Editors’ Picks

Times OOH’s bus shelter ads are seen by 70% of daily commuters in Bangalore (India Times)

The well-designed, energy efficient, newly constructed bus shelters in Bangalore allows brands to put forward their communication more evidently, to a larger audience. Lately, Times OOH has been awarded a contract to Design, Build, Operate and Maintain a total of 700 Bus Queue Shelters (BQS) along with Public Utilities across the city of Bangalore. […]

economictimes.indiatimes.com
Mon, Mar 5, 2018 at 7:20 AM

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South Africa: New data reveals that OOH advertising now takes center stage in the media mix (Media Update)

OOH is big and comes alive with Big Data. The scope of information gathered by the Travel Survey, coupled with ROAD, revealed interesting facts and insights around mobility and the scope of reaching audiences in South Africa. […]

mediaupdate.co.za
Mon, Mar 5, 2018 at 7:16 AM

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Media Post: How the data revolution Is changing OOH advertising

A quiet data-driven revolution is taking place in out-of-home (OOH) advertising. This advertising medium, once thought of as modest and old-fashioned, is quickly advancing to compete with more technologically sophisticated ad formats. A data-driven revolution is occurring alongside the emergence of advanced tools that automate everything from data aggregation to planning and buying. […]

mediapost.com
Sun, Mar 4, 2018 at 8:28 PM

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Why should OOH be more of a core media buy than ever before? (Slide by OAAA)

OOH advertising has been proven to have creative impact. OOH is contextually relevant. OOH amplifies other media when included in the media plan. […]

pbs.twimg.com
Sun, Mar 4, 2018 at 8:25 PM

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Best OOH Ads: McDonald’s Crops the Golden Arches to Direct You to the Closest Restaurant (AdWeek)

McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads—with surprisingly useful results. […]

adweek.com
Sun, Mar 4, 2018 at 8:23 PM

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Posterscope adds new audience data source to its platform to help agencies plan and buy OOH (Research-Live)

Posterscope claims to be the first outdoor company to fuse a major OOH media planning study to the industry currency, Route. […]

research-live.com
Sun, Mar 4, 2018 at 8:22 PM

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Persil’s weather data-triggered DOOH campaign (Ocean Outdoor)

For two weeks in March, real-time weather data will trigger content on Eat Street @ Westfield London, instantly directing families to their closest source of outdoor fun. […]

oceanoutdoor.com
Sun, Mar 4, 2018 at 8:20 PM

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FinTimes: World’s biggest advertising group WPP squeezed by advertisers and digital disruption

For more than 30 years, Sir Martin Sorrell has set the narrative for the global advertising industry. The founder and chief executive of WPP, the world’s largest advertising group and the owner of agencies ranging from J Walter Thompson to Ogilvy & Mather, has a knack for capturing the economic moment with a marketer’s flair. […]

ft.com
Sun, Mar 4, 2018 at 7:09 PM

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Telstra signs outdoor advertising deal with Sydney start-up Cab Digital Media

Telstra has inked a deal with Sydney-based start-up Cab Digital Media that will see nearly 1000 digital advertising boards fitted on the back of taxis nationally. […]

afr.com
Sun, Mar 4, 2018 at 6:46 PM

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All that ails WPP and the wider agency business (Digiday)

In 2017, WPP, the bellwether of the ad industry, had its worst year for revenue growth since 2009, as the agency network wrestled with issues that have impacted every major network to some degree. Upheaval in the way advertisers spend their money rocked the world’s biggest holding group by sales in 2017. […]

digiday.com
Sun, Mar 4, 2018 at 3:33 PM

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OOH increases ROIs for search ads by 40% (Benchmarketing chart)

Campaigns that include OOH advertising report higher ROI, especially for digital search and print, compared to campaigns that don't include OOH. […]

pbs.twimg.com
Sat, Mar 3, 2018 at 6:35 PM

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Sen. Roger Wicker retweets Trump onto highway billboards (Washington Examiner)

It’s the ultimate retweet, and it’s a smart strategy, considering the fact that less than a quarter of U.S. adults actually have a Twitter account. About 14-feet high, 48-feet wide, and definitely impossible to miss, the billboards solidify Wicker as the candidate with Trump’s endorsement. […]

washingtonexaminer.com
Sat, Mar 3, 2018 at 5:11 PM

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16:9: Billboards Part Of Battle To Woo Or Keep NBA Star Lebron James

A homes contractor in Philadelphia has been running a digital OOH billboard campaign in Cleveland trying to entice NBA star Lebron James to sign with the 76ers (he now plays for Cleveland’s team). Now a Cleveland marketing company has responded with its own digital board ad, albeit in Cleveland (would be better in Philly, but still …). […]

sixteen-nine.net
Fri, Mar 2, 2018 at 10:51 AM

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16:9: DPAA Plans May 14th Digital OOH Summit In Toronto

The DPAA is holding an out of home media summit on May 14th in Toronto – presumably a smaller version of the annual event it runs each fall in New York. There are no real details, but if you are going to do this sort of thing in Canada, Toronto is where it would need to be, since most of the major media planning agencies and media companies have head offices or main offices there. […]

sixteen-nine.net
Fri, Mar 2, 2018 at 9:52 AM

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16:9: Sharp Formally Launches System On Chip And Android Smart Screen Platform For U.S. Market

Slightly puzzled by PR today that suggests Sharp is introducing its first smart digital signage solutions, since the company did that more than a year ago. That was in Europe, so maybe this is the North American launch of system on chip displays that run Android. […]

sixteen-nine.net
Fri, Mar 2, 2018 at 9:23 AM

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