The media industry has shifted dramatically during the last decade as technology continues to impact the media channels that deliver content and advertising to consumers. Throughout his book, Mr. Boidman analyzes how digital and mobile media are changing the media industry. […]
Companies benefiting from Locomizer technology that increases campaign ROI range from Jameson Whiskey, Mercedes-Benz, BMW, and GM to Clarins, McDonalds, Subway and Coca-Cola. It has also powered outdoor advertising agencies for global behemoths like Posterscope, Dentsu Aegis Network and Havas Media to media owners like JCDecaux, Clear Channel and Exterion Media. […]
It is not a predicted outcome anyone in the Outdoor Advertising Industry would like to see. It’s the last thing I want, as we own a handful of traditional inventory. There is no other financial investment or business which would return as much personal gain as our little billboard plant. […]
Mr @alanbrydon talks to a brilliant panel about what it means to be a challenger brand in the #DOOH market. The one and only @barryfrey opening the European OOH Summit, a phygital showman, a #DOOH community builder, bringing brands closer to #OOH. […]
What are the innovations the digital signage community is really excited about? How do they expect the industry to grow in the next year? These, and more, are the questions we put to our select digital signage industry panel following ISE 2018, and we’re pleased to share the answers below. […]
New integration gives brands and agencies access to BroadSign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning. […]
Digital signage in schools at every level is not new, but Grand Rapids, Michigan-based solutions provider Freshwater Digital has developed a very different spin built around e-paper displays and school safety messaging. The company says it has been inundated with requests to find solutions to bolster school safety with tools inside classrooms. […]
Sharp has expanded the range of 24/7 commercial displays shipping with built-in system on chip media players and Android. The company has added 39.5-inch and 49.5-inch PN-M series displays that ship with built-in SoCs driven by Arm Cortex-A17 quad core processors, with 2 GB memory and 8 GB storage. The monitors are 50% brighter than the company’s PN-B series, are 24/7-rated. […]
For the past several years, subway customers have benefitted from the features offered by the MTA’s vast network of The Go Travel Station (OTG) kiosks. Now, the On The Go Travel Station kiosk network has gone outside, in Williamsburg, Brooklyn. The installation of Waypoint style exterior units marks the first street side roll out of the interactive kiosk network. […]
Issues with viewability, bots, ad-fraud and data privacy have caused a few scandals in mobile, online display and social media platforms, making both consumers and advertisers wary of some digital advertising mediums. Digital out-of-home faces some of the same data concerns, especially with the rising popularity of automated programmatic purchasing. […]
As of today, Signkick will be divided into two entities – Signkick and Bubble Outdoor. The rapidly expanding SaaS software side of the business, formerly Signkick Tech, will take the Signkick name and brand forward. While the online OOH media sales platform, formerly known as SIgnkick, will be rebranded as Bubble Outdoor. […]
DOOH Campaign took over 700 LinkNYC kiosks. Disney and Marvel worked with technology and media company Intersection to create a first of its kind out-of-home campaign that used roughly 1400 screens or 700 LinkNYC kiosks—all of the kiosks below 125th street—to make sure consumers were aware of the film, its showtimes and the closest theater. […]
2018 is the year of out-of-home according to Adweek, one of the world’s leading advertising publications. As digital-out-of-home (DOOH) matures, we’re seeing digital signage utilized by media companies in many different locations, including city streets, roadsides, shopping malls, bus shelters and even buses themselves. […]
I propose that digital OOH is not a distinct channel or an extension to online, rather it's an integral part of OOH [the channel] and is more often than not consumed alongside classic formats too. It doesn’t seem long since the OOH industry was at the dawn of a new digital age, in fact it's 12 years since JCDecaux installed London’s iconic Torch, to name one example. […]
One of the time-honored lines used in digital signage and digital out of home media is how the technology gets the right messages to the right people at the right times. […]