Editors’ Picks

Clear Channel Outdoor’s organic revenues and cash flow decline (Billboard Insider)

Here are the highlights from Clear Channel Outdoor’s 4th quarter earnings call, press release and earnings presentation. Consolidated revenue increased 1% to $729 million during the fourth quarter of 2017. Organic revenue, adjusted for asset sales and currency fluctuations declined by 0.3% Americas revenue (North and Latin America) declined by 1.5% when adjusted for asset sales. […]

billboardinsider.com
Wed, May 2, 2018 at 1:07 AM

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Latest Tweets from London Digital Signage Week: #LDSW

The Out of Home Media Summit at #LDSW is tomorrow (Wednesday May 02)! WEDNESDAY MAY 2. 08.45 – 17.00 European Out of Home Media Summit 2018; 09.30 – 17.00 Retail Digital Signage Expo; 14.00 – 17.00 Women in AV Meeting; 18:30 – 21.30 Tech Startups and New Ideas Night; 20.00 VIP Executive Dinner – Invite Only. […]

twitter.com
Tue, May 1, 2018 at 5:22 PM

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ZDnet: São Paulo subway introduces DOOH-equipped interactive doors

The system used for advertising and customer information can detect the amount of people watching the content as well as facial expressions. […]

zdnet.com
Tue, May 1, 2018 at 5:03 PM

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How Kinetic, OutMoove and Beyond Outdoor drove Peugeot’s data-powered programmatic DOOH campaign

While 1.2 million commuters is an impressive audience, Kinetic knew that not every person on the highway would be interested in Peugeot’s corporate minivan offering. Instead, Kinetic wanted to find a way to segment the campaign to increase the reach for the specific target audience. […]

Tue, May 1, 2018 at 4:31 PM

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How foodora’s creative, targeted programmatic digital out-of-home campaign reached 1 million viewers

While the brand is popular for delivery, foodora’s pick-up option isn’t as well-known. See how foodora changed this with programmatic digital out-of-home. Using OutMoove’s demand-side platform (DSP), foodora decided to include digital out-of-home screens to their media campaign to build awareness in a targeted way. […]

Tue, May 1, 2018 at 4:20 PM

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How to avoid these 11 digital signage pitfalls (DSToday)

1. Visually confusing. 2. […]

digitalsignagetoday.com
Tue, May 1, 2018 at 4:08 PM

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Sharp Expands Smart Digital Signage Solutions with Brighter, More Durable Professional LCD Monitors

Product line featuring advanced System on a Chip (SoC) technology built for 24/7 usage. The new 40" Class (39.5" diagonal) PN-M401 and 50" Class (49.5" diagonal) PN-M501 professional LCD monitors deliver out-of-the-box digital signage solutions, even without external devices such as PCs. […]

prnewswire.com
Tue, May 1, 2018 at 4:04 PM

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Billboards vs. Online Advertising: Which Is Better for Your Bottom Line? (Social Media Today)

Ever wonder how effective your billboard advertising is at bringing in new business? In this post, we'll look at the ROI of billboard advertising and how it compares to digital marketing. So, how do billboard advertising and digital marketing compare when it comes to cost? […]

socialmediatoday.com
Tue, May 1, 2018 at 4:01 PM

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DSE and DigitalSignageConnection.com Debut ‘Digital Signage Stories’ Podcast

The weekly podcasts showcase a variety of digital signage projects and installations deployed around the world across a variety of vertical markets. Participants discuss the strategy behind each installation and provide insights that help listeners recognize the elements that make each different and successful. […]

digitalsignageconnection.com
Tue, May 1, 2018 at 3:22 PM

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Digital Signage: Just the Facts – free ebook from OpenEye Global

19 pages of insights, hacks, tips and tricks from industry experts Go from strategy to execution while keeping your customers top of mind Create a plan to procure a firm with your brand's best interest and ROI in mind Gain insights to the installation process and how you can maximize space, efficiency, and effectiveness with a well thought out strategy. […]

openeyeglobal.com
Tue, May 1, 2018 at 2:23 PM

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Billboard Insider’s Out-of-Home Investor List

Many private equity funds and family offices are interested in out of home to judge from the calls Insider gets. Professional investors like the out of home industry’s barriers to entry (permits are hard to get) and low technology risk (tech hasn’t made out of home passe like other forms of media). Insider assembled a list of seventeen firms and equity funds which have invested in out of home. […]

billboardinsider.com
Tue, May 1, 2018 at 10:44 AM

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16:9: Microsoft Invests Big In Retail Interactive At Canadian Best Buys

Microsoft has bankrolled and installed a series of high-profile product demo stations at eight Best Buys across Canada – presumably their primo, high-traffic stores. Each of the stores has the same installation of three kiosks, which use proximity sensors to activate marketing spots and adjust how the demo experiences operate based on the number of participants and their engagement time. […]

sixteen-nine.net
Tue, May 1, 2018 at 9:30 AM

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16:9: Citilabs Adds Pedestrian Data To Massive U.S. Dataset On Population Movement

Sacramento-based mobility analytics solution provider Citilabs has added another interesting layer of mass data to a platform that shows the movement of people in the U.S. The company has added pedestrian data on top of traffic data. […]

sixteen-nine.net
Tue, May 1, 2018 at 8:27 AM

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Examples of McDonald’s OOH campaigns from around the world

McDonald’s has been the top OOH advertiser in the US for nearly two decades, according to OAAA’s recently released 2017 MegaBrands report. Around the world, the quick service restaurant (QSR) is ranked as the 12th largest brand and is the only food service retailer in the top 20. […]

oaaa.org
Tue, May 1, 2018 at 7:05 AM

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Highway rights of way for sale? (Billboard Insider)

Hunger for new money to pay for roads and bridges continues to push government to offer pieces of the public right of way for sale. This is worrisome in that it creates state-sponsored advertising which will compete with your out of home business. Here’s the latest: 1.) What just happened in Maryland? […]

billboardinsider.com
Tue, May 1, 2018 at 5:47 AM

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