Neustar, a US "tech company that provides real-time information and analytics for the Internet, telecommunications, entertainment, and marketing industries" (Wikipedia), recently joined DPAA. The move confirms Neustar's intention to expand its presence in the fast-growing digital-out-of-home (DOOH) market. […]
There are several scenarios that could play out. Can you review the most likely outcomes? There are still several different ways this could play out: Liberty could buy the debt to float iHeart through bankruptcy, then spin the Outdoor as I believe they have stated publicly that their primary interest is tying iHeart’s terrestrial radio to Liberty’s holdings with Sirius XM and Pandora. […]
U.S. Courts are currently considering challenges to the longstanding laws that have protected communities — potentially to the detriment of communities and the Out of Home (OOH) advertising industry. It all stems from a case that went before the Supreme Court in 2015, Reed v. […]
An out of home easement gives a billboard company the right to (1) construct, maintain and access a billboard on land it does not own (2) access a billboard on land across land that someone else owns. Most of the easement agreements which Insider sees are perpetual in exchange for a one-time cash payment. Out of home companies purchase a permanent easement to avoid lease renewal risk. […]
“Those are just things that stop you in your tracks and you go, huh, I didn’t know that,” Villegas says. “It’s nice to not just see someone selling me a phone plan or a movie trailer. It’s nice to see just facts. […]
On a recent night in London, behind King's Cross railway station, an ordinary-looking van has an extraordinary-looking pole sticking out of its roof. The 20-metre mobile mast, claim its creators, is the future of outdoor billboard advertising; a new, disruptive technology in a field that - LED video screens notwithstanding - hasn't strayed too far beyond basic precepts of paper plastered to wood. […]
Programmatic buying is still almost entirely associated with digital media, but the time might not be far when creative is routinely served in real time on outdoor advertising displays. […]
Founded in 2011, iTellio is a digital place-based advertising network. Our distribution is centered around convenience stores and big box retailers in urban city centers. Our core product utilizes anonymous facial detection to connect brands with targeted demographics. […]
French outdoor advertising company has monitored Outfront Media and Clear Channel for years. JCDecaux SA is considering a bid for one of its U.S. competitors, fueled in part by the U.S. […]
While Clear Channel Outdoor Holdings, Inc. and its subsidiaries did not commence Chapter 11 proceedings last week, French advertising company JCDecaux SA has expressed interest in the billboard subsidiary. JCDecaux SA’s network of outdoor advertising displays is one of the largest in the global media industry. […]
In less than a week, the ribbon will be cut to open the exhibit hall floor, and DSE 2018 will officially be under way. You’ve probably already made at least a mental checklist of things to pack and things to do once you get to Las Vegas, but be sure to remember these last-minute tips for getting the most out of this year’s show. […]
As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. […]
oOh!media is transforming the way marketers can access Qantas flyers after being awarded the advertising rights for Qantas’ Inflight Entertainment, enabling it to provide advertisers exposure to more than 28 million domestic and international passengers annually throughout their entire journey. […]
Newest 'Forever Against Animal Testing' ads reach audiences on-the-go in OUTFRONT Media's prime locations, including New York City's first Liveboards installation outside of transit. […]
From Hollywood to professional sports, OOH has taken the spotlight this year. The Bachelor. Following part one of The Bachelor (ABC) finale on March 5, fans were outraged by his decision to break up with fiancée Becca to pursue the woman he previously chose to dismiss from the competition. […]