Typical life expectancy of new displays is 10+ years, whereas in 2007, the life expectancy was 7-10 years. Technology and customer expectation have continued to influence longevity expectations. It isn’t that the average or maximum life is 10 years, rather, the expected life of any screen sold today is 10+ years. […]
Swarovski ran an exclusive interactive campaign that dominated Ocean Outdoor’s Eat Street screen at Westfield London last weekend (June 9-10). The interactive campaign invited participants to ‘Bring Colour To Summer’ by stepping on one of four coloured spots positioned in front of the large format digital out of home screen. […]
This is a major branch of Arab National Bank in Riyadh, Saudi Arabia, with the digital components just completed and switched on by Dubai-based digital signage solutions firm 2point0 Concepts. The branch on Tahlia Street, which is Riyadh’s main shopping strip, has a big mix of direct view LED and interactive LCD screens. […]
Talon Compass, aimed at bringing accountable planning and buying to clients wanting more bespoke or hyper-local services. These will include retail clients requiring geographical and location planning. Talon Compass includes Talon’s mapping system AIM and Plat>O for bespoke campaigns. […]
The campaign sees digital ads switching seamlessly depending if the temperature is above or below 15C. Dynamic automatically initiates the copy change, delivering content that is relevant and engaging. The platform also works across multiple media owner networks and, in the case of McDonald’s, is incorporating digital OOH screens from JCDecaux, Exterion Media and Wide Eye Outdoor. […]
In Colorado, marijuana advertising is controlled by the rules of the Marijuana Enforcement Division of Law Enforcement. The Sponsorship Signs are regulated and allowed by the Federal Manual on Uniform Traffic Control Devices or MUTCD. The State of Colorado has adopted the MUTCD as it is required to do with a state supplement. […]
It’s been a bleak few months for high street stores. Closures from Marks and Spencer, Maplin and Toys R Us make boarded-up windows a common sight down British roads. Now adding to a retail wasteland, House of Fraser has announced plans to axe 31 shops and cut 6,000 jobs nationwide. […]
The realm of Out of Home media is often downplayed and simplified to billboards, yet the industry has so much more to offer. Advertisers who are new to OOH often don’t realize that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location—the list goes on. […]
Digital Signage Summit Europe (DSS) is Europe’s leading strategy conference for the Digital Signage and Digital out of Home industry. Alongside presentations and workshops, the main focus of the conference is networking. […]
Direct-to-consumer (DTC) advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their ad spend away from the platform. […]
Eight out of 10 customers entered a store for the first time due to a digital sign catching their eye, according to a recent survey. Moreover, the digital signage hardware and software markets are growing quite quickly. […]
Dear Dan, I write in response to your recent article about the Out-of-Home (OOH) commercial model being broken. It’s rare that I’m prompted to respond to such pieces but I freely admit that your article touched a nerve – probably due to the sheer number of points you raise that I take umbrage with. […]
This release reflects a step forward on the currency’s evolution and demonstrates progress towards Route’s end goal of delivering spot level ratings for digital out of home ads by the end of 2020. […]
Stores can’t afford to be built on a model of anything other than retail sales – they’re just too expensive. A retailer is not investing in stores as a marketing expense. They don’t care about awareness in the aisle. […]
It appears FEPE attendees are battling with some of the same issues we have here in America. Those challenges are: Problems with automation/programmatic. Too many automated solutions offerings. […]