Sixteen:Nine’s German content partners Invidis did a micro-conference last week during ISE and I finally had some spare time today to review notes about ... […]
The ISE trade show people have reached out to say that while re-booking for 2025 has been very strong, exhibit space is NOT totally ... […]
by Antonia Hamberger. ISE held the ELAS, the European Latin American Summit, for the first time this year. Hosting the ProAV Integrator Panel, invidis’ Florian Rotberg discussed with his guests what cooperation between Europe and Latin America could look like in the digital signage industry. […]
This follows a 4.6% growth in the overall market in 2023 to €1.47bn, according to the marketing services group which includes media agency brands like Starcom, Zenith, Spark Foundry, Core Creative and Core Research. […]
Subscription to Ad Age is required to read full article. By Asa Hiken. From animated flight maps to snow globes to football helmets and more. […]
Samsung Electronics America has expanded efforts to bring its best-in-class display technology to Las Vegas through its partnership with Allegiant Stadium. […]
By Joe Mandese. The new entity is dubbed the Moving Out-of-Home Association, or MOOHA. MOOHA’s founding members and initial board are comprised of preexisting DPAA members – Adgile Media Group, LED Truck Media and Wrapify – also lists AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Movia, Nickelytics, Reveal Mobile, Street Metrics, and Vugo as “lead members. […]
The Drum Awards for Out-of-Home were held in the beginning of 2024. Brands such as British Airways, EE, and Ikea Canada took home top honors for their groundbreaking campaigns revealing trends in tech innovations, creativity and inclusion into omnichannel campaigns. […]
I’ve always liked projection for digital signage but the technology has often had limited application because of the battle it faces with ambient light. ... […]
Idaho legislators introduced a bill on Wednesday to criminalize advertising illegal services or products — like marijuana — in Idaho. Marijuana is illegal in Idaho and in federal law. But states surrounding Idaho, like Washington, Montana, Nevada and Oregon, have legalized marijuana for recreational use in recent years. […]
Yes, you read that right. A 30-second Super Bowl commercial now costs an average of $7 million (SOURCE: Paramount/CBS). And even if you had $7 million burning a hole in your pocket, you still couldn’t buy one – inventory had completely sold out by the beginning of November. […]
By Brian Rappaport, Founder, CEO, Quan Media Group. Imagine if a brand took the $7 million and spent it on Out-of-Home Advertising? Honestly, I’d bet that $7 million spent in OOH would drive greater ROI for said brand. […]
By Florian Rotberg, Invidis. Both legitimate exhibitors and freeloaders are showcasing their solutions outside of Fira Barcelona in surrounding hotels and extraordinary locations. A trend that makes ISE visits more complicated. […]
LG has further expanded into the B2B market, taking on South Korean rival Samsung in the intensely competitive business commercial display arena. The platform is compatible with several of LG's digital signage lineups, including Micro LED displays, commercial TVs, Transparent OLED Signage, and LED displays. […]
As visitors ventured past the entrance, the Transparent MICRO LED — which had made its debut at CES 2024 in Las Vegas last month — continued to captivate the audience with the MICRO LED acting as an overlay to provide additional information and diagrams on top of a live soccer match. […]
