How Kinetic, OutMoove and Beyond Outdoor drove Peugeot’s data-powered programmatic DOOH campaign
While 1.2 million commuters is an impressive audience, Kinetic knew that not every person on the highway would be interested in Peugeot’s corporate minivan offering. Instead, Kinetic wanted to find a way to segment the campaign to increase the reach for the specific target audience. […]
Tue, May 1, 2018 at 4:31 PM