Geopath President Kym Frank delivered the keynote address on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. This conference marks the end of my third year in this role, and in that time, I’ve gotten to know so many of you. […]
The Outdoor Advertising Association of America (OAAA) presented 60 OBIE Awards May 8, 2018, at the 76th OBIE Awards Show, during the 2018 Geopath/OAAA National Convention + Expo in Austin, Texas. Spotify received the Platinum OBIE Award, which recognizes the best OOH campaign of the year, for its in-house “2018 Goals” campaign. […]
The T plans to install hundreds of new ad displays across the system, earning an additional $6 million in advertising in the coming year, bringing the annual total to $36 million. The state budget approved by the House of Representatives last month would require the MBTA to gain approval from city and town officials before installing outdoor ads, including digital ad displays on station entrances. […]
The 2018 MOAR: Retail offers rich insight into the retail market. Highlights include: Looking to stay competitive against the rise of e-commerce, brick-and-mortar retailers are evolving into more experiential locations with AV technology as a strong component. […]
An Absen XD6 LED display screen is making a big impact at the Akmerkez shopping centre in Istanbul, Turkey thanks to the centre’s digital signage partner Sistem9 and integrator Astel LED. […]
Independent media auditor the Alliance for Audited Media and merchandising solutions leader SPAR Group have been selected to carry out the third-party audits. While SPAR Group will confirm the physical presence and operation of devices, AAM will carry out campaign-level auditing to verify and validate digital playback of sponsor advertising. […]
The OAAA has chosen Publicis New York as its agency of record following a review. Partners + Napier previously served as the trade body’s AOR. The Rochester-based agency penned the OAAA’s popular ‘Feel the Real’ campaign, which launched during Advertising Week New York in 2015. […]
Through the new Certified Partner program, marketing and advertising professionals access training offered by AdSemble and take a test to become certified. Once certified, they are given access to a promo code and website badge and can begin creating digital billboard advertising campaigns for their clients. […]
The new ratings have been completed and released for Vector's assets in Chicago, with the remaining markets set to come on-line in a progressive rollout over the next several months. The results of the Chicago analysis confirm that the format is one of the most impactful in the Chicago market. […]
AIDS Healthcare Foundation ( AHF ) is launching its latest outdoor advertising campaign with new billboards raising an alarm and offering a ‘Gonorrhea Alert’ about drug-resistant strains of the sexually transmitted disease—including a case of what has been referred to as ‘ super gonorrhea ’ reported to the World Health Organization (WHO) by physicians in the United Kingdom. […]
OAAA President and CEO Nancy Fletcher delivered the annual “State of the Industry” report on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. This Special Report is based on her remarks. […]
Out-of-Home (OOH) advertising currently earns an average media investment of 4.8%, but media plan optimization occurs when OOH receives benchmark allocations of 9 to 16%, according to a new report released by the Outdoor Advertising Association of America (OAAA). OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands. […]
Prophet I am not, but there are some interesting potential benefits to the implementation of blockchain within the OOH industry, as well as some challenges that we should all be considering as this technology evolves. First, as is currently customary for blockchain related articles, let’s define in layman’s terms, at least as much as possible, what “blockchain” is and is not. […]
JCDecaux has the highest revenues. Lamar has the highest margins. Lamar is the most active buyer. […]
An increasing number of retailers in the UK are using location-based technology to inform their geo-targeted marketing campaigns, but many feel let down by the accuracy of the data they currently receive. […]