Editors’ Picks

OAAA reports US OOH ad revenue grew 2.1% in 2023 to $8.7 billion; DOOH up 9.8%

WASHINGTON, D.C. – MARCH 18, 2024 – Out of home (OOH) advertising revenue increased 2.1% in 2023 compared to the previous year, accounting for $8.7 billion in total spend, based on figures released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. […]

OAAA
Tue, Mar 19, 2024 at 9:41 PM

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Outsmart reports £1.3bn UK OOH ad revenue in 2023, growing almost 10% year-on-year

Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of £1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 2022 and +5.4% more than pre-covid Q4 of 2019. […]

Outsmart
Tue, Mar 19, 2024 at 9:40 PM

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OUTFRONT Media expands programmatic DOOH capabilities to 3,800 signs in NYC subway stations

This expansion creates America's largest programmatically available full-motion transit network. […]

OUTFRONT
Tue, Mar 19, 2024 at 9:38 PM

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In-Depth: New York’s MTA Enables Programmatic Across Its Entire DOOH Network (AdExchanger)

By Anthony Vargas. Before OUTFRONT opened the displays for programmatic demand, ad placements on its MTA network had to be purchased through direct insertion order. Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains. […]

adexchanger.com
Tue, Mar 19, 2024 at 9:37 PM

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CTV and digital signage content provider Loop Media reshuffles executive team, announces review of operations and cost cutting measures

Jon Niermann steps down as CEO to focus on Distribution and Revenue – Remains on Board; Justis Kao Appointed as Interim CEO; Bruce Cassidy to become Executive Chairman of the Board; Loop Media to Explore Potential Strategic Alternatives and Financing Opportunities. GLENDALE, Calif., March 18, 2024 — Loop Media, Inc. […]

Loop Media
Tue, Mar 19, 2024 at 10:28 AM

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Loop Media Board Shows Door To Most Of C-Suite, Starts Layoffs, In Wake Of Ops And Finances Review (16:9)

The LA-based connected TV service Loop Media – which makes free, ad-supported content channels and digital signage functionality available to businesses – has bingo’d ... […]

sixteen-nine.net
Tue, Mar 19, 2024 at 10:25 AM

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Las Vegas Sphere To Host InfoComm Kick-Off Event In June (16:9)

When I was chatting late last year with the AVIXA folks about doing another mixer at InfoComm for June 2024, I suggested the ideal ... […]

sixteen-nine.net
Tue, Mar 19, 2024 at 9:54 AM

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Boring Is Beautiful: Schiphol Airport Relays Arriving Baggage Status For Passengers Waiting At Carousels (16:9)

I was chatting the other day with an industry veteran who shares my possibly strange affection for what I call boring digital signage – ... […]

sixteen-nine.net
Tue, Mar 19, 2024 at 9:25 AM

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Miles Driven Down Slightly in January 2024 (Billboard Insider)

Vehicle miles travelled declined by 0.8% in January 2024 to 247.1 billion miles according to the FHWA January 2024 Travel Trends. Billboard Insider thinks heavy January snowstorms had something to do with this because most of the decline was concentrated in the snowbound north-central and south-central states. […]

billboardinsider.com
Tue, Mar 19, 2024 at 9:22 AM

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How to get the most out of your DOOH campaigns with enhanced targeting and attribution (Broadsign on OpenMic)

Ryan Pogy, Broadsign. 1. Talk targeting goals and options with your DSP. […]

thedrum.com · Promoted content
Tue, Mar 19, 2024 at 12:22 AM

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Founder of Adams Outdoor Stephen Adams passed away on March 14, 2024 at age 86 (Billboard Insider)

Adams Outdoor was founded in 1983 with the acquisition of Central Outdoor Advertising, located in Michigan. […]

billboardinsider.com
Tue, Mar 19, 2024 at 12:10 AM

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McDonald’s apologizes for global system outage that shut down some stores for hours (BNN Bloomberg)

The company said the outage was caused by a third-party technology provider and was not a cybersecurity issue. It started around 12 a.m. CDT during a configuration change and was close to being resolved about 12 hours later, the Chicago-based company said. […]

bnnbloomberg.ca
Mon, Mar 18, 2024 at 11:05 AM

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Digital signage failure causes thousands of McDonald’s to close for a few hours (AVInteractive)

A digital signage failure that caused thousands of McDonald's restaurants around the world to close on Friday was caused by a configuration change.was not the result of a cybersecurity attack. An 'out-of-service' message initially appeared simultaneously on order terminals in outlets across Japan, Singapore, Australia and New Zealand. […]

avinteractive.com
Mon, Mar 18, 2024 at 10:51 AM

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Key-Copying Kiosk Company Has Ad Network Of More Than 4,200 Screens In US Retail(16:9)

Anyone who has been in the digital signage industry for a few years knows how there are always newbie entrepreneurs excited about launching networks ... […]

sixteen-nine.net
Mon, Mar 18, 2024 at 10:30 AM

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OOH audience: Transit trips up in Q4 2023, but still below pre-covid level (Billboard Insider)

The good news is that transit passenger trips increased by 12% in the fourth quarter of 2023 and transit trips were up 16% for the full year 2023 according to the APTA 2023 Q4 Ridership Report. The bad news is that ridership is still 28% below pre-covid. Now you can understand why OUTFRONT took $535 million in impairment charges against the value of its transit business in 2023. […]

billboardinsider.com
Mon, Mar 18, 2024 at 10:23 AM

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