Editors’ Picks

US Out-of-Home Ad Spend Grows Again in 2017; Big Tech Among Top Advertisers (Marketing Charts)

Out-of-home (OOH) has been one of the most resilient traditional media advertising types in the US in recent years, though much of that has been the result of growth in digital out-of-home spending. The medium’s resilience may be due in part to its appeal with consumers: a recent study ranked outdoor ads second only to cinema advertising in terms of positive receptiveness to ads in the US. […]

marketingcharts.com
Tue, Apr 24, 2018 at 5:00 AM

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BroadSign’s free ebook: How Dynamic Is Your DOOH Network?

This ebook highlights some of our favorite dynamic digital out-of-home campaigns and explains how your network can support these creative endeavors. Learn how to: Harness the power of dynamic and interactive content; Partner with the right software integrations; Work with the right DOOH marketing platform. […]

broadsign.com
Tue, Apr 24, 2018 at 4:26 AM

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One Quarter of Top OOH Advertisers are Major Tech Brands (OAAA)

Of the top 100 OOH advertisers, nearly one quarter are technology brands, including Apple (#2), Amazon (#6), Dell (#37), Google (#5), Microsoft (#26), and Samsung (#17). “Tech brands continue to increase their spend in OOH and have steadily become top users of the medium,” said OAAA’s Chief Marketing Officer Stephen Freitas. […]

specialreports.oaaa.org
Mon, Apr 23, 2018 at 10:01 PM

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InfoComm 2018 Conference June 6-8, 2018 Las Vegas speaker line-up and (Installation-International)

The Center Stage sessions will explore how to increase audience engagement through personalised and immersive experiences using AR, VR, wearable technology and human-centred user interfaces. […]

installation-international.com
Mon, Apr 23, 2018 at 7:31 PM

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Digital Signage Summit Europe July 4-5 Frankfurt: updated schedule and info (AVInteractive)

DSS Europe takes place on 4-5 July, 2018 at the Sheraton Hotel at Frankfurt Airport in Germany. This will be the first time DSS Europe will be staged in a city other than in its long-term Munich base. The event is a joint venture between Integrated Systems Events, producer of the Integrated Systems Europe exhibition, and invidis consulting, a German digital signage consultancy. […]

avinteractive.com
Mon, Apr 23, 2018 at 7:07 PM

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Top Ten OOH category spending and rank (OAAA via Twitter)

Top Ten OOH category spending and rank (totaling 80.5% of $7.7 billion OOH revenue in 2017). […]

pbs.twimg.com
Mon, Apr 23, 2018 at 5:12 PM

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3 Questions for Digital Billboard Manufacturers (OAAA)

OAAA asked digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the OOH operators, internet security is a hot topic. Do you offer any services to help the operators in this area? […]

thoughtleadership.oaaa.org
Mon, Apr 23, 2018 at 8:31 AM

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APN Outdoor renews three major transport ad contracts with Brisbane, Melbourne and Adelaide (PrintPro)

APN Outdoor has managed to hold on to three of its key contracts: Transport for Brisbane, Transdev Melbourne and Adelaide and Parafield Airports, for what the company says is multiple years. The company says transport for Brisbane covers the advertising rights for more than 4,000 panels across nearly 1,200 vehicles in metropolitan Brisbane in its contract APN has held for more than 30 years. […]

proprint.com.au
Mon, Apr 23, 2018 at 7:34 AM

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Ocean launches new digital out-of-home locations in Manchester and city-wide smart screen connectivity (Ocean)

Audi and JD Sports are the launch partners for Two Towers® Manchester which goes live on April 23, reaching an audience of 3.6 million people along the elevated section of the A57. The double-sided towers capture access in both directions to Manchester’s busiest inner-city motorway route. […]

oceanoutdoor.com
Mon, Apr 23, 2018 at 7:05 AM

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The Drum: Sky topples P&G as biggest UK traditional media ad spender while market constricts

Sky dethroned P&G in UK traditional media ad spend in 2017, according to research from Nielsen. Nonetheless, spend on the likes of cinema, direct mail, door drops, outdoor, press, radio and TV advertising was down by 3.5%. Traditional media comprised 60% of all UK marketing spend, constricting faster than an industry-wide spend reduction of around 2.5% or £258.1m. […]

thedrum.com
Mon, Apr 23, 2018 at 5:37 AM

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How blockchain amplifies location-based advertising (Geospatial World)

The new technology effectively addresses security drawbacks in centralized content hosting. It makes storing information and value on the network safer than ever. While Location Intelligence is being used by various companies to boost their business by innovative measures, it is an integral component of location-based advertising (LBA). […]

geospatialworld.net
Mon, Apr 23, 2018 at 5:20 AM

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On LA’s Sunset Strip, A New Golden Age Of Billboards (KCCU)

Billboards are having a moment. Traditional advertising has been falling for years. Companies just aren't spending as much on newspaper, radio and television ads. […]

kccu.org
Sun, Apr 22, 2018 at 6:17 PM

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Digital billboard owner circumvents Seattle’s “draconian sign code” (Billboard Insider)

Seattle may have a ban on digital billboards but Seattle Mag reports that a building at fourth and union is testing the limits of the city’s sign ordinance. The building is owned by Ann and Danny Schnitzer. Ann Schnitzer is the registered agent of Sun Outdoor and Danny Schnitzer is Governor of Sun Outdoor LLC. […]

billboardinsider.com
Sun, Apr 22, 2018 at 5:05 PM

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Three Steps to Start Planning a Digital Out-of-Home Campaign (Rampedup)

Combining location data and programmatic technology, DOOH is becoming increasingly integrated into omnichannel marketing strategies. Marketers can now put their own data to work using first-party data to find and engage with their core audiences as they move through the physical world. […]

rampedup.us
Fri, Apr 20, 2018 at 6:24 PM

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Could VR Change Digital Signage Forever? (Meritech)

VR is moving to a stage where the headsets aren’t needed any more. Last year at the Infocomm 2017 there was an excellent VR experience on display. NEC had worked together with nine other companies to showcase an immersive VR experience to the crowd. […]

meritec.ie
Fri, Apr 20, 2018 at 6:01 PM

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