmatic OOH Trends Report: Out-of-home programmatic CPMs grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for the out-of-home industry as a whole. […]
by Beth Warren. NRF shed light on the burgeoning significance of retail media networks (RMNs), a trend reshaping the retail and advertising landscapes. For the first time ever, advertisers will be able to reach shoppers at the same or greater scale as they once did with televisions, at comparable CPMs, yet utilizing first party data for messaging specificity. […]
In December, some of the best-selling Professional TVs came from Samsung, LG, Sony, and Sharp. Professional TVs are designed for commercial settings such as malls, hotels, and bars. Unlike consumer TVs, professional TV’s offer more connectivity and the ability to remotely monitor and control them from a network. […]
Marnie Christine Cody Ware, Hamlin | Cody Law Firm. I read your Tribal Land article and my immediate thought was this. Separate from tribal land, if you intend to enter a billboard lease on any land, you ought to run a title report to make sure there are no recorded rights on the property that may impair your ability to construct—and retain—a billboard. […]
By Jennifer Guhl, Systems Contractor News. EV chargers integrated with digital signage have some similarities to digital menu boards and kiosks, but can be more complicated with power and network capabilities, says Catherine Lee, product marketing specialist at Broadsign. […]
by Blake Kelley. Coming off our very successful DPAA December events in NYC and London, scores of DPAA members and brands joined us for a very frenetic, fact filled (and at times social) DPAA CES Experience! […]
