Every couple of years, marketing observers play a parlor game called “The Ad Tech Shakeout Cometh,” in which they pontificate about the impending decimation of the ad-tech industry. The invisible hand of economist and philosopher Adam Smith pushes markets in various directions. […]
Businesses are looking for ways to further monetize their kiosk solutions by taking advantage of idle screen time. The divide between digital signage and self-serve kiosks is quickly fading, and businesses are investing more in technologies such as Digital Out of Home (DOOH) networks. Increasing screen real estate can be as easy as adding a digital topper to any kiosk. […]
This would be the streaming media giant's biggest acquisition to-date. Why pay a billboard company to help with your marketing when you can just have one of your own? Regency Outdoor is owned by two brothers, Drake and Brian Kennedy. […]
Buying a billboard operator would seem anachronistic move for a global cloud power such as Netflix. Large urban signage is already a part of Reed Hasting's playbook, but is it where Netflix should invest hundreds of millions? […]
Location Location Location... Those 3 words may work for real estate, it does not work as an absolute for OOH. Location does not carry the day for OOH in terms of the absolute truism, people often credit to it. […]
Jack Myers forecasts modest revenue increases for OOH ad spend 2017-2020; as other traditional media declines. […]
Worldwide, urban amenities are supported by advertising, just as ads subsidize transit. “Cities,” says Kansas City’s chief innovation officer Bob Bennett, “are part of a complex ecosystem. Both the public and private sectors can provide something of value to enhance the quality of the city experience. […]
Billboard law is unconstitutional because it treats roadside billboards differently than on-site business signs — based on content — says a plaintiff challenging Tennessee’s Billboard Act. […]
Netflix is seeking to acquire L.A.-based billboard company Regency Outdoor Advertising with an offer of more than $300 million, Reuters reported. Netflix is not the only bidder for Regency Outdoor and the acquisition talks may fall through, according to the Reuters report, which cited anonymous sources. A Netflix rep said in an email, “We don’t comment on rumors or speculation. […]
Digital signage solutions are only as reliable as the OS doing the heavy lifting behind the scenes, which is why it’s critical to consider your options before choosing the appropriate digital signage operating system for your needs. […]
Innovative Foto is the largest manufacturer, operator and distributor of digital imaging photo booths in the United States with 2,400 booths operating nationwide. Its fleet, installed in malls, retail stores, movie theaters, and hundreds of other consumer destinations, yields tens of millions of customer interactions annually, and is seen by millions of passersby each month. […]
We asked the 2018 Outdoor Media Awards judges to dream big and think revolution. […]
OOH has now replaced television as the single biggest driver of brand awareness, meaning that this media offers an excellent opportunity to create an instantly recognisable and familiar identity even in a competitive market place. […]
Framingham Councilor at Large Cheryl Tully Stoll got the backing of the City Council this Tuesday to investigate the city’s options to acquire the billboards owned by Clear Channel Outdoor since those boards are now included in the iHeartMedia bankruptcy proceedings. […]
Last November, Out-of Home Agency Kinetic and global Media Agency Mindshare added Digital Out-of-Home (DOOH) to what should have been a TV and online only campaign for MediaMarkt in the Netherlands. With DOOH reaching over 50% in the Randstad area, it proved to be a valuable addition to the media plan. […]